WBVR-FM

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WBVR-FM
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Broadcast area
Bowling Green metropolitan area
[[Frequency|FrequencTemplate:Pluralize from text]]106.3 MHz (HD Radio)
BrandingBeaver 106.3
Programming
FormatCountry
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Ownership
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WBVR, WOVO, WPTQ, WUHU, WWKU, WKLX
History
First air date
September 19, 1994; 31 years ago (1994-09-19)
Former call signs
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  • WLMK (1991–1993)
  • WXPC (1993–1998)
  • WHHT (1998–2012)
  • WOVO (2012–2025)
Former frequencies
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  • 106.7 MHz (1994–2008)
  • 106.5 MHz (2008–2012)
Call sign meaning
"Beaver"
Technical information[1]
Licensing authority
FCC
48702
ClassC2
ERP50,000 watts
HAAT123 meters (404 ft)
Transmitter coordinates
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Links
Public license information
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WebcastListen Live
Websitebeaverfm.com

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WBVR-FM (106.3 MHz) is a country music–formatted radio station licensed to Horse Cave, Kentucky, United States, and serving the Bowling Green metropolitan area. The station is currently owned by Seven Mountains Media.

The station's studios, shared with Brownsville–licensed WKLX and Glasgow–licensed WPTQ (also owned by Seven Mountains Media), are located on Scottsville Road (U.S. 231) on the south side of Bowling Green. WBVR's transmitter is located on Pine Knob along U.S. Route 68 (US 68) near Smiths Grove, Kentucky, sharing tower space with NBC/CBS/MeTV dual affiliate WNKY (channel 40) and Ion Television affiliate WNKY-LD (channel 35).

History

The early years

The station's construction permit, for 106.7 MHz in Horse Cave, was issued under the callsign WLMK in 1991. The callsign was changed to WXPC in 1993; it first signed on the air on September 19, 1994.[2] It began broadcasting as an oldies–formatted station.[3]

Sale to Commonwealth Broadcasting and first changeover to AC

In 1997, the station, along with WHHT, WOVO, WCDS, and four other stations in Kentucky, were acquired by a new business venture named Commonwealth Broadcasting Corporation, formed by Steve Newberry and former Kentucky governor Brereton C. Jones.[4] On October 23, 1998, the station took on the WHHT call sign[5] and adult contemporary format from 103.7 MHz, which became classic rock station WPTQ.[a]

2000s

Until 2005, WHHT broadcast a variety hits format as Sam FM, airing the syndicated network S.A.M.: Simply About Music from Westwood One. In November 2005, the Sam FM format moved to Brownsville-licensed WKLX (100.7 FM).[6] For the next six years, WHHT broadcast a hot adult contemporary format under the branding Star FM. In 2008, upgrades at Cumulus Media–owned WNFN (106.7 FM, licensed to Millersville, Tennessee) in the Nashville metropolitan area resulted in WHHT shifting to 106.5 MHz.[7] A format switch to country music occurred sometime in 2010.

Three-way frequency swap

File:106.3-WOVO.jpg
Logo as WOVO

In October 2012, Commonwealth Broadcasting instituted a major three-way frequency and FCC license change. WHHT upgraded its signal in a move to 106.3 MHz, which would be traded to WOVO, which moved its adult contemporary format from 105.3 FM. WHHT's country music format was relocated to the 103.7 FM frequency, which that station previously broadcast on from 1991 through 1998; WPTQ and its classic rock programming would replace WOVO on 105.3.[8]

Sale to Seven Mountains Media

In October 2024, Commonwealth Broadcasting and Seven Mountains Media agreed to a station swap of several stations in Bowling Green, and Glasgow, Kentucky.[9]

Stunting, "Wheel of Formats," and Beaver branding

On November 18, 2024, WOVO dropped its hot adult contemporary format and began stunting with Christmas music, branded as "North Pole Radio".[10] On December 27, the stunt was changed to a "Wheel of Formats", with sweepers redirecting listeners to WUHU; it also ran promos for the move of the "Beaver" country music programming of WBVR-FM from 96.7 to 106.3, and the forthcoming launch of Seven Mountain's "Bigfoot Legends" classic country format on 96.7. On January 10, 2025, 106.3 became WBVR-FM, and began simulcasting on WBVR (1490 AM and 94.5 FM), replacing oldies station WBGN; the WOVO call sign moved to 96.7.[11]

Programming

HD Radio

The station's HD radio signal is multiplexed in this manner.

Freqnency
(MHz-subchannel) 		Callsign Programming
106.3FM
106.3-1 HD 		WBVR-FM
WBVR-HD1 		Simulcast of the traditional FM signal
"Beaver 106.3" / Country
106.3-2 HD WBVR-HD2 W240CP / "95.9 The Vibe"
Classic hip hop
106.3-3 HD WBVR-HD3 W248CF / "Classical 97.5"
Classical

Notes

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  1. ^ The 103.7 facility, as WHHT, had itself operated on 106.7 from 1988 to 1991.[3]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WBVR-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ 2010 Broadcasting Yearbook, page D-241
  3. ^ a b Page Module:Citation/CS1/styles.css has no content.Nash, Francis M. (1995). Towers Over Kentucky: A History of Radio and TV in the Bluegrass State (PDF). HOST Communications. p. 148. ISBN 9781879688933 – via World Radio History.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Former governor buys radio stations". Park City Daily News. January 19, 1997. p. 11A. Retrieved June 9, 2024 – via Google Books.
  5. ^ Page Module:Citation/CS1/styles.css has no content."WHHT Call Sign History". United States Federal Communications Commission, audio division.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Sam Moves in Bowling Green, KY". All Access. November 14, 2005. Retrieved March 11, 2023.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Nashville's Fan Upgrades Signal". All Access. May 8, 2008. Retrieved March 11, 2023.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Stations On The Move In Glasgow, KY". RadioInsight. October 22, 2012. Retrieved June 8, 2024.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Venta, Lance (October 4, 2024). "Commonwealth Broadcasting And Seven Mountains Media To Swap Kentucky Stations". RadioInsight. Retrieved January 11, 2025.
  10. ^ Santa Arrives in Southern Kentucky Radioinsight - November 19, 2024
  11. ^ Page Module:Citation/CS1/styles.css has no content.Venta, Lance (January 10, 2025). "Seven Mountains Completes Bowling Green Format Shuffle". RadioInsight. Retrieved January 11, 2025.

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