WBFA

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WBFA
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Broadcast area
Columbus, Georgia
Phenix City, Alabama
[[Frequency|FrequencTemplate:Pluralize from text]]98.3 MHz
Branding98.3 The Beat
Programming
FormatMainstream Urban
AffiliationsWestwood One, Premiere Radio Networks
Ownership
OwnerPage Template:Plainlist/styles.css has no content.
  • J. Christopher Martin Program Director Angela AP Peterson
  • (RCG Media, LLC)
History
First air date
2004
Former call signs
WAGH (1987–2007)[1]
Call sign meaning
The Beat
Technical information[2]
Licensing authority
FCC
43093
ClassA
ERP6,000 watts
HAAT100.0 meters
Transmitter coordinates
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Links
Public license information
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WebcastListen Live
Website983thebeat.com/

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WBFA (98.3 FM, "98.3 The Beat") is a radio station broadcasting an mainstream urban format.[3] Licensed to Fort Mitchell, Alabama, the station is owned by J. Christopher Martin, through licensee RCG Media, LLC,[4] and features programming from Westwood One and Premiere Radio Networks.[5] Its studios are in Columbus, the second largest city in Georgia. The station is east of downtown, and its transmitter is outside Fort Mitchell, Alabama.

Programming

WBFA changed from Contemporary Hit Radio to Urban Contemporary music on September 9, 2004, and has been in its current format since that change. Current personalities and programming includes the Morning Hustle morning show, A.P. "The Mid-Day Diva", Jay King' on afternoon drive, plus DJ Cashflow. Angela AP Peterson has been program director and music director since 2017.

History

In September 2004, WAGH, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to a mainstream urban format branded as "The Beat".[6] In September 2007, this format, branding, and the WBFA call letters were swapped with sister station WAGH.

The station was assigned the WBFA call letters by the Federal Communications Commission on September 4, 2007.[1]

In July 1998, adult contemporary music formatted WAGH ("Magic 98") was purchased by M&M Partners Inc. for a reported $2 million to become the fifth station in that ownership group's Columbus cluster.[7]

WBFA, along with sister station WSHE, officially joined the Aloha Station Trust on August 4, 2008.[8]

On November 24, 2017, after being in the Aloha Trust for 8 years, WBFA was bought by RCG Media for $1.1 million.[9] The sale was consummated on January 24, 2018.

References

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  1. ^ a b Page Module:Citation/CS1/styles.css has no content."Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WBFA". Licensing and Management System. Federal Communications Commission.
  3. ^ Page Module:Citation/CS1/styles.css has no content."WBFA Facility Record". United States Federal Communications Commission, audio division.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Aloha Station Trust" (PDF). Radio & Records.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Station Information Profile". Arbitron.
  6. ^ Page Module:Citation/CS1/styles.css has no content."B101 changes 'The Beat', station switched to urban format". Columbus Ledger-Enquirer. September 9, 2004. p. L1.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Georgia Radio Purchase Establishes Dominant Player". Columbus Ledger-Enquirer. July 2, 1997.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Aloha Station Trust" (PDF). Radio & Records.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Station Sales Week Of 11/24: iHeart Says Aloha To WBFA Columbus GA". RadioInsight.

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