Pepkor

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Pepkor Holdings Limited
Company type
Public
JSE: PPH
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HeadquartersCape Town, South Africa
Number of locations
6,000+ (2025)[1]
Area served
Africa
Brazil
Key people
P J Erasmus (CEO)
Riaan Hanekom (CFO)
Wendy Luhabe (Chairwoman)[2]
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Number of employees
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ParentIbex Topco B.V. (43.8%)[3]
SubsidiariesPEP
Ackermans
Incredible Connection
Shoe City
Refinery
HiFi Corp
BUCO
Dunns
Bradlows
Websitepepkor.co.za

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Pepkor (officially Pepkor Holdings Limited) is a South African investment and holding company, focused on the discount and value consumer retail, and fintech markets. When all of its brands are combined, as of 2025, it is the largest retail operator in Southern Africa by number of stores,[1] processing around 2 billion transactions per year.[5]

While the majority of Pepkor's operations are in South Africa, the company also operates in other African countries, as well as Brazil. It manages retail brands that sell predominantly clothing, footwear, and homeware, in addition to household furniture, appliances, consumer electronics, and building materials.

Pepkor's retail brands include PEP, Ackermans, Shoe City, Dunns, Tekkie Town, Refinery, S.P.C.C, CODE, Bradlows, Rochester, Sleepmasters, Incredible Connection, HiFi Corp, and BUCO. As of its 2025 financial year, the company had 6,000 locations.[1]

Its fintech operations provide financial and telecommunications services to customers in the formal and informal sectors. Its Flash business supports 200,000 small business traders in the informal sector. Pepkor's internally-developed PAXI parcel delivery service leverages its expansive retail store footprint.[6]

History

The company was founded in 1965 by Renier van Rooyen. He opened his first chain store, the start of PEP Reef, in 1978.[7][8] Formerly known as PEP stores, the company was renamed Pepkor Limited in 1982, with PEP stores becoming a subsidiary.[4]

In 1998, Pepkor acquired Australian retailer Best & Less.[9]

In 2011, the private equity company Brait bought a 24.6% stake in Pepkor for R4.18 billion, valuing the company at about R17 billion.[10]

In 2012, Pepkor purchased the Australian department store chain Harris Scarfe from investment company Momentum Capital.[11]

In November 2014, Steinhoff International acquired Pepkor for US$5.7 billion.[12]

Pepkor was listed on the Johannesburg Stock Exchange in September 2017.[13][14]

Pepkor expanded into selling affordable mobile phones and sells 12 million cellular handsets annually.[15]

In February 2022, Pepkor acquired a majority stake in Brazilian retailer Grupo Avenida, marking the company's first foray into Latin America.[16]

In 2025, Pepkor reported opening its 6,000th store. Of new stores opened during the company's 2025 financial year, 95 were PEP locations, 45 were for PEP Home, and a further 32 were for newly-launched adult womenswear brand Ayana. The company's Ackermans division also entered the menswear market for the first time, and announced plans to enter the cosmetics market in 2026.[1]

Pepkor's fintech division performed particularly well in the 2025 financial year, with divisional revenue and gross profit increasing by 31.1% and 52.3% respectively. The group sold a total of 13.5 million smartphones during that financial year, accounting for eight out of every ten prepaid smartphones sold in South Africa. The group gained 1.3 million new credit clients, bringing its total number of active A+ credit book clients up to 3.5 million. Furthermore, the group acquired Prudential Authority approval to establish a new South African bank, and acquired Cloudbadger, a fintech platform, to assist with the bank's formation.[1]

Other acquisitions during 2025 include furniture retail chains OK Furniture and House & Home, and clothing retail chain Legit, Swagga, and Style. The latter added 469 stores to Pepkor's total locations.[1]

Operations

As of 2025, across all of its brands, Pepkor operates over 6,000 stores across Africa and Brazil.[1]

The clothing retail segment accounts for the vast majority of the group's revenue, at 72%. The company's fintech division generates 15% of its revenue, and a further 13% is generated by the combined categories of furniture, appliances, and electronics.[17][18]

See also

References

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  1. ^ a b c d e f g h i Page Module:Citation/CS1/styles.css has no content."Pepkor - Annual Results, 2025" (PDF). Pepkor. Retrieved 17 November 2024.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Pepkor - Leadership". Pepkor. Retrieved 8 February 2026.
  3. ^ Page Module:Citation/CS1/styles.css has no content."S.Africa's Steinhoff raises $277 mln from selling Pepkor shares". Reuters. 2023-02-09. Retrieved 2023-03-16.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content."Bloomberg Businessweek: Pepkor profile". Bloomberg Businessweek. Archived from the original on October 5, 2012. Retrieved 31 July 2010.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Pepkor - Group". Pepkor. Retrieved 8 February 2026.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Moodley, Neesa (2022-11-22). "COMPANY RESULTS: Pepkor could become a more successful version of the SA Post Office delivering on average 11,500 parcels a day". Daily Maverick. Retrieved 2023-03-16.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Ehlers, Anton (2008). "Renier van Rooyen and Pep Stores Limited: The Genesis of a South African Entrepreneur and Retail Empire". South African Historical Journal. 60 (3): 422–451. ISSN 0258-2473.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Ehlers, Anton (2008-09-01). "Renier van Rooyen and Pep Stores Limited: The Genesis of a South African Entrepreneur and Retail Empire". South African Historical Journal. 60 (3): 422–451. doi:10.1080/02582470802417482. ISSN 0258-2473.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Kaufman, Eve (2015-01-21). "Berel Ginges founded Best & Less but was known for so much more". The Sydney Morning Herald. Retrieved 2023-04-21.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Bleby, Michael (May 3, 2011). "Pepkor's Wiese joins Forbes rich list". Business Day. Retrieved September 7, 2011.
  11. ^ Page Module:Citation/CS1/styles.css has no content.MacLennan, Leah (2017-12-29). "Aussie retailers assure public as global parent faces cash flow concerns". ABC News. Retrieved 2023-04-21.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Dolan, David; Motsoeneng, Tiisetso (2014-11-25). "South Africa's Steinhoff expands discount offer with $5.7 billion Pepkor buy". Reuters. Retrieved 2023-04-21.
  13. ^ Page Module:Citation/CS1/styles.css has no content."JSE fines Pepkor Holdings R5m for breaches of listing requirements – The Mail & Guardian". mg.co.za. Retrieved 2023-03-16.
  14. ^ Page Module:Citation/CS1/styles.css has no content."South African bourse fines Pepkor for breaching listing requirements". Reuters. 2018-11-26. Retrieved 2023-03-16.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Africa's Largest Clothing Retailer Taps Booming Phone Market". Bloomberg.com. 2022-11-22. Retrieved 2023-03-16.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Financial, Afrik (February 8, 2022). "Le sud-africain Pepkor signe son entrée en Amérique latine". www.financialafrik.com. Retrieved February 8, 2022.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Pepkor - Traditional Retail". Pepkor. Retrieved 8 February 2026.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Pepkor - Fintech". Pepkor. Retrieved 8 February 2026.
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