Rosewill

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Rosewill, Inc.
Rosewill
Company type
Subsidiary
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Headquarters
Diamond Bar
,
United States
Area served
Worldwide
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ParentNewegg Commerce
Websiterosewill.com

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Rosewill, Inc. is an American technology brand operating as a private-label subsidiary of Newegg Inc. The company sells PC components, gaming peripherals, networking hardware, and home appliances. Rosewill products are sold primarily through Newegg's retail storefronts, including Newegg.com and Newegg.ca. [1] [2] [3]

History

Early Years and Growth

Rosewill was established in 2004 as a private-label brand for Newegg Inc., the California-based online electronics retailer. Its initial product catalog consisted largely of commodity computer components i.e. cables, keyboards,[4] mice, and computer cases.[5]

Over the following decade, Rosewill expanded into power supply units (PSUs)[6] and CPU coolers.[7] The brand entered the gaming peripheral space in the early 2010s, introducing mechanical keyboards,[8] gaming mice, and headsets. By the mid-2010s, Rosewill had extended its product line into networking equipment and home appliances, including air purifiers, rice cookers, and kitchen electronics, broadening its identity beyond pure PC hardware.

Products

PC Products

File:Rosewill Gaming Case.png
Rosewill Helium E-ATX

Rosewill's product catalog spans PC components and peripherals, including computer cases,[9] power supply units, CPU cooling solutions, case fans, mechanical keyboards,[10] gaming mice, and headsets. Computer cases in the lineup range from standard mid-tower ATX enclosures[11] to models featuring tempered glass panels and RGB lighting. Mechanical keyboards have been produced in various form factors using Cherry MX switches.

Networking

Rosewill's networking products include routers[12] , switch, and network interface cards.[13] The company also produces external hard drive enclosures, KVM switch,[14] and USB hubs. Their lineup was designed to cover all general networking needs, from wireless adapters supporting 802.11n and 802.11ac standards to switches and powerline adapters for extending networks through home wall outlets.[15]

Home Appliances

In a departure from its PC hardware roots, Rosewill also produces a line of home appliances, including hot pots, air fryers,[16] electric kettles, rice cookers,[17] slow cooker, air purifiers, and humidifiers.[18] These products are sold primarily through Newegg's retail storefronts.[19]

NAS Chassis

File:Rosewill 4U Chassis.png
Rosewill 4U Server Chassis

In 2025, Rosewill introduced two families of full-tower chassis targeted at the network-attached storage and home server market: the Thor NAS series, announced in June,[20] and the Hearth NAS series, announced in July.[21] Both families adopt an upright desktop form factor rather than the standard 19-inch rackmount orientation common to dedicated NAS enclosures, which limits their compatibility with server racks but allows placement without a dedicated rack cabinet.

Reception and Reputation

Rosewill's reception within the PC hardware community has evolved over time and varies significantly by product category.

The brand's early power supply units attracted criticism for inconsistent quality,[22] with some units considered overrated relative to their actual output capabilities.[23] Beginning with the introduction of the Hive and Capstone series, and later the Tachyon line, Rosewill power supply units received more favorable assessments from technical reviewers. The Tachyon 1000W, for example, earned a positive review from Overclockers.com,[24] which noted that the unit performed well despite the reviewer's initial skepticism toward the brand.

Rosewill's computer cases have generally been received more favorably than its early power supply units, with users on Tom's Hardware and other forums noting their value at price points between $40 and $80.[25] Community discussion on forums such as HardForum and AnandTech Forums has frequently characterized Rosewill as a brand suited to budget builds where cost is the primary constraint,[26] while advising against relying on brand reputation as a substitute for researching individual models.[27][28][29][30]

See also

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Mullin, Joe (2016-01-22). "Wait… we sued who?! Patent troll drops case one day after Newegg's lawyer calls". Ars Technica. Retrieved 2026-04-23.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Page Module:Citation/CS1/styles.css has no content."Rosewill". CCL. Retrieved 2026-04-23.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Page Module:Citation/CS1/styles.css has no content."Rosewill". Computer Hope. 2025-09-07. Retrieved 2026-04-23.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Page Module:Citation/CS1/styles.css has no content.Yu, Justin (October 24, 2010). "Rosewill Mechanical Keyboard with Cherry MX Blue Switch review: Rosewill Mechanical Keyboard with Cherry MX Blue Switch". Cnet. CNET. Retrieved April 23, 2026.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Rosewill Blackhawk Ultra". Pcmag. PCMag Australia. August 30, 2013. Retrieved April 23, 2026.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Walker, David. "Rosewill RP650-2 650 Watt Power Supply". Tweaktown. Retrieved April 22, 2026.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Page Module:Citation/CS1/styles.css has no content.Mossesgeld, Rico (June 3, 2010). "Want A Massive Heatsink? Rosewill's Got Some". Tomshardware. Tom's Hardware. Retrieved April 23, 2026.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Review – Rosewill RGB80 Mechanical Keyboard". KBMOD. Retrieved April 22, 2026.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Page Module:Citation/CS1/styles.css has no content.Soderstrom, Thomas. "Rosewill Cullinan EATX Mid-Tower Gaming Case Review". Tom's Hardware. Retrieved April 22, 2026.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Page Module:Citation/CS1/styles.css has no content."Rosewill RK-9000V2 Mechanical Keyboard". TechSpot. Retrieved April 22, 2026.{{cite web}}: CS1 maint: url-status (link)
  11. ^ Page Module:Citation/CS1/styles.css has no content.Soderstrom, Thomas (2016-03-23). "Rosewill Nighthawk 117 EATX/XL-ATX Full Tower Case Review". Tom's Hardware. Retrieved 2026-04-27.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Page Module:Citation/CS1/styles.css has no content.Higgins, Tim. "Rosewill RNX-360RT Reviewed". SmallNetBuilder. Retrieved April 22, 2026.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Page Module:Citation/CS1/styles.css has no content.Lusakhpuryan, Alex. "Rosewill RNX-N150NUB WiFi Adapter Review: Old Tech in the New World". Modders Inc. Retrieved April 22, 2026.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Page Module:Citation/CS1/styles.css has no content."Rosewill 2 Port USB KVM Switch RKV 2UC". The Review Index. 2018-11-24. Retrieved 2026-04-27.{{cite web}}: CS1 maint: url-status (link)
  15. ^ Page Module:Citation/CS1/styles.css has no content.Cristian_25H (2012-12-13). "Rosewill Introduces Two RPLC Powerline Networking Members". TechPowerUp. Retrieved 2026-04-27.{{cite web}}: CS1 maint: numeric names: authors list (link) CS1 maint: url-status (link)
  16. ^ Page Module:Citation/CS1/styles.css has no content.R., Nishant. "Best Rosewill Air Fryer Review: Testing Reports Of All Models". Joyful Fryer. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  17. ^ Page Module:Citation/CS1/styles.css has no content.Chaffins, Donna (2016-12-05). "The Perfect Bowl of Rice with the Rosewill Rice Cooker". Blog By Donna. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  18. ^ Page Module:Citation/CS1/styles.css has no content."Rosewill Ultrasonic Cool Mist Humidifier Review: The Best Humidifier for Bedroom". Parlor Live. 2020-04-23. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  19. ^ Page Module:Citation/CS1/styles.css has no content."Shop All Rosewill Products At Newegg". Newegg. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  20. ^ Page Module:Citation/CS1/styles.css has no content.btarunr (2025-06-29). "Rosewill Launches THOR NAS & THOR NAS Pro Cases for DIY NAS and NVR Builds". TechPowerUp. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  21. ^ Page Module:Citation/CS1/styles.css has no content.btarunr (2026-04-26). "Rosewill Announces the Hearth Series NAS Server Chassis". TechPowerUp. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  22. ^ Page Module:Citation/CS1/styles.css has no content.crazian (2010-04-07). "Are Rosewill stable/reliable?". [H]ard|Forum. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  23. ^ Page Module:Citation/CS1/styles.css has no content.taxemicshadow (2012-08-10). "Is Rosewill a trusted brand?". Tom's Hardware. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  24. ^ Page Module:Citation/CS1/styles.css has no content.Nova, Bob (2012-12-10). "Rosewill TACHYON 1000 Watt 80+ Platinum Power Supply Review". Overclockers. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  25. ^ Page Module:Citation/CS1/styles.css has no content.Mitch101 (2012-08-09). "Rosewill R101-P-BK 120mm Fan MicroATX Mid Tower Computer Case $24.99 Shipped - No Reb". AnandTech. Retrieved 2026-04-28.{{cite web}}: CS1 maint: numeric names: authors list (link) CS1 maint: url-status (link)
  26. ^ Page Module:Citation/CS1/styles.css has no content.davidhammock200 (2005-11-04). "PSU's to Avoid". [H]ard|Forum. Retrieved 2026-04-28.{{cite web}}: CS1 maint: numeric names: authors list (link) CS1 maint: url-status (link)
  27. ^ Page Module:Citation/CS1/styles.css has no content.Gamers Nexus. "Rosewill Cullinan Case Review (& the Anidees AI Crystal)". YouTube. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  28. ^ Page Module:Citation/CS1/styles.css has no content.Soderstrom, Thomas (2010-09-14). "Part 2: Four More Gaming Enclosures Under $50". Tom's Hardware. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  29. ^ Page Module:Citation/CS1/styles.css has no content.btarunr (2014-06-06). "Rosewill Wolfstone Gaming Case Innovates with Build Materials". TechPowerUp. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)
  30. ^ Page Module:Citation/CS1/styles.css has no content.Hellstrom, Jeremy (2016-09-19). "Rosewill's Cullinan Chassis, a Diamond in the Rough?". PC Perspective. Retrieved 2026-04-28.{{cite web}}: CS1 maint: url-status (link)

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