Preloved
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Type of site | Classified advertising |
|---|---|
| Available in | English |
| Founded | 1998 |
| Headquarters | Manchester Airport, , United Kingdom |
| Owner | THG Ingenuity |
| [[Organizational founder|FounderTemplate:Pluralize from text]] | Ian Buzer |
| URL | preloved |
| Users | 10M+ |
| [1][2] | |
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Preloved.co.uk is a classified advertising website based in the UK. It was founded by Ian Buzer in 1998 and bought by The Hut Group in 2014.[1][2] In January 2025, THG plc demerged its technology and logistics arm, THG Ingenuity, into a privately owned, stand-alone business.[3]
History
Preloved was founded by Ian Buzer in 1998.[1] Initially for second-hand and vintage items, it became of the largest sites for advertising pets, horses and livestock. In 2012, it was ranked 2nd in the UK for classified ads by Hitwise.[4] In 2013, it recorded over 1.1 billion page views on its advert pages.[5] As of 2014, Preloved was the largest independent classified ads site in the UK.[4]
In March 2014, Moo Ltd, the owner of Preloved.co.uk, was bought by The Hut Group.[6][7][8]
In July 2015, Preloved launched its first ever mobile app for iOS focused on Apple's iPhone market.[9] An Android version was launched on 3 November 2015.[10]
Business model
Preloved has no listing or selling fees. But users can pay to get their advertisements more exposure. It has over 10 million members and hundreds of thousands of adverts in over 500 categories.[1]
Advertisements which have been created in the last twelve days are initially reserved only for upgraded buyers but they become available to all after the twelve days.[11] For business sellers, Preloved requires users to maintain a monthly business membership.[12]
References
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- ^ a b c d Page Module:Citation/CS1/styles.css has no content."About Us - Preloved". Preloved. Retrieved 21 October 2022.
- ^ a b Page Module:Citation/CS1/styles.css has no content."The Hut Group acquires Moo Ltd, operators of Preloved.co.uk". The Hut Group. 25 April 2014.
- ^ Page Module:Citation/CS1/styles.css has no content."Demerger of THG Ingenuity confirmed after vote". BusinessCloud. 2 January 2025. Retrieved 12 March 2025.
- ^ a b Page Module:Citation/CS1/styles.css has no content."Homepage - Hitwise - Competitive Intelligence & Consumer Insights". Hitwise - Competitive Intelligence & Consumer Insights.[permanent dead link]
- ^ (Press Release) http://static.preloved.co.uk/static/images/press/preloved2013_screen.png
- ^ Page Module:Citation/CS1/styles.css has no content.Bell, Alex (28 March 2014). "The Hut Group snaps up Moo Ltd".
- ^ Page Module:Citation/CS1/styles.css has no content."Preloved acquired by The Hut Group Limited in a transaction managed by international advisor BCMS". BCMS. March 2014.
- ^ Page Module:Citation/CS1/styles.css has no content."Retailing group the Hut Group buys Preloved.co.uk classified portal". Internet Retailing.
- ^ Page Module:Citation/CS1/styles.css has no content."Preloved : The UK's most trusted marketplace on the App Store". App Store. 8 June 2021.[dead link]
- ^ Page Module:Citation/CS1/styles.css has no content."Are You on the Go with Preloved Yet? #PrelovedOnTheGo - Preloved UK". 13 June 2015.
- ^ https://secure.preloved.co.uk/eu?qs=JfkBZrgTL0Us_mTRoTIqPfCxFFVK68QIgWR8O2F9jgrDlqT_SK8RQQ (registration required)
- ^ Page Module:Citation/CS1/styles.css has no content."Selling on Preloved, How to Sell on Preloved, UK Guide | My Parcel Delivery". www.myparceldelivery.com. Retrieved 3 July 2019.
