SkyMall

From Wikipedia, the free encyclopedia

Template:Short description Script error: No such module "Distinguish".

Page Module:Infobox/styles.css has no content.Page Template:Infobox company/styles.css has no content.

SkyMall
Company type
Subsidiary
ISINScript error: No such module "WikidataIB".
IndustryScript error: No such module "WikidataIB".
PredecessorScript error: No such module "WikidataIB".
IncorporatedScript error: No such module "WikidataIB".
FoundedScript error: No such module "WikidataIB".
FoundersScript error: No such module "WikidataIB".
DefunctScript error: No such module "WikidataIB".
SuccessorScript error: No such module "WikidataIB".
Headquarters
Edison, New Jersey
,
United States
RevenueScript error: No such module "WikidataIB".
Script error: No such module "WikidataIB".
Script error: No such module "WikidataIB".
Total assetsScript error: No such module "WikidataIB".
OwnerC+A Global
Number of employees
Script error: No such module "WikidataIB".
Websitewww.skymall.com

Script error: No such module "Check for conflicting parameters".Script error: No such module "Check for deprecated parameters".

SkyMall is a specialty publishing firm headquartered in Ridgefield Park, New Jersey,[1] best known for publishing a self-titled in-flight publication, SkyMall, that at one time had an annual distribution of approximately 20 million copies in airplane seat pockets. At the height of circulation, it reached 88% of US airline passengers. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalogue and website, skymall.com.

In January 2015, the company filed for Chapter 11 bankruptcy protection.[2] In April 2015, it was purchased in bankruptcy court by C&A Marketing.[3]

History

SkyMall, Inc., was founded in 1990 by Bob Worsley[4]. Originally, it intended to "get customers to order within 20 minutes of landing and have the goods waiting for them on arrival", before it switched to home delivery.[2] Same-day delivery required SkyMall to operate its own warehouses near selected airports.[5]

Shortly after launching, the company purchased contracts from another company that allowed it to offer catalog merchandise to travelers flying U.S. air carriers. This move, which did not receive the support of all of the founders, required a significant shift in SkyMall's focus and operations, ultimately forcing the company to abandon same-day delivery and nearly bankrupting it.[6] The company now offers goods from other companies' catalogs for drop-ship to the customer via third-party transport firms.[citation needed]

The company drastically changed its business model around 1993. Instead of stocking the merchandise itself near airports, SkyMall began leasing sections of the magazines to various distributors which customers would then order from directly.[7] Smithsonian magazine has credited this decision with saving the company.

Since 1999, SkyMall ownership has "bounced around among several private-equity companies",[2] including by Najafi Companies, the largest private equity firm in Arizona in 2012.[5] In 2009 SkyMall's website "generated approximately $80.5 million in revenue", making it the 185th largest e-commerce website by revenue.[5]

On May 17, 2013, SkyMall merged with Xhibit Corp, described as a new "marketing software and digital advertising company that trades on an 'over-the-counter' exchange where equity shares of small companies can be bought and sold".[5] In less than two years, SkyMall, LLC, and several affiliated companies, including its parent company Xhibit Corp., voluntarily filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the District of Arizona on January 22, 2015.[8]

On April 1, 2015, SkyMall was purchased out of bankruptcy court by C&A Marketing for $1.9 million; the new owners plan to re-launch the catalog with a new product selection that will partially downplay the brand's association with novelty items in favor of "more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall."[9][10]

Products

Although SkyMall started as a conventional retailer, it was quickly realized that consumers weren't as likely to buy them as they were to buy "unconventional items".[7] One of the top-selling items upon the company filing for bankruptcy, for instance, was a Yeti statue.[7] The Washington Post described the catalog's offerings as "whimsical".[11]

Departments

Page Template:Div col/styles.css has no content.

  • Apparel & Accessories
  • Automotive & Hardware
  • Computers
  • Electronics
  • Health & Wellness
  • Home Living
  • Office
  • Outdoor Living
  • Pets
  • Seasonal
  • Sporting Goods
  • Toys, Hobbies & Collectibles
  • Travel

Participating stores

Page Template:Div col/styles.css has no content.

Airlines with SkyMall on flights

References

  1. ^ Page Module:Citation/CS1/styles.css has no content."Contact Us". SkyMall. Archived from the original on December 6, 2010. Retrieved January 19, 2010.
  2. ^ a b c Page Module:Citation/CS1/styles.css has no content.Kim Bhasin (January 23, 2015). "SkyMall Is Earthbound, but Its Legacy of Nutty Gifts Lives On". Bloomberg Businessweek. Archived from the original on January 24, 2015.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Lynn, Kathleen (April 2, 2015). "C&A; Marketing of Ridgefield Park buys SkyMall brand". NorthJersey.com. Archived from the original on 2015-07-08. Retrieved 2019-09-14.
  4. ^ Page Module:Citation/CS1/styles.css has no content."About SkyMall". SkyMall. Archived from the original on 2007-07-20.
  5. ^ a b c d Page Module:Citation/CS1/styles.css has no content.Dhar, Rohin (June 12, 2013). "SkyMall: The Strange Story of America's Most Delightfully Weird Catalogue". The Atlantic.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Opinion: What really killed SkyMall". Los Angeles Times. 2015-01-28. Retrieved 2020-04-08.
  7. ^ a b c Page Module:Citation/CS1/styles.css has no content.Lovejoy, Bess. "How SkyMall Captured a Moment of Technological and American History". Smithsonian Magazine. Retrieved 19 March 2016.
  8. ^ Page Module:Citation/CS1/styles.css has no content."SkyMall Orders Up a Bankruptcy Filing". Commercial Bankruptcy Investor. Archived from the original on January 23, 2015. Retrieved January 23, 2015.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Company buys SkyMall for $1.9 million, will make "dramatic changes"". Ars Technica. 2015-05-30. Retrieved 31 May 2015.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Still Need A Lawn Yeti? Good News — SkyMall May Be Cleared For Relaunch". NPR. April 1, 2015. Retrieved April 20, 2015.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Ferdman, Roberto A. (23 January 2015). "SkyMall, the wacky in-flight catalogue, is filing for bankruptcy. How did it last this long?". Washington Post. Retrieved 11 April 2019.
  12. ^ a b Page Module:Citation/CS1/styles.css has no content."Airlines Pull SkyMall from Planes". The Hollywood Reporter. 23 January 2015.
Retrieved from "https://cosmopedia.co/index.php?title=SkyMall&oldid=1677869"