Rated Next

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Rated Next is the debut studio album by American musical group Next. After forming, the trio recorded several songs with record producers Prof. T. and Lance Alexander before catching recording artist and producer Keir "KayGee" Gist of American hip hop trio Naughty by Nature's attention. He signed Next to his record label Divine Mill, with most of Next's debut album being recorded in Gee's in-home recording studio and the remaining was recorded at Ken Johnston's Perfect Pair studio located in East Orange, New Jersey. Rated Next was eventually released on September 30, 1997 in the United States, under Divine Mill and Arista Records.

Upon its release, Rated Next received generally favorable reviews from music critics, though it received negative criticism for the sexual innuendo within the lyrics. The album peaked at number 37 on the Billboard 200 and was certified two times platinum by the Recording Industry Association of America (RIAA). The album spawned three singles: "Butta Love", "Too Close" and "I Still Love You". "Too Close" topped the Billboard Hot 100 and was certified platinum by the RIAA. "Butta Love" and "I Still Love You" peaked within the top 20 on the Billboard Hot 100 and were both certified gold by the RIAA. "Butta Love" was produced by Lance Alexander of the group Lo-Key.

Conception and recording

Next was formed in 1992 by brothers Terrence "T-Low" and Raphael "Tweety" Brown, in addition to Robert "R. L." Huggar. The trio was trained and managed by T-Low's godmother, Ann Nesby, during the group's formation.[1] While performing in Minneapolis, Minnesota, Next collaborated with record producers Prof. T. and Lance Alexander. They began recording music in the Flyte Tyme recording studio. A demo that the trio recorded caught the attention of recording artist and producer Kay Gee of Naughty by Nature.[1] He called Next three days later and signed the group to his Divine Mill record label.[1][2] Managed by the Flavor Unit,[1] Rated Next was recorded in Gee's in-home recording studio.[3] The trio recorded several songs during this time, including "Phone Sex" and "Sexitude". During a "growth period", Next recorded "Butta Love", in which group member Tweety described as "the difference in the freedom we were feeling".[1]

Marketing promotion

Next released the album's lead single, "Butta Love", in August 1997.[1] According to Arista Records senior vice president of black music Lionel Ridenour, the success of the single "kept growing to the point where we had worked it from July through December".[1] In order to give the group exposure, Arista promoted Next by having them speak in several radio stations and perform on television programs.[1] The album's second single, "Too Close", topped the Billboard Hot 100[4] and was certified platinum by the RIAA, going on to sell 2.1 million copies.[5][6] "Butta Love" and "I Still Love You" peaked in the top 20 of the Hot 100 and were certified gold by the RIAA.[4][7][8] The two singles sold 900,000 and 700,000 copies, respectively.[6][9]

Singles

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"Butta Love" was the lead single and was released August 19, 1997. The song charted on the US Billboard Hot 100 at 16 and on the US R&B/Hip-Hop at 4. The second single was "Too Close"; it was released on January 27, 1998.[10] The song charted at 1 on the US Billboard Hot 100 and on the US R&B/Hip-Hop. The final single was "I Still Love You"; it was released July 21, 1998. The song charted on the US Billboard Hot 100 at 14 and on the US R&B/Hip-Hop at 4

Reception

Professional ratings
Review scores
SourceRating
AllMusicStarStarStarFile:Star empty.svgFile:Star empty.svg[11]
Robert Christgau(2-star Honorable Mention)(2-star Honorable Mention)[12]

Rated Next received generally favorable reviews from music critics. Leo Stanley of Allmusic described the album as "an impressive collection of contemporary hip-hop-influenced urban soul". He felt that the group "may get a little too 'risqué' for some tastes", but stated that the lead singer R. L., was "so smooth and charismatic that he can seduce unwilling listeners".[11] Melanie Mcfarland of The Seattle Times noted that the group "swings between party anthems and tender ballads with a sexy flow" on the album.[13] The album received negative criticism due to the sexual innuendo in the lyrics of the songs. Tweety noted that one review wrote: "Even if Next never made it as singers, they could still make it as exotic dancers."[1] Robert Christgau called the album a collection of "cute pop songs about... their erections and her clitoris".[14]

Track listing

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Personnel

As credits listed on AllMusic.[15]

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Charts

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Certifications

Certifications for Rated Next
Region Certification Certified units/sales
Canada (Music Canada)[20] Gold 50,000 
United States (RIAA)[21] 2× Platinum 2,000,000 

^ Shipments figures based on certification alone.

References

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  1. ^ a b c d e f g h i Reece 1998, pp. 13, 20
  2. ^ Allen 1998, p. 52
  3. ^ Page Module:Citation/CS1/styles.css has no content."Naughty by Nature Throws Homecoming Party for Next". MTV News. August 31, 1998. Archived from the original on August 24, 2003. Retrieved November 5, 2009.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content."Rated Next > Charts & Awards > Billboard Singles". Allmusic. Retrieved November 5, 2009.
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  6. ^ a b Page Module:Citation/CS1/styles.css has no content."Best-Selling Records of 1998". Billboard. Vol. 111, no. 5. BPI Communications Inc. January 30, 1999. p. 75. ISSN 0006-2510. Retrieved May 31, 2015.
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  9. ^ Page Module:Citation/CS1/styles.css has no content."Best-Selling Records of 1997". Billboard. Vol. 110, no. 5. BPI Communications Inc. January 31, 1998. p. 76. ISSN 0006-2510. Retrieved May 9, 2015.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Reece, Doug (March 21, 1998). "Next Gets Boost from Singles". Billboard. Vol. 110, no. 12. p. 20. 'Too Close,' which has sold more than 193,000 units since Jan. 27
  11. ^ a b Page Module:Citation/CS1/styles.css has no content.Stanley, Leo. "Next - Rated Next". AllMusic. Retrieved November 5, 2009. Rated Next is an impressive collection of contemporary hip-hop-influenced urban soul
  12. ^ Page Module:Citation/CS1/styles.css has no content.Christgau, Robert. "Next". Robert Christgau.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Mcfarland, Melanie. "So Hot It's Cool — Kube Summer Jam Turns the Gorge into an Oasis of Hip-Hop and R&B". The Seattle Times. The Seattle Times Company. Retrieved November 5, 2009.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Christgau, Robert. "Robert Christgau: CG: Next". robertchristgau.com. Retrieved November 5, 2009.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Rated Next > Credits". Allmusic. Retrieved November 5, 2009.
  16. ^ Template:Cite Ryan
  17. ^ Page Module:Citation/CS1/styles.css has no content."Hot R&B/Hip-Hop Songs – Year-End 1997". Billboard. Retrieved November 30, 2020.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Billboard 200: Year End 1997". Billboard. Retrieved January 8, 2020.
  19. ^ Page Module:Citation/CS1/styles.css has no content."R&B/Hip-Hop Albums: Best of 1998". Billboard. Retrieved January 8, 2020.
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