Sticky content
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In web publishing, sticky content is website content with the purpose of holding users' attention, so encouraging them to return to that particular website or to spend longer periods of time on the site.[1] Webmasters use this method to build up a community of returning visitors to a website.
Examples are chat rooms, online forums, webmail, Internet games, weather, news and horoscopes.
See also
References
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- ^ Kominers, Scott Duke. "Sticky content and the structure of the commercial web." In 2009 Workshop on the Economics of Networks. 2009.
