Nestea

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Nestea
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TypeIced tea
ManufacturerNestlé
DistributorMaspex (Central and Eastern Europe)
S.A. Damm (Spain and Andorra)
Keurig Dr. Pepper (Canada)
OriginTemplate:Csv
Introduced1948; 78 years ago (1948)
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Nestea is a Swiss brand of iced tea and other beverages owned by Nestlé,[1] Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country. It competes with Lipton Teas and Infusions Lipton Iced Tea and The Coca-Cola Company's Fuze Beverage.

History

Nestea was introduced in the US by Nestle in 1948 as a soluble tea, "manufactured in the same way as Nescafé".[2] After 1991, it was manufactured worldwide by Beverage Partners Worldwide (BPW), a joint venture between Nestlé & The Coca-Cola Company, and in the United States by The Coca-Cola Company.[3] Since the start of 2017, Nestlé and Coca-Cola have agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this was that Coca-Cola and Nestlé wanted to pursue different strategies in a rapidly changing market, with Nestlé handling the distribution of Nestea in most countries, except Andorra, Bulgaria, Canada, Portugal, Romania, Serbia and Spain, where Coca-Cola Company retained a license.[4][5]

In 2019, S.Trek Logistics Ltd. took over distribution in Malta.[6] In the same year, Nestle rebranded Nestea as a natural product.[7] The new recipe, launched by Nestlé after the end of the joint venture, no longer contains artificial colors and flavors, corn syrup or GMO ingredients.[7] In addition, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors, such as lemon, raspberry and peach.[8] The new recipe sources its tea leaves from Nilgiri, Sri Lanka, Kenya and Indonesia.[9] At the beginning of 2020, Maspex took over distribution of Nestea in Central and Eastern Europe, including Hungary and Romania, and introducing the drink to Poland.[10]

Coca-Cola's remaining regional rights to Nestea expired at the end of 2024; production and distribution was licensed to Keurig Dr. Pepper in Canada,[11] S.A. Damm and Ahembo in Spain, Andorra and Gibraltar,[12][13][14][15] while Nestlé took distribution in-house in Portugal.[16] Coca-Cola rebranded its Nestea products in Canada as Fuze, maintaining the same formulations it used for Nestea.[11]

See also

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References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Nestea". Nestle.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Nestlé history timeline" (PDF). Nestlé. Retrieved 17 August 2025.
  3. ^ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Script error: No such module "webarchive".
  4. ^ Page Module:Citation/CS1/styles.css has no content."Coca-Cola Hellenic Bottling Company Official Website". Archived from the original on 2019-08-17. Retrieved 2019-08-17.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Nestle and Coke Are Ending Their Nestea Iced Tea Venture After 16 Years". Fortune. Retrieved 2020-10-16.
  6. ^ https://www.nestle.com.mt/media/news/new-distributor-for-the-nestea-portfolio
  7. ^ a b Page Module:Citation/CS1/styles.css has no content."Nestea Instant Returns as a Reformulated Natural Tea". World Tea News. 2019-12-09. Archived from the original on 2020-10-17. Retrieved 2020-10-16.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing. 20 July 2017.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Nestea Iced Tea | Nestle Professional". www.nestleprofessional.com.my. Retrieved 2023-08-16.
  10. ^ https://maspex.com/en/news/maspex-groups-cooperation-with-nestle-waters/
  11. ^ a b Page Module:Citation/CS1/styles.css has no content.Birnie, Marissa (20 December 2024). "Nestea to continue being sold in Canada, contrary to viral video's claim". The Canadian Press. Retrieved 3 January 2025.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Corporate, Damm (2024-12-10). "Nestlé and Damm sign an agreement to produce, market and distribute Nestea in Spain". www.dammcorporate.com. Retrieved 2025-08-01.
  13. ^ Page Module:Citation/CS1/styles.css has no content.ECO (2024-12-18). "Nestlé volta a servir Nestea em Portugal". ECO (in português). Retrieved 2025-01-19.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Nestea will continue to be sold in Spain in 2025". La Vanguardia. 2024-10-08. Retrieved 2025-01-23.
  15. ^ https://www.atlanticohoy.com/empresas/ahembo-distribuira-nestea-en-canarias-partir-enero-acuerdo-entre-nestle-damm_1540238_102.html
  16. ^ https://www.theportugalnews.com/news/2024-12-25/nestle-takes-back-nestea-in-portugal/94404

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