WLBG

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WLBG
Currently silent
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Broadcast area
Laurens County, South Carolina
[[Frequency|FrequencTemplate:Pluralize from text]]860 kHz
BrandingReal Radio 860 WLBG
Programming
FormatVariety
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Ownership
OwnerPage Template:Plainlist/styles.css has no content.
  • Emil Finley
  • (Southeastern Broadcast Associates, Inc.)
History
First air date
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Technical information[1]
Licensing authority
FCC
61224
ClassD
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  • 1,000 watts day
  • 12 watts night
Transmitter coordinates
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[[Broadcast relay station|TranslatorTemplate:Pluralize from text]]Template:Radio Relay
Links
Public license information
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WebcastListen live
Websitewlbg.com

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WLBG (860 AM) is a silent radio station licensed to Laurens, South Carolina, serving Laurens County, South Carolina. The station is owned by Emil Finley's Southeastern Broadcast Associates, Inc., and is licensed by the Federal Communications Commission (FCC) to operate with 1 kW daytime and 12 watts at night. Its programming was also heard on FM translator W281BX (104.1). It went on the air in 1948, and suspended operations in 2025.

History

WLBG, Inc., applied to build a new radio station on 820 kHz in Laurens in 1946;[2] after amending the application to specify operation on 860 kHz,[3] the construction permit was granted on March 20, 1947.[4] WLBG went on the air at 6:15 AM on March 28, 1948; its first scheduled program was the Cavalry Baptist Church's sunrise Easter services.[5]

Shortly after going on the air, James C. Todd, who was the station's general manager[5] and already had a 5.9-percent stake in WLBG, bought full control for $8,000 from its other principals: L. C. Barksdale; Robert L. Easley; Kenneth Baker; W. C. Barksdale; E. D. Eeasterby; H. B. Gray; L. G. Galle; C. P. Roper; and R. H. Roper.[6] Todd sold an interest in WLBG to his brother, John Wells Todd, in early 1949[7] for $14,500;[8] they would each own 50 percent of the station after Kittie R. Todd relinquished her 1.67-percent stake later that year.[9] John Wells Todd's stake was transferred to J. W. Todd III and Richard Todd following his death in 1950.[10]

Scotland Broadcasting Company, owner of WEWO and WEWO-FM in Laurinburg, North Carolina, bought WLBG for $21,393 in 1955; principals included Edwin Pate; Wade S. Dunbar; J. R. Dalrymple; and six others.[11] Later that year, the station was transferred to Laurens-Clinton Broadcasting Company; Scotland retained 73 percent of the new company, with 25 percent being held by C. W. Hogan, a salesman for WBTW in Florence.[12]

Charles W. Dowdy, a former owner of stations in Georgia and Florida, bought WLBG for $63,000 from J. R. Dalrymple Jr. and C. W. Hogan in 1957.[13] The following year, Hogan—who had remained the station's general manager—reacquired WLBG in a $65,000 deal.[14] In November 1960, an FM sister station, WLBG-FM 100.5, was added;[15] this station was sold to Towers South Inc. in 1977,[16] eventually moving to the Greenville market[17] as WSSL-FM. By then, C.M. McCuen had a 25-percent stake in the WLBG stations;[16] a small interest was also held by C. W. Hogan's wife, Esther F.[18]

Laurens-Clinton Broadcasting sold WLBG to Craig S. and Mary V. Turner's CraCom Inc. for $250,000 in 1981; Craig S. Turner was the chief engineer for WEAC and WAGI in Gaffney.[18] The sale's completion that July ended C. W. Hogan's 26-year operation of the station.[19] Two years later, CraCom sold WLBG to Emil J. and Mary Lou A. Finley's Southeastern Broadcast Associates for nearly $279,000; Emil Finley had been the general manager for WMYN in Mayodan, North Carolina.[20] By this point, WLBG was losing money, having struggled since the sale of WLBG-FM; under the Finleys, the station's listenership and advertising base improved.[17]

On March 21, 2025, WLBG announced that it would close on March 31; it had been for sale for 8 years, but found it could not compete with social media. The station's licenses will be retained while Emil Finley continues to seek a buyer.[17]

Programming

Prior to going silent, WLBG carried a variety of programming, notably Glenn Beck, Coast to Coast AM, and Fox Sports Radio. The station also produced its own news/talk programming, as well as a few urban contemporary shows.

Translator

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References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WLBG". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."FCC Actions". Broadcasting–Telecasting. February 4, 1946. p. 80.
  3. ^ Page Module:Citation/CS1/styles.css has no content."FCC Actions". Broadcasting–Telecasting. August 5, 1946. p. 79.
  4. ^ Page Module:Citation/CS1/styles.css has no content."FCC Actions". Broadcasting–Telecasting. March 24, 1947. p. 69.
  5. ^ a b Page Module:Citation/CS1/styles.css has no content."Station WLBG Goes On Air at Laurens". Spartanburg Herald-Journal. March 28, 1948. p. D6. Retrieved March 23, 2025.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Station Transfers Get FCC Approval". Broadcasting–Telecasting. July 26, 1948. p. 66.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Transfer Bids: Seven AM, Two FM Asked". Broadcasting–Telecasting. January 3, 1949. p. 42.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Actions of the FCC". Broadcasting–Telecasting. March 21, 1949. p. 79.
  9. ^ Page Module:Citation/CS1/styles.css has no content."FCC Roundup". Broadcasting–Telecasting. September 5, 1949. p. 88.
  10. ^ Page Module:Citation/CS1/styles.css has no content."FCC Actions". Broadcasting–Telecasting. October 16, 1950. p. 46.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Ownership Changes". Broadcasting–Telecasting. March 14, 1955. p. 114.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Ownership Changes". Broadcasting–Telecasting. December 19, 1955. p. 111.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Dowdy Pays $63,000 for WLBG". Broadcasting–Telecasting. September 2, 1957. p. 75.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Two Ams Sold: $115,000". Broadcasting. May 12, 1958. p. 9.
  15. ^ Page Module:Citation/CS1/styles.css has no content.1961–62 Broadcasting Yearbook. 1961. p. B-152.
  16. ^ a b Page Module:Citation/CS1/styles.css has no content."Changing Hands". Broadcasting. May 2, 1977. pp. 40–41.
  17. ^ a b c Page Module:Citation/CS1/styles.css has no content.Dunlap, Billy (March 22, 2025). "WLBG to sign off for the final time on March 31". GoLaurens.Com. Retrieved March 23, 2025.
  18. ^ a b Page Module:Citation/CS1/styles.css has no content."Changing Hands". Broadcasting. June 15, 1981. p. 75.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Station Purchased". The Spartanburg Herald. July 23, 1981. p. C11. Retrieved March 23, 2025.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Changing Hands". Broadcasting. June 13, 1983. p. 113.


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