Mobage
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| Available in | Japanese |
|---|---|
| Owner | DeNA |
| URL | mbga |
| Launched | 7 February 2006 (as Mobage Town) 28 March 2011 (as Mobage) |
| Current status | Active |
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History
In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.[1][2]
On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3][4][5] The Japanese site continued to operate under the Mobage name.[citation needed]
On 9 August 2018, the English website was reportedly shut down for unknown reasons.[citation needed]
Reception
The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]
References
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- ^ Page Module:Citation/CS1/styles.css has no content.Jordan, Jon (15 December 2010). "Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android". wpocketgamer.com. Retrieved 1 March 2024.
- ^ Page Module:Citation/CS1/styles.css has no content."モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 6 December 2014. Retrieved 24 June 2016.
- ^ Page Module:Citation/CS1/styles.css has no content."Mobage is now pronounced DeNA (D-N-A)!".
- ^ Page Module:Citation/CS1/styles.css has no content."DeNA drops Mobage branding". 2 October 2014.
- ^ Page Module:Citation/CS1/styles.css has no content."Mobage".
- ^ Page Module:Citation/CS1/styles.css has no content.Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business. pp. 114–118. doi:10.1109/ICMB.2011.36. ISBN 978-1-4577-0497-0. S2CID 28809987.
- ^ Page Module:Citation/CS1/styles.css has no content."DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. 26 July 2011.
