PowerBar
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Company type | Subsidiary |
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| Fate | Acquired by Nestlé in 2000, becoming a brand. |
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| Headquarters | , United States |
Area served | North America, Europe |
| Products | Energy bars, sports drinks, gels |
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| Parent | Active Nutrition International GmbH |
| Website | powerbar.com |
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PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women. The company was established in 1986 and was acquired by Nestlé in 2000 and by Post Holdings in 2014.
PowerBar is part of Germany-based Active Nutrition International alongside Premier Protein and Dymatize. It is a subsidiary of BellRing Brands, of which Post Holdings is the majority owner.
History
The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists.[1] They eventually acquired a headquarters building in downtown Berkeley.[2]
The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million.[1] In February 2007, PowerBar moved its headquarters from Berkeley, California, to the Nestlé headquarters in Glendale, California.[3]
On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.[4][5] Following the acquisition, PowerBar became part of Active Nutrition International, which is headquartered in Munich, Germany.[6][7]
See also
References
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- ^ a b "Raising the Power Bar: The Brian Maxwell story", Running Magazine, Dan Hill, September 21, 2010. Retrieved November 10, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content.Natividad, Ivan (23 February 2024). "A history of innovation: Berkeley founders, movements that influenced our culture". Berkeley News. Retrieved 16 April 2026.
- ^ Page Module:Citation/CS1/styles.css has no content.Mara, Janis (17 July 2023). "'The melting pot of ideas keeps us here': Why sports nutrition maker GU calls Berkeley home". Berkeleyside. Retrieved 16 April 2026.
PowerBar moved to Nestle headquarters in Glendale after being acquired by that company in 2007.
- ^ Page Module:Citation/CS1/styles.css has no content.Johnsen, Michael (3 February 2014). "Post acquires PowerBar, Musashi brands from Nestlé". drugstorenews.com. EnsembleIQ. Archived from the original on March 15, 2016. Retrieved 17 April 2026.
- ^ Page Module:Citation/CS1/styles.css has no content.Schroeder, Eric (3 February 2014). "Post buys PowerBar". www.foodbusinessnews.net. Food Business News. Retrieved 17 April 2026.
- ^ Page Module:Citation/CS1/styles.css has no content."Active Nutrition International". ecosio.com. Retrieved 17 April 2026.
- ^ Page Module:Citation/CS1/styles.css has no content."Brands". Active Nutrition International (in Deutsch). Retrieved 17 April 2026.
External links
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- "PowerBar founder collapses" (20 March 2004), San Francisco Chronicle
- Center.spoke.com: Mike McCollum, Board Member
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