Mobile21

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Mobile21 Co., Ltd.
Native name
モバイル21株式会社
Mobairu21 kabushiki gaisha
Company type
Joint venture
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HeadquartersAsakusabashi, Tokyo, Japan[1]
Key people
Masaki Yoneoka (president)[2]
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Number of employees
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Script error: No such module "Nihongo". was a Japanese video game developer that was a 50/50 joint venture between Nintendo and Konami established in October 1999. Mobile21 primarily concentrated on creating Game Boy Advance games, with a particular focus utilizing the mobile phone linking features of the Mobile Adapter GB accessory. The company was led by Masaki Yoneoka and its headquarters were located within Nintendo's offices in the Asakusabashi district of Tokyo.

History

On September 2, 1999, Nintendo and Konami announced the establishment of Mobile21, a joint venture focused on developing software for Nintendo consoles with network connectivity. As part of this initiative, Nintendo planned to release an adapter the following year to connect the Game Boy Color and Game Boy Advance to cell phones, enabling online interactions. The company also had plans to develop software for the future GameCube console.[3][4] Each company invested ¥150 million in the joint venture.[5]

Operations began on October 7, 1999, with an initial capital of ¥200 million, evenly split between Nintendo and Konami.[1] However, each company retained only 15% of the stock, leaving 70% available to grant to employees in anticipation of an early public offering, part of an aggressive talent recruitment strategy.[3][2]

The Mobile Adapter GB and the Mobile System GB service were unveiled at the Nintendo Space World event in August 2000.[6] At the time, Nintendo planned to release them in December,[7] however, delays establishing the service pushed the launch back to January 27, 2001, for a MSRP of ¥5,800.[8][9]

The Mobile Adapter GB was not a commercial success, selling 80,000 units in its first year on the market,[10] leading the Mobile System GB service to be discontinued after less than two years on December 14, 2002.[11] The end of the Mobile Adapter GB also led to the end of Mobile21.

Games

Mobile21 produced twelve games during its time in existence, six of which used the Mobile Adapter GB.[12]

Notes

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References

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  1. ^ a b Page Module:Citation/CS1/styles.css has no content."会社概要のペ" [Company Profile]. Mobile21 (in 日本語). Archived from the original on October 5, 2002. Retrieved March 6, 2025.
  2. ^ a b Page Module:Citation/CS1/styles.css has no content."モバイル21株式会社" [Mobile 21 Co., Ltd.]. Nintendo Online Magazine (in 日本語). No. 20. April 2000. Archived from the original on March 4, 2007. Retrieved March 5, 2025.
  3. ^ a b Template:Multiref2
  4. ^ Page Module:Citation/CS1/styles.css has no content.Tam, Augie (October 2000). "Fun 'n Games in the New Economy". Japan Inc. Retrieved March 6, 2025.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Drexler, Michael (September 7, 1999). "Nintendo, Konami venture aimed at mobile gaming". CNN. Archived from the original on September 15, 2000. Retrieved April 26, 2026.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Spaceworld 2000: The Dawn of GameCube". Gamers Republic. No. 29. October 2000. pp. 6–8.
  7. ^ Page Module:Citation/CS1/styles.css has no content."ゲームボーイによる携帯電話ネットワーク 「 モバイルシステムGB 」について" [About the Game Boy mobile phone network "Mobile System GB"]. Nintendo (Press release) (in 日本語). August 24, 2000. Archived from the original on October 18, 2000. Retrieved March 3, 2025.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Harris, Craig (October 31, 2000). "No Mobile Adapter Until 2001". IGN. Retrieved March 3, 2025.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Game Boy Mobile Adapter Delayed". RPGamer. January 27, 2001. Archived from the original on January 6, 2011. Retrieved September 13, 2010.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Harris, Craig (March 30, 2001). "Low Numbers for Mobile Adapter GB". IGN. Retrieved March 3, 2025.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Sledge, Ben (August 13, 2022). "Pokemon Crystal Had Long Distance Trading Years Before The Nintendo DS". TheGamer. Retrieved February 5, 2023.
  12. ^ Page Module:Citation/CS1/styles.css has no content."タイトル" [Titles]. Mobile21. Archived from the original on October 11, 2002. Retrieved March 6, 2025.

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