Sanex
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| Product type | Personal care |
|---|---|
| Owner | Colgate-Palmolive (2011–present) |
| Produced by | Colegate-Pamolive Europe |
| Country | Origin: Spain marketing and production: various. |
| Introduced | 1984 |
| Markets | Europe and international |
| Previous owners | Sara Lee Corporation (until 2009) Unilever (2009–2011) |
| Tagline | Keep Skin Healthy |
| Website | www.sanex.co.uk (United Kingdom)
www.sanex.fr (France) www.sanex.es (Spain) www.sanex.co.za (South Africa) |
Sanex is a brand of personal care products owned by Colgate-Palmolive. It is sold in multiple European countries (including the United Kingdom, Ireland, the Netherlands, Belgium, France, Spain, Portugal, Denmark, Norway, Greece, Poland and Croatia) and in South Africa.
History
The Sanex brand was introduced by Sara Lee Corporation in 1984 with the launch of Sanex Shower Gel,[1] a pioneer non-soap body cleanser.[2] It was first introduced in Spain and subsequently expanded into other European markets, becoming the company's best-selling household and body care brand.[3][4]
Unilever acquired Sanex in 2009 as part of its purchase of the personal care division of Sara Lee Corporation.[5] The European Commission required the brand's divestment on anti-trust grounds,[6][7] and in 2011 it was sold to Colgate-Palmolive for £580 million (approximately $940 million in US dollars). Its sales in 2010 were €187 million ($265 million).[8][9]
Products
Product lines include deodorant, shower gel, liquid hand soap and body, face and hand moisturisers.
Controversy
On August 19, 2025, a TV advert for Sanex shower gel which showed cracked black skin and smooth white skin was banned in the United Kingdom by the Advertising Standards Authority for reinforcing a racial stereotype.[10]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Celebrating 40 Years of Sanex: A Legacy of Healthy Skin". Colgate-Palmolive. November 2024. Retrieved 9 December 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Sanex: A Journey to the Heart of Skin Health". Startup Mag. South Africa. 18 March 2025.
- ^ Page Module:Citation/CS1/styles.css has no content.Masaaki (Mike) Kotabe; Kristiaan Helsen (1999). "Tilting Windmills: Sanex Tries to Conquer Europe". Global Marketing Management. New York: Wiley. pp. 625–33. ISBN 9780471353904.
- ^ Page Module:Citation/CS1/styles.css has no content.Oswald A. J. Mascarenhas (2011). Business Transformation Strategies: The Strategic Leader as Innovation Manager. New Delhi: SAGE/Response Business Books. p. 382. ISBN 9788132105015.
- ^ Page Module:Citation/CS1/styles.css has no content.Lily Vitorovich (28 September 2009). "Unilever, Sara Lee in Deal: Anglo-Dutch Giant to Buy Radox, Sanex and Other Brands". The Wall Street Journal.
- ^ Page Module:Citation/CS1/styles.css has no content.Irene van Staveren (2015). Economics After the Crisis: An Introduction to Economics from a Pluralist and Global Perspective. Abingdon / New York: Routledge. ISBN 9781315793962.
- ^ Page Module:Citation/CS1/styles.css has no content.Root Man (17 November 2010). "Sara Lee to Sell Body Care Business to Unilever". Consumer Goods Technology.
- ^ Page Module:Citation/CS1/styles.css has no content."Colgate to Buy Unilever's Sanex Unit for About $940 Million". Bloomberg. 24 March 2011. Retrieved 15 June 2016.
- ^ Page Module:Citation/CS1/styles.css has no content."Colgate buys Sanex from Unilever for $940 million". Reuters. 23 March 2011. Retrieved 15 April 2020.
- ^ Page Module:Citation/CS1/styles.css has no content."Sanex shower gel ad banned over racial stereotype". BBC News. 20 August 2025.
