Nocilla
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| Type | Spread |
|---|---|
| Place of origin | Spain |
| Main ingredients | Sugar (56%) |
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Nocilla is a Spanish brand of hazelnut and chocolate spread similar to Nutella,[1] sold in Spain and Portugal. It was first launched in the late 1960s, and after its acquisition from Unilever in 2002 was manufactured by Nutrexpa.[2][3][4]
Slogan
Leche, cacao, avellanas y azúcar... ¡¡No-ci-lla!!: "Milk, cocoa, hazelnuts and sugar... No-ci-lla!!"
History
At the end of 1967, the Starlux group was inspired by a product of the Italian Ferrero group, the Nutella spreadable cream, to develop its own product for the Spanish market. Nocilla though has a third less hazelnut paste than Nutella. Nocilla's first slogan was ¡Qué snack! To make itself known among young people, Nocilla sponsored sports camps, children's events and bet heavily on advertising. In this way, Nocilla positioned itself as the main brand in its sector.[5]
In 1997, Starlux shareholders sold the firm to the Knorr group,[6] which later passed into the hands of the Anglo-Dutch multinational Unilever. Five years later, the owners sold the brand to Grupo Nutrexpa, known for being the manufacturer of Cola Cao. Under their management, Nocilla launched new flavors and other products, such as buns.[7] After the division of Nutrexpa into two companies in 2014 and the distribution of the products of the old Nutrexpa between the two new companies that began operating in 2015, Nocilla came under the ownership of Idilia Foods.[8]
See also
References
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- ^ Page Module:Citation/CS1/styles.css has no content.Guillén, M. (2005). The Rise of Spanish Multinationals: European Business in the Global Economy. Economía y empresa. Cambridge University Press. p. 47. ISBN 978-0-521-84721-6. Retrieved December 9, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content.Guillén, M.F.; Flórez, P. (2006). El auge de la empresa multinacional española. Colección Economía y empresa (in español). Marcial Pons - Ediciones Jurídicas y Sociales. p. 55. ISBN 978-84-9768-286-2. Retrieved December 9, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content.Grant, T. (2008). International Directory of Company Histories. St. James Press. p. 286. ISBN 978-1-55862-613-3. Retrieved December 9, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content."Brand information at Nutrexpa site". Archived from the original on 2016-06-28. Retrieved 2013-03-17.
- ^ Page Module:Citation/CS1/styles.css has no content.La Vanguardia, ed. (20 October 1968). "Publicidad de Nocilla de 1968" (in español). Retrieved 19 May 2010.
- ^ Page Module:Citation/CS1/styles.css has no content.La Vanguardia, ed. (27 February 1997). "Danone y Findim venden Starlux al grupo americano CPC, que produce seopas Knorr" (in español). Retrieved 19 May 2010.
- ^ Page Module:Citation/CS1/styles.css has no content.El País, ed. (17 April 2002). "Nutrexpa compra a Unilever las marcas Nocilla y Mesura". El País (in español). Retrieved 19 May 2010.
- ^ Page Module:Citation/CS1/styles.css has no content.Pellicer, Lluís (19 June 2014). "Los accionistas de Nutrexpa dividen el grupo para permitir la sucesión". El País. Retrieved 6 November 2016.
External links
- Official website
- Brand information Script error: No such module "webarchive". at Nutrexpa site.
