Pic-Pic

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Piccard-Pictet
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HeadquartersGeneva
ProductsCars , trucks
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File:Piccard-Pictet Coupé-Chauffeur Type 18 (1918) jm64066.jpg
1911 Piccard-Pictet Type 18
File:Pic-Pic Werbung.jpg
1919 Piccard-Pictet advertisement
File:Ateliers Piccard, Pictet & Cie 1917.jpg
Share of the SA des Ateliers Piccard, Pictet & Cie, issued March 1917
File:Pic-Pic racing car (1914).jpg
Pic-Pic racing car (1914)

Pic-Pic was a Swiss automobile manufactured in Geneva from 1906 to 1924. They were produced by the Piccard-Pictet Company (whence its name derives) until 1920, and by Gnome et Rhône from 1920 until the demise of the marque in 1924.

History

Founded in 1906, Pic-Pic originated as the automotive branch of the Geneva engineering firm Ateliers Piccard-Pictet & Cie. The vehicles were designed by Léon Dufour and gained an early reputation for precision engineering, often being referred to as the "Rolls-Royce of Switzerland."[1] In 1913, the Geneva icon Pic-Pic, with 332 units, was the best-selling car of the year in Switzerland. [2] In 1917, 428 vehicles of the Pic-Pic brand were registered in Switzerland. [3]

The brand's prominence peaked during World War I when the Swiss Army adopted Pic-Pic as its standard staff car. These vehicles were prized for their ability to navigate alpine terrain, with several units remaining in military service until the late 1930s.[4] Although the Federal Council of Switzerland banned the production of weapons for foreign countries at the start of the war, the car manufacturer Piccard-Pictet & Cie. became a munitions manufacturer during the First World War. This resulted from the Swiss economy, which was paralyzed in the first months of the war. The borders were strictly guarded, and the economy lacked raw materials. With armaments production, Pic-Pic was also able to make profits again. Due to the shortage of labor, the Federal Council even relaxed the factory law: working hours could be extended to over eleven hours per day. [5] However, the post-war era brought financial instability. A combination of a sharp economic downturn in 1920 and a major labor strike at the Geneva plant led to the company's insolvency.[6] In 1925, 642 vehicles of the Pic-Pic brand were registered in Switzerland. [7]

Following bankruptcy in 1920, the brand was acquired by the Gnome et Rhône engine company. Production continued on a limited basis until 1924, when the final models were exhibited at the Geneva Motor Show.[8] In modern times, the Pic-Pic is a rare collector's item; as of 2025, only eight authentic examples are confirmed to exist worldwide.[4]

Models

Year Model cylinders bore (mm) stroke (mm) displacement (cc) horsepower wheelbase (mm) Body Style
1910 14/16 4
1910 20/24 [9] 4 100 130 5309 36
1910 35/45 4
1911 truck 4,65 t [10] 4 105 160 8445
1912 14 4 80 120 3619 2896
1912 18 4 90 130 4778 2896
1912 22/30 4 100 140 6158 3048
1912 25 4 100 150 7069 3048
1912 35/45 [11] 4 130 150 9189 3175
1913 16/20 [12][13] 4 2950 50 3124 Sleeve valve engine design Baillie Peter Burt and James Harry Keighly McCollum
1913 20/30 4
1913 30/40 4
1914 race car [14] 4 97 150 6857 ~ 130 2650
1915
1916
1917
1918 [15] 4 70 140 4310
[16] 4 90 170 8171
1919 16 [17] 4 85 130 4513 3230 or 3430
1919 28 [18][19] 8 85 130 9026 3550 or 3809 [20]

Motorsport

Pic-Pics competed in a number of motorsports within their short existence. Two Pic-Pics with 4.5-litre engines and front-wheel brakes competed in the 1914 Grand Prix, but both cars were withdrawn. In hillclimbing events, Pic-Pics competed more successfully. Pic-Pic cars came first in Vosges in 1909, in Bern in 1911, and in Jaunpass in 1912, 1913, and 1914.

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Brühwiler, Dominik. "Pic-Pic: The Swiss Luxury Automobile". Historical Dictionary of Switzerland (in français). Retrieved December 28, 2025.
  2. ^ Page Module:Citation/CS1/styles.css has no content."332 Pic-Pic sold in 1913". André Pfenninger. 2014-03-11. Retrieved 2026-02-13.
  3. ^ Page Module:Citation/CS1/styles.css has no content."428 Pic-Pic in Switzerland". Allgemeine Automobil-Zeitung. 1918-07-28. Retrieved 2026-02-14.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content."The survivors of Picard-Pictet". PreWarCar. Retrieved December 28, 2025.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic at WWI p.15" (PDF). Schweizerisches Nationalmuseum. 2015-01-01. Retrieved 2026-02-13.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Georgano, Nick (2000). The Beaulieu Encyclopedia of the Automobile. Chicago: Fitzroy Dearborn Publishers. ISBN 978-1579582937.
  7. ^ Page Module:Citation/CS1/styles.css has no content."642 Pic-Pic in 1925 in Switzerland". (Wiener) Sporttagblatt. 1926-07-28. Retrieved 2026-02-14.
  8. ^ Page Module:Citation/CS1/styles.css has no content."La Pic-Pic: Swiss elegance meets speed". YouTube. Pictet Group. August 29, 2023. Retrieved December 28, 2025.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 20/24". Omnia : revue pratique de locomotion. 1910-01-01. Retrieved 2026-02-13.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic truck". La Revue commerciale automobile : revue hebdomadaire : organe de l'acheteur et du vendeur d'automobiles. 1912-03-10. Retrieved 2026-02-13.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 35/45". The Autocars of 1912, with bonnets and radiators. An alphabetically arranged table of cars on the British market for 1912, with chassis and complete car prices, principal mechanical features, and leading dimensions. 1912-01-01. Retrieved 2026-02-13.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 16/20". Dorotheum. 1913-01-01. Retrieved 2026-02-13.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 16/20 here called 15CV p.34 + 35" (PDF). ICCC News. 1919-05-01. Retrieved 2026-02-14.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic race car". La Vie au grand air : revue illustrée de tous les sports. 1914-07-04. Retrieved 2026-02-14.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic". Allgemeine Automobil-Zeitung. 1919-06-22. Retrieved 2026-02-14.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic". Allgemeine Automobil-Zeitung. 1920-08-01. Retrieved 2026-02-14.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 16". L'Écho de la montagne : journal de l'arrondissement de Saint-Claude (Jura). 1919-12-23. Retrieved 2026-02-14.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 28". La Pratique automobile vulgarisée / dir. Mortimer-Mégret. 1919-01-15. Retrieved 2026-02-13.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 28". Le Moteur et le Chauffeur français : revue de vulgarisation illustrée de l'automobile : paraissant tous les mois / directeur Maurice Chérié. 1919-11-01. Retrieved 2026-02-14.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Pic-Pic 28 Wheelbase". La Pratique automobile vulgarisée / dir. Mortimer-Mégret. 1920-04-01. Retrieved 2026-02-13.

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