Redken
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| Product type | Hair products |
|---|---|
| Owner | L'Oréal Group |
| Country | United States |
| Introduced | 1960 |
| Markets | Worldwide |
| Website | www |
Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.
History
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc,[2] the US licensee of L'Oréal. A year later, L'Oréal fully acquired Cosmair.[3]
Marketing
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[4][5][6]
In 2015, Suki Waterhouse became the face of Redken.[7]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[8]
In 2024, Sabrina Carpenter was named the first global ambassador of Redken.[9]
References
Page Template:Reflist/styles.css has no content.
- ^ Page Module:Citation/CS1/styles.css has no content."Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com. 2014-06-24. Retrieved 2017-11-01.
- ^ Page Module:Citation/CS1/styles.css has no content."Redken Shifting Operations". The New York Times. Associated Press. 1993-09-20. ISSN 0362-4331. Retrieved 2025-04-28.
- ^ Page Module:Citation/CS1/styles.css has no content.Raper, Pete Born,Sarah (1994-04-15). "L'Oreal Taking Direct Control Over Cosmair". WWD. Retrieved 2025-04-28.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ Page Module:Citation/CS1/styles.css has no content.Vingan, Alyssa (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com. Retrieved 6 November 2014.
Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
- ^ Page Module:Citation/CS1/styles.css has no content.Friedman, Megan (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". Harper's Bazaar. Retrieved 6 November 2014.
- ^ Page Module:Citation/CS1/styles.css has no content.Morwenna Ferrier (5 November 2014). "Lea T, the transgender hair-care model who's shifting our perception of beauty norms". The Guardian. Retrieved 7 November 2014.
- ^ Page Module:Citation/CS1/styles.css has no content.Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue. Retrieved 2017-11-01.
- ^ Page Module:Citation/CS1/styles.css has no content."All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender". A.A. Environment Possibility Award. Retrieved 2020-12-27.
- ^ Page Module:Citation/CS1/styles.css has no content.Fell, Nicole (2024-09-09). "Sabrina Carpenter Named as First-Ever Ambassador for Redken Hair Care Brand". The Hollywood Reporter. Retrieved 2024-10-06.
External links
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