Often

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"Often"
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Template:Infobox song/link by the Weeknd
from the album Beauty Behind the Madness
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Recorded2014
StudioBota Studios (Toronto, Ontario)[1]
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"Often" is a song by the Canadian singer-songwriter the Weeknd. It was released on July 31, 2014, as the lead single from his second studio album, Beauty Behind the Madness (2015).[2][3] The song contains a sample from "Ben Sana Vurgunum" by Turkish singer Nükhet Duru.[4]

"Often" peaked within the top 60 on the Billboard Hot 100 and the top 70 of the Canadian Hot 100. The song won two awards at the 2015 Much Music Video Awards, Video of the Year and Best Director.[5]

Background

The Weeknd initially released "Often" exclusively on the streaming service SoundCloud on June 25, 2014.[6] The song was officially released on Apple Music a month later, on July 31.[2]

Composition & lyrics

According to the sheet music published by Songs Music Publishing at Musicnotes.com, "Often" is written in the key of G minor, and follows a tempo of 68 beats per minute. The Weeknd's vocal range spans from F4 to G5.[7]

The lyrics of the song primarily explore the theme of sex, with Stereogum saying that the Weeknd sings about "how good [he] is at fucking," but that he makes it sound like an "absolutely exhausting burden."[6]

Critical reception

Justin Davis of Complex said that the Weeknd was "less dour and a little more excited on this song in comparison with most of the releases from his debut studio album, Kiss Land (2013), and "Often" turns him back to his more lyrical days with a stronger delivery." April Clare Welsh of NME stated the Weeknd "sounds like R Kelly on Viagra, spoiling a track that's seductive enough on its own with lines like 'Baby I can make that pussy rain often.'"

Commercial performance

In the United States, "Often" debuted at number 97 on the US Billboard Hot 100 chart on the week of November 1, 2014. On the week of February 7, 2015, the song peaked at number 59. The song spent a total of 20 weeks on the chart. On December 7, 2016, the single was certified triple platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over three million units in the United States.

In Canada, the song debuted at number 95 on the Canadian Hot 100 chart on the week of November 1, 2014. On the week of February 28, 2015, it peaked at number 69 on the chart. The song spent a total of 20 weeks on the chart. The single was certified gold by Music Canada for sales of over 40,000 copies in Canada.

Music video

A music video for "Often" was released on August 21, 2014. It depicts the Weeknd in a hotel room, accompanied by several women in various implicit states of undress.[8]

Remixes

The official remix features additional verses from Rick Ross and Schoolboy Q.[9] Another remix, by Norwegian record producer and DJ Kygo was also released.[10]

Charts

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Certifications

Region Certification Certified units/sales
Australia (ARIA)[13] 4× Platinum 280,000 
Austria (IFPI Austria)[14] Platinum 30,000 
Brazil (Pro-Música Brasil)[15] Diamond 250,000 
Canada (Music Canada)[16] 3× Platinum 240,000 
Denmark (IFPI Danmark)[17] 2× Platinum 0 
Germany (BVMI)[18] Gold 200,000 
Italy (FIMI)[19] Gold 0 
Mexico (AMPROFON)[20] Template:Certification Table Entry/MexicanAward Template:Certification Table Entry/Sales/MexicanSales 
New Zealand (RMNZ)[21] 3× Platinum 0 
Norway (IFPI Norway)[22] 2× Platinum 20,000 
Portugal (AFP)[23] Gold 0 
Spain (Promusicae)[24] Gold 0 
Sweden (GLF)[25] Platinum 40,000 
United Kingdom (BPI)[26] 2× Platinum 1,200,000 
United States (RIAA)[27] 4× Platinum 4,000,000 

* Sales figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label
United States July 31, 2014[2] Digital download Page Template:Hlist/styles.css has no content.

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Often liner notes". August 28, 2015.
  2. ^ a b c Page Module:Citation/CS1/styles.css has no content."Often – Single by The Weeknd". iTunes Store. United States: Apple. Archived from the original on November 11, 2014. Retrieved August 3, 2014.
  3. ^ Page Module:Citation/CS1/styles.css has no content."The Weeknd 'Often'". Republic Records. Archived from the original on December 27, 2014. Retrieved August 3, 2014.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Grinin Elli Tonu'nda Nükhet Duru sürprizi" (in Türkçe). Turkey: Sabah. Retrieved April 19, 2016.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Mojallal, Freddie (June 23, 2015). "MMVA 2015 - Much Music Video Awards". Toronto Guardian. Retrieved March 7, 2023.
  6. ^ a b Page Module:Citation/CS1/styles.css has no content.Breihan, Tom (June 25, 2014). "The Weeknd – Often". Stereogum. Retrieved January 28, 2024.
  7. ^ Page Module:Citation/CS1/styles.css has no content."The Weeknd "Often" Sheet Music - Download & Print". musicnotes.com. January 11, 2016.
  8. ^ Page Module:Citation/CS1/styles.css has no content."The Weeknd's "Often" Video Is, of Course, Vaguely NSFW". The FADER. Retrieved March 7, 2023.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Often (feat. Rick Ross & The Weeknd)". YouTube. April 6, 2015. Retrieved March 22, 2022.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Often (Kygo Remix)". YouTube. April 7, 2015. Retrieved March 22, 2022.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Hot R&B/Hip-Hop Songs – Year-End 2014". Billboard. Retrieved October 7, 2021.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Hot R&B Singles: Year-End 2015". Billboard. Billboard.com. Retrieved October 7, 2021.
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