Sbarro

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Sbarro, LLC
Company type
Private
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GenreItalian-American cuisine
Pizzeria
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HeadquartersColumbus, Ohio, U.S.
Number of locations
600+
Area served
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Key people
J. David Karam (CEO and President)
ProductsPizza, pasta, salads
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Number of employees
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Websitesbarro.com

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Sbarro, LLC (/səˈbɑːroʊ/ Script error: No such module "Respell".: stylized in all caps) is an American fast food restaurant that specializes in New York–style pizza sold by the slice and other Italian-American cuisine. In 2011, the company was ranked 15th in foreign sales among U.S.-based quick-serve and fast-casual companies by QSR Magazine.[1] In 2008, Sbarro was rated the No. 1 Quick Service Restaurant in the Italian segment by Entrepreneur magazine. However, diners and critics have criticized the quality of the food,[2][3][4] with some suggesting a link between food quality and the company's two bankruptcies.[5] Sbarro has over 600 locations in 28 countries.[6] Sbarro stores are located in shopping malls, department stores, airports, service areas, and college campuses, as well as in the Pentagon, American naval bases, and casinos.

History

20th century

Sbarro was founded in 1956 by Gennaro and Carmela Sbarro. The couple and their three sons, Joseph, Mario, and Anthony, immigrated to America from Naples, Italy. The same year, the Sbarro family opened their first salumeria (an Italian grocery store) at 1701 65th Street and 17th Avenue in Bensonhurst, Brooklyn, New York, which became popular for its fresh food and Italian fare.[citation needed] Its original location closed in 2004.

The success of the Sbarro Salumeria led to the opening of additional locations in the New York City metropolitan area. In 1970, Sbarro opened its first mall-based restaurant in Brooklyn's Kings Plaza Shopping Center. One of their busiest outlets was one of two which were both located in the World Trade Center, with the busiest in the mall underneath the complex, while the other was at the observation deck on the South Tower.[7] However, both outlets were destroyed during the September 11 attacks in 2001.

The first Sbarro in the Philippines was opened in 1990. As of 2023, the country had 56 stores.[8]

File:A Sbarro restaurant at Union Station in Washington, D.C.jpg
A Sbarro restaurant at Union Station in Washington, D.C.

21st century

In early 2007, Sbarro was acquired by MidOcean Partners, a private equity firm with offices in New York and London.[9]

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Distribution of Sbarro restaurants around the world Page Template:Legend/styles.css has no content.
  Countries with current Sbarro locations
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  Countries with former Sbarro locations

The company filed for Chapter 11 bankruptcy protection on April 4, 2011.[10][11] At the time it was ranked by Pizza Today as the country's fifth-largest pizza chain.[12] It was the third-largest pizza chain to declare bankruptcy in less than a year. Earlier, Round Table Pizza (ranked no. 10) and Uno Chicago Grill (ranked no. 11), through its parent Uno Restaurant Holdings, filed bankruptcy. Uno has since emerged.[12]

In November 2011, Sbarro was granted court approval to emerge from bankruptcy under a plan requiring restructuring and ceding ownership to lenders; 25 sites were closed.[13] In January 2012, James J. Greco was brought in as CEO of Sbarro to implement a turnaround plan as the company emerged from bankruptcy.[14] Sbarro rebranded, updating its pizza recipe, food offerings, and branding, and bringing fresh ingredients back to the forefront of the menu.[15][16]

File:Sbarro Restaurant in a Foodcourt..jpg
A Sbarro restaurant at a food court in Quezon City, Philippines

The first Sbarro in the Philippines was opened in 1990. As of 2023, the country had 56 stores.[17] On March 15, 2012, Sbarro announced a franchise agreement with Upper Crust Foods Pvt. Ltd. to open restaurants in the Indian state of Maharashtra. The franchise was to develop and operate the restaurants.[18] In July 2015, Sbarro announced that they planned to expand to 50 outlets in two years, from the 17 they had then.[19]

In March 2013, Sbarro announced that J. David Karam would be the next CEO of the company.[20] In March of the following year, the company again filed for Chapter 11 bankruptcy protection.[21]

Sbarro announced on June 3, 2014, that they had exited from bankruptcy protection on June 2 based on a reorganization plan as approved by the court on May 19. One hundred and eighty-two locations were closed and the company announced plans to move its headquarters from New York City to Columbus, Ohio.[22]

In January 2015, Sbarro's logo changed from a design resembling the Italian national flag, to an outline of a pizza slice in red and green, with the words "NYC.1956" to recollect the establishment's Brooklyn origins.[23]

In 2016, Sbarro had 318 locations in the U.S., less than half of 12 years earlier.[24] The decline of mall food courts and changing dietary choices among Americans are felt to be the major factors in Sbarro's regression.[25]

Entering the UK market

On November 5, 2020, Sbarro announced it had agreed a partnership with the EG Group, a UK-based retail group, to enter the UK market, with the first store opening in EG’s Armada location in Birmingham, West Midlands.[26][27][disputed – discuss] As of June 22, 2022, Sbarro has 15 stores in the UK, 7 of which are located within the North West of England. It plans to expand its locations throughout 2022.[28] Sbarro also have partnerships with Asda, and the sites from EG Group transferred to EG On The Move.[29][30]

Response to the 2022 Russian invasion of Ukraine

During the 2022 Russian invasion of Ukraine, Sbarro Pizza refused to join the international community's withdrawal from the Russian market. Research from Yale University that covered how companies were reacting to Russia's invasion identified Sbarro in the worst category of "Digging In", meaning "Defying Demands for Exit: companies defying demands for exit/reduction of activities". They received the lowest possible grade for continuing business as usual.[31]

Pizza Cucinova

In October 2013, Sbarro opened the first location of their fast-casual concept called Pizza Cucinova. The restaurants featured Neapolitan-style pizzas made to order with fresh, high-end ingredients and baked in woodstone ovens in under three minutes.[32] Pizza Cucinova had multiple locations in Ohio and Texas before closing in 2020 due to the COVID-19 pandemic.[33]

See also

References

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  1. ^ 2011 non-U.S. system wide sales Retrieved July 11. 2015
  2. ^ Page Module:Citation/CS1/styles.css has no content.Cole, Marine. "11 Worst Fast Food Restaurants in America". The Fiscal Times. Retrieved August 4, 2018.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Peters, Justin (May 4, 2011). "The state of Sbarro: America's least essential restaurant". Slate Magazine. Retrieved October 20, 2015.
  4. ^ Fast food chain consumerist.com/2014/07/02
  5. ^ Sbarro is in bankruptcy economix.blogs.nytimes.com/2014/03/13/
  6. ^ Page Module:Citation/CS1/styles.css has no content."About Sbarro - Get the Story Behind the Slice". Retrieved August 7, 2018.
  7. ^ Page Module:Citation/CS1/styles.css has no content.McDowell, Edwin (April 11, 1997). "At Trade Center Deck, Views Are Lofty, as Are the Prices". The New York Times. ISSN 0362-4331. Retrieved February 3, 2023.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro". sbarro.ph. Retrieved January 21, 2023.
  9. ^ Page Module:Citation/CS1/styles.css has no content."History". Sbarro, Inc. Archived from the original on August 10, 2007.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro Chapter 11 Petition" (PDF). PacerMonitor. Retrieved May 9, 2016.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Kary, Tiffany (April 4, 2011). "Sbarro, Mall Restaurant Chain, Seeks Bankruptcy Protection". Bloomberg. Retrieved April 11, 2011.
  12. ^ a b Page Module:Citation/CS1/styles.css has no content.Karp, Gregory (April 10, 2011). "Pizza restaurants feeling bite from consumer options". Los Angeles Times.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Stych, Ed (November 18, 2011), "Sbarro pizza gets court approval to exit bankruptcy", Minneapolis/St. Paul Business Journal, retrieved December 21, 2011
  14. ^ Page Module:Citation/CS1/styles.css has no content."James Greco, former Bruegger's CEO, joins Sbarro". www.fastcasual.com. January 31, 2012. Retrieved October 20, 2015.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro Restaurant Company Fights Back From Bankruptcy - QSR magazine". qsrmagazine.com. July 2012. Retrieved October 20, 2015.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Strom, Stephanie (October 9, 2012). "New Sbarro Pizza Recipe to Drive Chain's Turnaround Plans". The New York Times. Retrieved August 7, 2018.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro". sbarro.ph. Retrieved January 21, 2023.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Restaurant Review: Panki, Sbarro". March 23, 2012. Retrieved August 7, 2018.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Pizza Chain Sbarro to Raise Store Count to 50 in 2 Years - NDTV Food". Retrieved July 21, 2015.
  20. ^ Page Module:Citation/CS1/styles.css has no content.Eaton, Dan (May 3, 2013). "Wendy's experience helping guide new Sbarro CEO David Karam". Columbus Biz Insider.
  21. ^ Page Module:Citation/CS1/styles.css has no content.Stempel, Jonathan (March 10, 2014). "Pizza chain Sbarro files for bankruptcy protection". CNBC. Retrieved October 7, 2025.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro says it exited bankruptcy protection". Yahoo Finance. June 4, 2014. Archived from the original on March 5, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  23. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro joins fast-casual pizza race". nrn.com. Archived from the original on March 22, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  24. ^ Page Module:Citation/CS1/styles.css has no content.Dawson, Gloria (May 6, 2016). "Is There Life After the Mall for Sbarro?". Eater. Retrieved February 25, 2018.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Taylor, Kate. "DEATH OF THE FOOD COURT: Iconic mall chains like Cinnabon, Sbarro, and Panda Express are transforming to survive". Business Insider. Retrieved February 25, 2018.
  26. ^ Page Module:Citation/CS1/styles.css has no content."Sbarro enters UK market with EG Group partnership". Sbarro. Retrieved June 22, 2022.
  27. ^ Page Module:Citation/CS1/styles.css has no content."US pizzeria chain Sbarro enters the UK market". The Caterer. November 6, 2020. Retrieved June 22, 2022.
  28. ^ Page Module:Citation/CS1/styles.css has no content."Pizza chain Sbarro plans to open 100 restaurants in 2022". Verdict Food Service. March 25, 2022. Retrieved June 22, 2022.
  29. ^ Page Module:Citation/CS1/styles.css has no content.Morrison, Juliet (November 8, 2024). "EG On The Move motors ahead with 45th site opening". Forecourt Trader. Retrieved December 15, 2024.
  30. ^ Page Module:Citation/CS1/styles.css has no content."Current Vacancies". www.asdaexpressjobs.co.uk. Retrieved December 15, 2024.
  31. ^ Page Module:Citation/CS1/styles.css has no content."Almost 1,000 Companies Have Curtailed Operations in Russia—But Some Remain". Yale School of Management. Retrieved May 26, 2022.
  32. ^ Page Module:Citation/CS1/styles.css has no content."New fast-casual pizza concept coming to Kenwood: EXCLUSIVE". Cincinnati Business Courier. October 14, 2013. Retrieved October 20, 2015.
  33. ^ Page Module:Citation/CS1/styles.css has no content."This Small, Fast-Casual Pizza Chain Closed All of Its Locations". www.yahoo.com. October 16, 2020. Archived from the original on August 2, 2021. Retrieved August 2, 2021.

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