Panerai

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Panerai
Company type
Subsidiary
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HeadquartersGeneva, Switzerland
Area served
Worldwide
Key people
Emmanuel Perrin CEO,
Olivier BertoinFinance Director
ProductsLuxury watches
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Number of employees
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ParentRichemont
Websitewww.panerai.com
Footnotes / references
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Officine Panerai (also known simply as Panerai) is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A.[1]

Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found. Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860.

The company is headquartered in Geneva and manufactures watches in Neuchâtel, Switzerland using movements manufactured by Manufacture Horlogère ValFleurier.[2][3]

History

Employee of Panerai in front of the watch store in Florence in 1860

Giovanni Panerai (1825–1897) opened up his first watch shop in Florence, Italy in 1860.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found. Giovanni's grandson Guido Panerai (1873–1934) expanded the watch shop "Orologeria Svizzera"[4] and took over his wife's family business, a mechanical workshop. In 1915, Guido Panerai invented gun sights that were illuminated by a radium-226/zinc sulfide powder enclosed in small, hermetically sealed vessels.[5] Radiomir, the name for the radium-based luminous mixture is derived from "radio mire", which is Italian for "radium sights". Panerai became an official supplier to the Regia Marina (the Royal Italian Navy), supplying a variety of technical equipment and precision instruments.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found. All Panerai watches, except for the GPF 2/56 were designed and manufactured by Rolex SA using pocket watch movements made by Swiss manufacturer Cortébert.[6] The main driving forces behind the production of the first professional diving watches were Hans Wilsdorf of Rolex and Giuseppe Panerai.[7]

The Florence-based workshop produced wrist-worn diving instruments and, between 1935 and 1970, delivered around 1,600 watches (c. 35 2533s, 1000 3646s, 24 6152s, 36 6154s, 500 6152/1s, and 60 GPF 2/56s), most of them to the Italian Marina Militare.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found. All watches, except for the GPF 2/56, were made by Rolex, and G. Panerai e Figlio produced only the dials for these watches. Panerai dials were rendered luminous with Radiomir, a highly radioactive radium-based self-luminous compound, and later in around 1965, with Luminor, a harmless compound activated by tritium.[8][9]

The GPF 2/56 (Egiziano Grosso) was produced for the Egyptian Navy in 1956.[10] By 1970, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. In 1993, it then moved to launch its products in the civilian market.[10] Following its acquisition of Panerai, Richemont repositioned Panerai as a luxury watch brand and increased prices.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found.[11]

Products

Ref. 3646 from 1944 with Rolex "California" dial

Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions in runs of 500, 1000, 2,000 or 4,000 units; each with its issue number on the case back.[12] The company issues Special Editions by year. For example, in 2006 issued the 1936 California Dial Radiomir special edition, a reissue of the first Panerai model presented to the Italian Marina Militare with production limited to 1936 units.[13]

When Ferrari's contract with watchmaker Girard-Perregaux expired in 2005, Ferrari and Panerai entered into a five-year agreement to design, manufacture and distribute Panerai watches carrying the Ferrari trademark.[14] The collection was branded Ferrari engineered by Panerai and consisted of two product lines marketed as "Granturismo" and "Scuderia". The collection consisted of 11 models priced between US$5,000 and US$30,000.Lua error in package.lua at line 80: module 'Module:Footnotes/anchor_id_list' not found. The Panerai-Ferrari partnership ended in 2010.

Clientele

Panerai watches have appeared on the wrist of multiple celebrities, politicians and other influential individuals, notably Sylvester Stallone who wore a Luminor model in the 1996 film, Daylight,[15] American football player Peyton Manning,[16] former President of the United States Bill Clinton,[17] and English actor Hugh Grant.[18]

Models

  • Panerai Luminor
  • Panerai Luminor 1950
  • Panerai Radiomir
  • Panerai Radiomir 1940
  • Panerai Luminor Due
  • Panerai Ferrari
  • Panerai Luminor Submersible 1950

See also

Notes

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Swithinbank, Robin (2020-05-01). "Panerai Celebrates the Luminor at 70". The New York Times. ISSN 0362-4331. Retrieved 2021-07-11.
  2. ^ Page Module:Citation/CS1/styles.css has no content."FH - Officine Panerai - New Manufacture In Neuchâtel". www.fhs.swiss. Retrieved 2021-07-11.
  3. ^ Page Module:Citation/CS1/styles.css has no content."A Visit To The Officine Panerai Manufacture In Neuchâtel". Fratello Watches - the magazine dedicated to watches. 2016-10-14. Retrieved 2021-07-11.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Orologeria Svizzera – the Watch Shop". 22 February 2018.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Espacenet – search results".
  6. ^ Page Module:Citation/CS1/styles.css has no content."A Historically Important Collection Of Vintage Panerai Watches". Phillips. Retrieved 2021-07-11.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Farago, Robert (2020-03-01). "Rolex, Panerai and The Nazis". The Truth About Watches. Retrieved 2021-07-11.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Luminor 2020 – Debunking Panerai's Fictional History of Tritium-Based Lume". 30 November 2019.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Solving the Panerai Dial Mystery". Watches of Switzerland. 2018-11-15. Retrieved 2021-07-11.
  10. ^ a b Page Module:Citation/CS1/styles.css has no content."History of Panerai | The 1916 Company". www.the1916company.com. Retrieved 2021-07-11.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Beghelli, Chiara (2019-01-15). "Panerai diventa sponsor di Luna Rossa". Il Sole 24 ORE (in italiano). Retrieved 2023-03-22.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Panerai Historic, Contemporary, Manifattura, Special Edition, Ferrari and Pre-Vendome Models". www.paneraisource.com. Retrieved 2021-07-11.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Panerai - A stainless steel limited edition cushion-shaped wristwatch with California dial, 2006 | Hong Kong Watch Auction: THREE Hong Kong Monday, November 28, 2016 Lot 890". Phillips. Retrieved 2021-07-11.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Devil's Advocate: Panerai for Ferrari FER015 Perpetual". www.thewatchbox.com. Retrieved 2021-07-11.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Naas, Roberta (Nov 10, 2020). "Five Famous Watches From Sylvester Stallone's Collection Go Up For Auction, Including A Prized Panerai". Forbes.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Watch Spotting: Super Bowl 50 Champion Peyton Manning Wearing A Panerai Radiomir On The Tonight Show With Jimmy Fallon". Hodinkee. Retrieved 2025-12-22.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Watch Spotting: President Bill Clinton Wearing A Timex Ironman Triathlon 8 Lap To His Inauguration (1993)". Hodinkee. Retrieved 2025-12-22.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Christensen, Mike (2024-02-28). "Hugh Grant's vintage Panerai is a grail we'd kill for". British GQ. Retrieved 2025-12-22.

References

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  • Page Module:Citation/CS1/styles.css has no content."Timeline 1860". panerai.com. Officine Panerai Marketing e Communicazioni Srl. 2011. Archived from the original on 2011-06-05. Retrieved 2011-01-24. Giovanni Panerai (1825–1897), founder of the family business, opens the first watchmaker's shop in Florence on the Ponte alle Grazie...
  • Page Module:Citation/CS1/styles.css has no content."Timeline 1890–1900". panerai.com. Officine Panerai Marketing e Communicazioni Srl. 2011. Archived from the original on 2011-08-30. Retrieved 2011-01-24. Guido Panerai (1873–1934), grandson of the founder, expands his grandfather's business and gives it new impetus, specializing in high precision mechanisms and becoming official supplier to the Royal Italian Navy.
  • Page Module:Citation/CS1/styles.css has no content.Pasetto, Loris (2013). "Panerai - Una storia italiana". www.paneraibook.com. Loris Pasetto & Luciano Cipullo. Rolex S.A. produced 24 of the 6152 reference number and 36 of the 6154's. Official sources tell us that the Italian Navy bought 30 patented underwater watches in 1954 so it is plausible to presume that this lot was made up of a mix of 6152's and 6154's, which had been acquired for testing purposes.
  • Page Module:Citation/CS1/styles.css has no content.Pereztroika, Jose (2017). "The History of Panerai Watches at a Glance". www.perezcope.com. Jose Pereztroika. Panerai is pure history! To visualize the amazing evolution of 'Panerai' watches, I created a comprehensive, contextual and highly visual timeline that displays every relevant watch and the events that had an effect on its production, looks and use.

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