PureGym

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PureGym
Company type
Private company
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HeadquartersLeeds, West Yorkshire, United Kingdom
Number of locations
Over 600[1] gyms (2024)
Area served
United Kingdom, Switzerland, United States, Denmark, Saudi Arabia, United Arab Emirates
Key people
Humphrey Cobbold (CEO)
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OwnerLeonard Green & Partners
Number of employees
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Websitepuregym.com

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PureGym, New Barnet
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A PureGym club in Leeds

PureGym Limited is a British chain of no-frills health clubs, with headquarters in Leeds. It is Britain's largest gym chain by membership, with over 1,900,000 members registered to their gyms.[2][3][4][5][6] PureGym also operate gyms in 8 more countries and have over 500 locations worldwide; the newest territory, the UAE, opened in 2022.

In May 2015, PureGym acquired all gyms from rival UK fitness chain LA Fitness, bringing the total number of gyms across the UK to 141. In 2019 an acquisition of Danish chain Fitness World added another approximately 200 centers to the portfolio.[7] As of December 2024, PureGym has 362 gyms in the UK, and 161 in Denmark.[8] Approximately 66% of PureGym's revenue comes from its UK operations.[9]

Facilities

Most locations are open 24 hours a day[10] and offer cardio equipment, fixed and free weights, and exercise classes. There are over 200 pieces of training equipment in most gyms. There are no swimming pools or saunas, which are found in more expensive gyms. To enter some New York gyms, members must scan a QR code on their phone and enter a plexiglass door, with some telling The New York Times that although cameras are monitored, there are sometimes no staff present.[11][12]

For safety, all PureGyms are monitored by real-time CCTV linked directly to security staff and emergency services. They also have AEDs and first aid kits on site. Most gyms also run weekly fire drills during off-peak hours.[13] However, the New York City Fire Department has issued fire safety violations, as they believe those within the building need "specialized knowledge" to get out in the event of a fire.[14]

Ownership and management

PureGym was privately owned by CCMP Capital and other investors.[15] In 2014, rival The Gym Group attempted to take over PureGym, but abandoned the takeover after it was referred to the Competition and Markets Authority.[16]

In May 2015, PureGym Ltd bought their UK rival LA Fitness for around £60 million to £80 million.[17][18]

Humphrey Cobbold took over from Peter Roberts as the CEO. Roberts has, in turn, become the CFO, with Adam Bellamy continuing as the non-executive director.

In November 2017 it was bought by Los Angeles–based Leonard Green & Partners for £600 million.[19]

In December 2019 PureGym agreed to buy Danish Fitness World, which also operated in Switzerland and Poland, for £350 million.[20]

In February 2021 Humphrey Cobbold told the BBC that "We are burning about £500,000 a day and that's the average over eight months of closure".

In 2019, PureGym acquired the Swiss basefit.ch. By the end of 2021, all of their facilities will have been renamed and redesigned[21]

It has a 2-star accreditation from Best Companies and a BCI score of 696.6.[22]

PureGym opened in Dubai in 2022. PureGym UAE is headed up by CEO Susan Turner, with operations being handled by John Foy.

In December 2024, PureGym acquired Blink Fitness, a chain of gyms in New York and New Jersey, from Equinox Group for $121 million, outbidding Planet Fitness in a bankruptcy auction.[23] It began rebranding the gyms the following year.[24]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Interim Financial Report for the nine months ended 30 September 2024" (PDF). PureGym.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Interim Financial Report for the nine months ended 30 September 2024" (PDF). PureGym.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Kemp, Kenny (25 April 2019). "PureGym breaks through the million member barrier". Insider.co.uk. Retrieved 26 December 2020.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Overview". PureGym. Retrieved 26 December 2020.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Culot, Caroline (17 October 2019). "Norwich gym to close after being taken over by rival firm". Eastern Daily Press. Retrieved 26 December 2020.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Reporter, LLB (21 February 2018). "Pure Gym reaches 1 million members and announces opening of 200th gym in the UK". London Loves Business. Retrieved 26 December 2020.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Walker, Tom (12 December 2019). "PureGym to acquire European operator Fitness World". Health Club Management.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Locations, PureGym
  9. ^ Page Module:Citation/CS1/styles.css has no content."Interim Financial Report for the nine months ended 30 September 2024" (PDF). PureGym. p. 21.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Kingsley, Patrick (29 August 2016). "Hard at it in the all-night gym". The Guardian. Retrieved 8 September 2016.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Mather, Victor (14 January 2025). "These Gyms' Most Intimidating Machine: The Front Door". The New York Times.
  12. ^ Page Module:Citation/CS1/styles.css has no content."We Need to Talk About the 'Dystopian' PureGym Entry Tubes". Hell Gate. 10 December 2025. Retrieved 25 January 2026.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Safety and Security".
  14. ^ Page Module:Citation/CS1/styles.css has no content."FDNY Blows Whistle on PureGym's Scan-to-Exit System: 'You Should Just Be Able to Leave'". Hell Gate. 12 January 2026. Retrieved 25 January 2026.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Private equity takeover lifts Pure Gym". 26 May 2013. Retrieved 8 September 2016.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Duggan, Oliver (13 August 2014). "The Gym Group keen to cut pounds in growth market". The Telegraph. Retrieved 8 September 2016.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Pure Gym to buy rival LA Fitness". BBC News. 29 May 2015.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Hickey, Shane (29 May 2015). "Pure Gym buys LA Fitness". The Guardian. Retrieved 15 January 2018.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Bury, Rhiannon (3 November 2017). "US private equity firm with Topshop stake snaps up Pure Gym". The Telegraph. ISSN 0307-1235. Retrieved 15 January 2018.[1]
  20. ^ Page Module:Citation/CS1/styles.css has no content.Booth, James (12 December 2019). "Puregym expands in Europe with £350m acquisition of Fitness World". CityAM. Retrieved 29 January 2020.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Basefit.ch wird bis Ende 2021 in PureGym umbenannt". basefit.ch (in Deutsch). 20 July 2021. Retrieved 24 November 2021.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Pure Gym: BCI". Best Companies.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Rehfeldt, Courtney (6 November 2024). "Planet Fitness Makes Play for Blink Fitness in Last-Minute Bid". Athletech News. Retrieved 14 January 2026.
  24. ^ Page Module:Citation/CS1/styles.css has no content."Blink and You'll Miss It: PureGym Is Upon Us". Hell Gate. 9 October 2025. Retrieved 14 January 2026.

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