Telarus

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Telarus, LLC.
Company type
Private
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Headquarters
Sandy, Utah
,
United States
Key people
Adam V. Edwards
(co-Founder, CEO)
Patrick K. Oborn
(co-Founder)
Richard A. Murray
(co-Owner, COO)
Dan Pirigyi
(SVP of Strategic Partnerships)
ProductsNetwork, cloud, unified communications, cybersecurity, contact center services, GeoQuote telecommunications service analysis software
ServicesTechnology Solutions Brokerage of commercial telecom and cloud-based products
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Websitewww.telarus.com

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Telarus is an American-based privately held technology services distributor that holds contracts with commercial network, cloud, CX, and cybersecurity providers with its operations in Australia, Canada, the United Kingdom, and the United States. [1]

History

Telarus was founded in June 2002[2] in Huntington Beach, California by Adam Edwards and Patrick Oborn. The focus of the company was to offer improved service to commercial telecommunications clients.

Operating originally as a telecommunications broker, Telarus generated leads using web and search engine marketing. They followed up on each lead, contacted the T1 carrier for pricing, and compiled each quote by hand.[3]

In 2003, Oborn designed the initial concept for what was to be called GeoQuote,[4] described as a software that allows a user to access multiple carrier price options with a single search. Oborn partnered with Aaron Lieberman to write the code that could compute pricing based upon loop distance (the distance from the customer's central office to the carrier point of presence) or through direct access to a carrier pricing Application Programming Interface (API).[5]

The prototype of GeoQuote was completed in August 2003.[6] The software was embedded in Telarus' research tool, named ShopforT1.com.[7]

On September 30, 2004, Telarus filed a non-provisional patent application, which was accepted by the United States Patent and Trademark Office on February 24, 2009. GeoQuote is now protected by US Patent Number(s) 7,496,184[8] and 7,916,844. [9]

In 2008, the company announced that it was adding the world's first fiber route mapping capabilities to GeoQuote.[10]

In May 2022, Telarus launched SolutionVue, a software that offers detailed consulting advice through a series of discovery questions.[11]

In April 2025, Telarus launched HUB, an all‑in‑one business management platform for technology advisors replacing the old Agent Back Office (ABO). Built on the SalesForce.com platform, Telarus Hub was designed as a central portal where advisors run their entire Telarus-facing business: managing pipeline, quotes, orders, commissions, training, and supplier engagement in one place.[12]

Acquisitions

In 2015, Telarus acquired the VXSuite assets of LVM, Inc., and begun offering free monitoring on all carrier circuits sold through their supplier agreements. Telarus also incorporated several members of the VXSuite management team into its own.[13]

In 2017, Telarus acquired rival TSD, CarrierSales, in an all-stock transaction. The deal increased both the staff and revenue of Telarus by 50%, making it the largest privately held Technology Solutions Brokerage in the United States.[14] Richard Murray, president of CarrierSales, was appointed COO of the combined Telarus.[15]

On June 21, 2022, Telarus announced the acquisition of Telecom Consulting Group (TCG), a rival TSD headquartered in Ft Lauderdale, Florida. The deal brought 85 new employees to Telarus, raising the total number of staff to 400, making Telarus the largest TSB both by employee size and new sales revenue. Dan Pirigyi, former president of TCG, was appointed as SVP of Strategic Partnerships of Telarus upon completion of the transaction.[16]

On September 14, 2022, Telarus announced the acquisition of Teladvocate, a regional TSD headquartered in Tampa, FL.[17]

On November 16, 2023, Telarus announced the acquisition of Americomm, a regional TSD headquartered in Nashville, TN.[18]

Value Added Services

Customer Success Management - In 2014 Telarus launched its Customer Base Management program. Under the partner's brand, Telarus staff communicate directly with customers to help them resolve billing issues, make changes to their account, and to place orders for new services.[19]

Sales Engineering - In 2018 Telarus began hiring technicians known as 'Sales Engineers' to provide technical guidance, design, and vendor selection advice. Josh Lupresto was named SVP of Sales Engineering in 2018, and leads the team of Solution Architects, Sales Engineering, and Inside Engineers.[20]

Financial Services - In 2019 Telarus launched the Telarus Capital Program, a financial services offering in which sales partners can borrow money or sell their recurring revenue to Telarus in exchange for a lump sum. The loan program is called "AnticiPAY" and the program in which agents sell a slice of their commissions to Telarus is called "FlexPAY".[21]

Project Management - In 2020 Telarus launched its Project Management-as-a-Service program. By assuming central control of complex service delivery, the Telarus team hopes to ensure timely and correct installation of technology infrastructure services purchased through its contracts.[22]

Outside Investment

Columbia Capital - On December 1, 2020, Telarus announced that it had partnered with Columbia Capital, a private equity firm specializing in internet infrastructure, enterprise IT, and mobility solution investments. The deal gives Columbia Capital a minority stake in the company and represents the first time the three main owners (Edwards, Oborn, and Murray) have sold stock to an outside firm. The company plans to use their new access to capital to grow both organically and inorganically.[23]

International expansion

Australia - In August 2018 Telarus launched its brand in Australia under the name "Tradewinds Technology Brokerage".[24]

Canada - In July 2019 Telarus announced it had expanded into Canada.[25]

Europe - In October 2019, Telarus expanded into the U.K.[26]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Customer-centricity and selective capillarity: A multichannel strategy for telecom operators". Strategyand.pwc.com. 28 March 2013. Retrieved 25 July 2014.
  2. ^ Page Module:Citation/CS1/styles.css has no content.Bullock, Jeffery W. "Delaware Division of Corporations Database". Corporations Database. Delaware Secretary of State. Archived from the original on 6 January 2010. Retrieved 12 June 2002.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Peterson, Chris (15 July 2010). "Innovation Calling". Management Today. Retrieved 15 July 2010.
  4. ^ Page Module:Citation/CS1/styles.css has no content.Sievers, Cara (27 August 2009). "Telarus Discusses Implications of GeoQuote Patent". Channel Partners. Retrieved 27 August 2009.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Oborn, Patrick. "Telarus Releases the First Real Time Carrier Quote Tool". Press Release. Telarus, Inc. Retrieved 30 April 2003.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Berge, Kaprelian (3 June 2010). "Telarus receives patent on GeoQuote". Channel Vision Magazine. Retrieved 3 June 2010.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Oborn, Patrick. "ShopforT1.com Completes Patent Application of GeoQuote". Telecom News Updates. Retrieved 10 November 2003.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Tieu, Binh K. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 24 February 2009.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Lieberman, Aaron Jay. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Archived from the original on 1 December 2017. Retrieved 30 March 2011.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Buckley, Sean (27 May 2008). "Telarus builds first multi-carrier fiber route mapping tool". Fierce Telecom. Retrieved 27 May 2008.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Anderson, James (17 May 2023). "Telarus Assessment Platform Update Aims to Give Sales Engineers More Time". Channel Futures. Retrieved 19 March 2026.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Baldino, Gerald (2 April 2025). "Telarus Unveils Groundbreaking Business Management Portal". Channel Vision Magazine. Retrieved 2 April 2025.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Anderson, Steve (17 September 2015). "Telarus to Acquire LVM Assets, Including VXSuite Diagnostic Tool". Technology Marketing Corporation. Retrieved 30 September 2015.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Narcisi, Gina (17 October 2017). "Consolidation Strikes Again As Telarus Acquires CarrierSales To Boost Cloud, Mobility Sales". No. October 2017. CRN. Retrieved 17 October 2017.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Anderson, James (2017-10-30). "Major Master M&A: Telarus Acquiring CarrierSales". Channel Partners Online. Virgo Publishing. Retrieved 30 October 2017.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Anderson, James (2022-06-22). "Consolidation Continues: Telarus Buys TCG in Major Distribution Team-Up". Channel Futures. Informa Tech. Retrieved 22 June 2022.
  17. ^ Page Module:Citation/CS1/styles.css has no content.Anderson, James (14 September 2022). "Telarus, 'Largest in the Channel,' Acquires TelAdvocate". Channel Futures. Retrieved 19 March 2026.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Galbraith, Craig (2023-11-16). "Telarus Acquires Regional TSD Americomm". Channel Futures. Informa Tech. Retrieved 16 November 2023.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Kapos, Trish. "Telarus Creates Engineering and Base Management Departments, Adds Three New VPs to Leadership Team". Telecom Channel Updates. Retrieved 9 September 2014.
  20. ^ Page Module:Citation/CS1/styles.css has no content.Goines, Sean (2018-11-06). "Telarus Hires Josh Haselhorst as Advanced Networking Sales Engineer". Telarus Press Release. Telarus Marketing. Retrieved 6 November 2018.
  21. ^ Page Module:Citation/CS1/styles.css has no content.Goines, Sean (2019-04-10). "Telarus Unveils AnticiPAY". Telarus Press Release. Telarus Marketing Department. Retrieved 10 April 2019.
  22. ^ Page Module:Citation/CS1/styles.css has no content.Goines, Sean (2020-04-10). "Telarus Project Management - Simplifying Complex Processes". Telarus Press Release. Telarus Marketing Department. Retrieved 10 April 2020.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Gately, Edward (2020-12-01). "Telarus Takes First Investment Money to Fuel Growth". Channel Partners Online. Retrieved 2020-12-02.
  24. ^ Page Module:Citation/CS1/styles.css has no content.Gately, Edward (2018-08-22). "Telarus Debuts New Brand Down Under". Channel Partners Online. Virgo Publishing. Retrieved 22 August 2018.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Anderson, James (2019-07-02). "Telarus Moves Into Canada". Channel Partners Online. Virgo Publishing. Retrieved 2 July 2019.
  26. ^ Page Module:Citation/CS1/styles.css has no content.Goines, Sean (2018-11-12). "TELARUS HEADS TO THE U.K. – HIRES GREG MCVEY TO LEAD BUSINESS DEVELOPMENT EFFORTS IN GREAT BRITAIN". Telarus Corporate News. Telarus Publishing. Retrieved 12 November 2019.
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