OVO Sound
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| Founded | 2009 |
| Founder | Drake 40 Oliver El-Khatib |
| DistributorTemplate:Pluralize from text |
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| Genre | Page Template:Hlist/styles.css has no content. |
| Country of origin | Canada |
| Location | Toronto, Ontario |
| Official website | ovosound |
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OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2009 by rapper Drake, producer 40, and manager Oliver El-Khatib.[2] The label operated as a subsidiary of Warner Music Group until 2022, after which it became an independent label.
The label has signed acts including PartyNextDoor, ILoveMakonnen, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Popcaan, Smiley, Naomi Sharon, and Pimmie. In-house producers include 40 himself, Boi-1da, Nineteen85, Mike Zombie, and T-Minus.
History
The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise.[3]
The record label was officially founded in 2009 by Drake and long-time collaborators Noah "40" Shebib and Oliver El-Khatib following the success of Drake's second studio album Take Care. According to Billboard, Drake signed a five-year partnership deal with Warner Records,[4] which was extended in 2017.[5]
Drake was signed as a solo artist to Republic Records through Young Money and Cash Money for nine years. Drake's 2018 release Scorpion was his last project under Young Money/Cash Money.[6] On the other hand, the artists Drake signs to OVO Sound through Warner have their content distributed through the latter.[7][8]
Upon founding the label in 2012, Drake and 40 signed frequent collaborators Boi-1da, T-Minus, and Mike Zombie to the label as in-house producers (the latter two are the only active signees in the label to come outside of Canada).[9] In April 2013, it was reported that Drake was close to signing the label's first recording artist, PartyNextDoor, which he ended up revealing shortly thereafter.[10] In August 2013, Drake announced that he signed Toronto music duo Majid Jordan to OVO Sound.[11] OB O'Brien and iLoveMakonnen would soon sign in 2014, with the latter being the first non-Canadian act and second non-Canadian signee after to Mike Zombie. Makonnen would eventually leave OVO Sound in April 2016, wishing to pursue his interests as a solo artist with Warner. Canadian rap artist Roy Woods and R&B duo Dvsn, composed of singer Daniel Daley and producer Nineteen85, soon joined the label in 2015 and 2016, with each act releasing an EP and studio album respectively.[12][13][14][15] In 2021, Canadian rapper Smiley was signed to the label.[16][17]
On January 20, 2023 OVO announced the signing of Dutch-Caribbean singer, Naomi Sharon, becoming the first female artist on the label.[18][19]
On January 23, 2024 Santa Anna Label Group, a subsidiary of Sony Music, announced an investment and partnership with OVO Sound, stating that they'd take over distribution for the label alongside provide new and existing A&Rs for the label.[1]
Roster
Current acts
| Act | Year | Releases |
|---|---|---|
| Drake | 2009 | 9 |
| PartyNextDoor | 2013 | 7 |
| Majid Jordan | 2013 | 4 |
| Roy Woods | 2014 | 6 |
| Popcaan | 2016 | 3 |
| Baka Not Nice | 2017 | 1 |
| Smiley | 2021 | 2 |
| Naomi Sharon | 2023 | 2 |
| Pimmie | 2026 | 1 |
Former acts
| Act | Year | Releases |
|---|---|---|
| ILoveMakonnen | 2014–2016 | 4 |
| Plaza | 2017–2021 | 1 |
| Dvsn | 2015–2025[20] | 5 |
In-house producers
| Act | Year |
|---|---|
| 40 | 2012 |
| Boi-1da[21] | 2012 |
| Nineteen85 | 2013 |
OVO Sound Radio
OVO Sound Radio was a radio program that aired on Beats 1, fortnightly on Saturdays. The show primarily aired newer material, with at least one song premiering in each broadcast. The show's initial airing was on July 11, 2015, and it was hosted by Drake and Oliver El-Khatib. The show is notable for debuting hit Drake singles, such as platinum-selling "Hotline Bling", and chart-topping "One Dance". The show ended on October 27, 2018.
Sound 42
On March 4, 2021, Drake announced that he and Oliver would debut their new 24-hour radio station, "Sound 42" on Sirius XM featuring the return of OVO Sound Radio that same night.[22] In an interview with GQ, Drake spoke on the partnership saying "It's something that Scott [Greenstein] from SiriusXM was extremely passionate about from the inception of our partnership. He's been so supportive with us as far as Sound 42 goes. And Sirius offers us the opportunity to be heard far and wide, right? Sirius is just the closest thing we have to those days of glory radio moments and I still get a massive amount of joy premiering music when I know that everyone is listening at the same time."[23]
OVO Clothing
OVO Clothing was launched in 2011.[24] The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise's Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO Clothing oversaw the opening of the first OVO store for the brand's clothing in downtown Toronto, opening on December 6, 2014.[25] Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. Its New York store opened in December 2016 on Bond Street, and its Chicago store in August 2019 on Walton Street in Gold Coast. OVO also opened its first location in Vancouver in December 2018.[26]
Its pre-2016 collection was composed of basketball shorts, OVO jerseys, track jackets, and baggy hoodies.[27]
On November 9, 2020, it was revealed via the OVO Clothing Instagram account that NHL Hall of Famer Wayne Gretzky would be a model for the Fall and Winter 2020 collection.[28] Gretzky and OVO Clothing founder Drake are both native to southern Ontario, Canada. Also featured in the collection was former Canadian Olympian Ross Rebagliati,[29] who won a gold medal in Giant Slalom Snowboarding in the 1998 Nagano Olympics.
OVO Collaborations
Since its inception, OVO has collaborated with various sports franchises, athletes, sports apparel companies and fashion brands such as:
- Red Bull Racing[30]
- NFL (Fanatics, Inc.)[A][32]
- SMEG[33]
- Yale University[34]
- Air Jordan[35]
- NCAA[36]
- FaZe Clan[37]
- NBA[38]
- Clarks[39]
- Canada Goose[40]
- FC Barcelona[41]
- NHL[B][43]
- Toronto Raptors – OVO Athletic Centre sponsorship[44]
- Chelsea FC & rapper Central Cee[45]
OVO Fest
OVO Fest is a music festival founded in 2010 by Drake, Noah "40" Shebib, and Oliver El-Khatib. Typically held annually in Toronto, the festival has featured performances from OVO Sound artists alongside prominent guest artists.[46][47]
The inaugural OVO Fest in 2010 featured guest appearances by Jay-Z and Eminem. The festival subsequently became known for its lineup of high-profile artists. Following an annual run, the festival was put on hiatus after 2019 due to the COVID-19 pandemic. It returned in 2022 for a "October World Weekend" event that featured a Young Money reunion. In May 2025, Drake announced the festival's annual return for summer 2025.[48]
Throughout its history, OVO Fest has included special guest performances from artists such as Stevie Wonder, Lil Wayne, Nas, Kanye West, and Lauryn Hill.[49]
OVO Fest has been used to promote the OVO Sound label and its roster of artists. The festival is known for its connection to the city of Toronto and has attracted attendees from around the world.[50]
Discography
Studio albums
| Artist | Album | Details | Peak chart positions | Certification | |
|---|---|---|---|---|---|
| CAN [C] |
US [D] | ||||
| Drake | Nothing Was the Same |
|
1 | 1 | RIAA: 6× Platinum[61] |
| PartyNextDoor | PartyNextDoor Two |
|
19 | 15 | RIAA: Gold[62] |
| Majid Jordan | Majid Jordan |
|
20 | 69 | |
| Dvsn | Sept. 5th |
|
69 | 133 | |
| Roy Woods | Waking at Dawn |
|
30 | 127 | |
| PartyNextDoor | PartyNextDoor 3 |
|
4 | 3 | RIAA: Gold[62] |
| Dvsn | Morning After |
|
19 | 38 | |
| Majid Jordan | The Space Between |
|
30 | 74 | |
| Roy Woods | Say Less |
|
26 | 92 | |
| PartyNextDoor | Partymobile |
|
3 | 8 | |
| Dvsn | A Muse in Her Feelings |
|
13 | 23 | |
| Popcaan | Fixtape |
|
15 | 94 | |
| Dvsn & Ty Dolla Sign | Cheers to the Best Memories |
|
— | 139 | |
| Drake | Certified Lover Boy |
|
1 | 1 | RIAA: 3× Platinum |
| Majid Jordan | Wildest Dreams |
|
— | — | |
| Smiley | Buy or Bye 2 |
|
— | — | |
| Drake | Honestly, Nevermind |
|
1 | 1 | RIAA: Platinum |
| Dvsn | Working on My Karma |
|
— | — | |
| Drake & 21 Savage | Her Loss |
|
1 | 1 | RIAA: 2× Platinum |
| Popcaan | Great Is He |
|
— | — | |
| Roy Woods | Mixed Emotions |
|
— | — | |
| Drake | For All the Dogs |
|
1 | 1 | |
| Naomi Sharon | Obsidian |
|
— | — | |
| Majid Jordan | Good People |
|
— | — | |
| PartyNextDoor | PartyNextDoor 4 |
|
13 | 10 | |
| Roy Woods | Rolling Stone |
|
— | — | |
| Drake and PartyNextDoor | Some Sexy Songs 4 U |
|
1 | 1 | |
| Drake | Iceman |
|
— | 1 | |
| Drake | Maid of Honour |
|
— | 3 | |
| Drake | Habibti |
|
— | 2 | |
Compilation albums
| Artist | Album | Details | Peak chart positions | Certification | |
|---|---|---|---|---|---|
| CAN | US | ||||
| Drake | Care Package | 1 | 1 | ||
Soundtrack albums
| Artist | Album | Details |
|---|---|---|
| Various Artists | Top Boy (A Selection of Music Inspired by the Series) |
Mixtapes
| Artist | Album | Details | Peak chart positions | Certification | |
|---|---|---|---|---|---|
| CAN | US | ||||
| Drake | If You're Reading This It's Too Late |
|
1 | 1 | RIAA: 4× Platinum |
| Popcaan | Vanquish |
|
— | — | |
| Drake | Dark Lane Demo Tapes |
|
1 | 2 | |
EPs
| Artist | Album | Details |
|---|---|---|
| PartyNextDoor | PartyNextDoor |
|
| Majid Jordan | A Place Like This |
|
| PartyNextDoor | Colours |
|
| iLoveMakonnen | iLoveMakonnen |
|
| Roy Woods | Exis |
|
| iLoveMakonnen | iLoveMakonnen 2 |
|
| Roy Woods | Nocturnal |
|
| PartyNextDoor | Colours 2 |
|
| Plaza | SHADOWS |
|
| PartyNextDoor | Seven Days |
|
| Baka Not Nice | 4Milli |
|
| Drake | The Best in the World Pack |
|
| Roy Woods | Dem Times |
|
| PartyNextDoor | Partypack |
|
| Drake | Scary Hours 2 |
|
| Naomi Sharon | Another Life |
|
Notes
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- ^ Baltimore Ravens, Buffalo Bills, Chicago Bears, Dallas Cowboys, Green Bay Packers, Las Vegas Raiders, New York Giants, San Francisco 49ers & more.[31]
- ^ Toronto Maple Leafs[42]
- ^ References for Canadian Albums Chart[51][52][53][54][55]
- ^ References for Billboard 200[56][57][58][59][60]
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External links
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- Official website
- OVO Sound discography at Discogs
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