WIFC

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WIFC
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Broadcast area
Wausau-Stevens Point
[[Frequency|FrequencTemplate:Pluralize from text]]95.5 MHz
Branding95-5 WIFC
Programming
LanguageTemplate:Pluralize from textEnglish
FormatContemporary hit radio
AffiliationsCompass Media Networks
WAOW (weather reports)
Ownership
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History
First air date
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Former call signs
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  • WLIN-FM (1948–1962)
  • WSAU-FM (1962–1969)
Call sign meaning
Wisconsin Forward Communications[1]
Technical information[2]
Licensing authority
FCC
74102
ClassC
ERP98,600 watts
HAAT329 meters (1,079 ft)
Links
Public license information
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WebcastListen Live
Websitewww.wifc.com

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WIFC (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area.

Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.

History

WIFC began broadcasting August 29, 1948 as WILN-FM, and was one of the first FM stations in Wisconsin to broadcast in stereo in the early 1960s. The station changed its call letters to WSAU-FM on March 30, 1962.[3] It later changed its call letters again to the current WIFC on August 4, 1969.[4] It and sister station WSAU were originally owned by The Milwaukee Journal.[5]

References

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  1. ^ Wisconsin Broadcasting dot com
  2. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WIFC". Licensing and Management System. Federal Communications Commission.
  3. ^ Page Module:Citation/CS1/styles.css has no content."WLIN-FM Radio Changes to WSAU-FM". Wausau Daily Record-Herald. Wausau, Wisconsin. March 30, 1962. p. 18. Retrieved November 30, 2025 – via Newspapers.com.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Call Letters Are Changed". Wausau Daily Record-Herald. Wausau, Wisconsin. August 1, 1969. p. 19. Retrieved November 30, 2025 – via Newspapers.com.
  5. ^ Page Module:Citation/CS1/styles.css has no content."WSAU-FM Wausau Starts Service on Channel 238" (PDF). Broadcasting. September 13, 1948. Retrieved January 7, 2015.

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