Max Yavno
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Max Yavno (April 26, 1911 – April 4, 1985) was a photographer who specialized in street scenes, especially in Los Angeles and San Francisco, California.
Early life
The son of Russian immigrants, Louis and "Lizzie" (Rudnick) Yavno, Max was born in New York City on 26 April 1911.[1] He had a brother, Emil, and a sister, Ethel.
Career
Early career and WPA work
Yavno worked as a Wall Street messenger while attending City College of New York at night. He attended the graduate school of political economics at Columbia University and worked in the Stock Exchange before becoming a social worker in 1935. He did photography for the Works Progress Administration from 1936 to 1942. He was president of the Photo League in 1938 and 1939. Yavno was in the U.S. Army Air Corps from 1942 to 1945, after which he moved to San Francisco and began specializing in urban-landscape photography.[citation needed]
Commercial photography
History professor Constance B. Schulz said of Yavno, "For financial reasons, he worked as a commercial advertising photographer for the next twenty years (1954–75), creating finely crafted still lifes that appeared in Vogue and Harper's Bazaar. He returned to artistic landscape photography in the 1970s, when his introspective approach found a more appreciative audience. Funding from the National Endowment for the Arts enabled him to travel to Egypt and Israel in 1979."[citation needed]
Subjects and notable works
He also captured a pre-Dodgers Chavez Ravine, a giant plaster leg on top of a building in West Los Angeles and a "nostalgic" shot of a cable car being turned around at Powell and Market streets in San Francisco.[2]
His noted photograph of a crowd watching "sun-worshipping body builders at Muscle Beach in Venice" sold at auction in 1984 for almost $4,000. He said he had spent three Sundays at the beach before the subjects "stopped flexing for his camera and resumed posing for each other."[2]
In 1967, Yavno's photograph of a Greyhound bus was commissioned by artist Mason Williams for a life-sized screenprint titled Bus. The photograph was enlarged and printed on 16 pieces of billboard paper, creating a work that measured approximately 10 by 36 feet (3.0 m × 11.0 m).[3][4] Published in an edition of 200, Bus toured the country and appeared in major venues including MoMA and Radio City Music Hall.[3]
Personal life
Yavno was married to Annie Abramsky in 1930 at age 19 and divorced three years later.
He died in Los Angeles on April 4, 1985, of complications resulting from a fall in a shower.[2]
Legacy
His obituary in the Los Angeles Times said:
Photographer Edward Steichen selected twenty of Yavno's prints for the permanent collection at New York's Museum of Modern Art in 1950, and the next year Yavno won a Guggenheim Fellowship.[2]
Yavno's work was featured in a 2025 San Diego Museum of Art exhibition John Gutmann & Max Yavno: California Photographers.[5] His work is in the museum's permanent collection.[6]
Books
Yavno's photographs accompanied text by newspaper columnists in two books:
- Page Module:Citation/CS1/styles.css has no content.Caen, Herb (1948). The San Francisco Book. Houghton Mifflin. OCLC 492489.
- Page Module:Citation/CS1/styles.css has no content.Shippey, Lee (1950). The Los Angeles Book. Houghton Mifflin. OCLC 1468961.
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Social Security Death Index". RootsWeb. Archived from the original on May 18, 2018. Retrieved April 18, 2011.
- ^ a b c d Page Module:Citation/CS1/styles.css has no content.Jones, Jack (April 6, 1985). "Max Yavno, Who Captured L.A. in His Photographs, Dies at 73". Los Angeles Times.
- ^ a b Page Module:Citation/CS1/styles.css has no content."Bus". Metropolitan Museum of Art. Retrieved October 8, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Mason Williams: Bus Book". Wright. Retrieved October 8, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."John Gutmann & Max Yavno: California Photographers". San Diego Museum of Art. Retrieved July 21, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."San Diego Museum of Art Collection". San Diego Museum of Art. Retrieved July 21, 2025.
External links
- Page Template:Sister-inline/styles.css has no content.Script error: No such module "Sister project logo". Media related to Script error: No such module "Commons link". at Wikimedia Commons
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