WCMG
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Broadcast area | Florence, South Carolina |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 94.3 MHz |
| Branding | Magic 94.3 |
| Programming | |
| Format | Urban adult contemporary |
| Ownership | |
| Owner | Page Template:Plainlist/styles.css has no content.
|
| WBZF, WMXT, WQPD, WWFN-FM, WYNN, WYNN-FM | |
| History | |
Former call signs | WWPD (1988–1993) WLXP (1993–1994) |
| Technical information[1] | |
Licensing authority | FCC |
| 72929 | |
| Class | C3 |
| ERP | 10,500 watts |
| HAAT | 153 meters (502 ft) |
Transmitter coordinates | Lua error: callParserFunction: function "#coordinates" was not found. |
| Links | |
Public license information | Template:FCC Licensing and Management System facility |
| Webcast | Listen Live |
| Website | magic943fm.com |
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WCMG (94.3 FM) is a radio station broadcasting an urban adult contemporary format. Licensed to Latta, South Carolina, United States, the station is owned by Cumulus Media.[2]
History
WCMG went on the air as WATP-FM, the sister station to now-defunct WATP (1430 AM). Both stations were licensed to Marion, South Carolina. WATP (AM) played country music, while WATP-FM played beautiful music.[3] As WKXS Kiss 94, the FM station played country music[4] before a switch to CHR/Urban Contemporary (also known as "CHUrban", a forerunner to the rhythmic contemporary format) in February 1988 under their new call letters WWPD (Power 94); the AM took over the WKXS letters and played oldies[5] until having its license cancelled in 1997.
As WLXP, the station aired Christian country.[6]
Later, WCMG was "Magic 94.3", playing urban adult contemporary music and featuring programming from ABC Radio.
On August 16, 2010, WCMG changed their format to active rock, branded as "94.3 The Dam".
On March 6, 2014, WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3". The station changed at 9:43 a.m., after promoting for a few hours that "The MAGIC is coming back to the Pee Dee", and stunting with songs with the word "magic" in their names (culminating with "Black Magic Woman" by Santana). The first song on the revived "Magic" was "Happy" by Pharrell Williams.[7]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WCMG". Licensing and Management System. Federal Communications Commission.
- ^ Page Module:Citation/CS1/styles.css has no content."WCMG Facility Record". United States Federal Communications Commission, audio division.
- ^ Broadcasting Yearbook, 1982.
- ^ Broadcasting and Cablecasting Yearbook, 1986.
- ^ Broadcasting/Cable Yearbook, 1989.
- ^ Broadcasting & Cable Yearbook, 1994.
- ^ WCMG regains its Magic
External links
- Template:FCC Licensing and Management System facility
- WCMG in Nielsen Audio's FM station database
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