WLLH

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WLLH
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Broadcast area
Merrimack Valley
[[Frequency|FrequencTemplate:Pluralize from text]]1400 kHz
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Programming
LanguageTemplate:Pluralize from textSpanish
FormatLatin pop–reggaeton–tropical music
Ownership
OwnerPage Template:Plainlist/styles.css has no content.
  • Gois Broadcasting LLC
  • (Gois Broadcasting Boston LLC)
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History
First air date
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  • Script error: No such module "Date time". (in Somerville)
  • October 27, 1927 (in Lexington)
  • October 10, 1934 (in Lowell)
  • December 1, 1937 (Lawrence transmitter)
Former call signs
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  • WAGS (1926–1927)
  • WLEX (1927–1929)
  • WLEY (1929–1934)
Former frequencies
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  • 1200 kHz (1926–1927)
  • 1390 kHz (1927–1928)
  • 1420 kHz (1928–1930)
  • 1370 kHz (1930–1941)
Call sign meaning
Lowell, Lawrence, Haverhill
Technical information[1]
Licensing authority
FCC
24971
ClassC
Power1,000 watts
Transmitter coordinates
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[[Broadcast relay station|TranslatorTemplate:Pluralize from text]]Template:Radio Relay
Links
Public license information
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WebcastListen live
Websitewww.lamegaenvivo.com/mega95

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WLLH (1400 kHz, Script error: No such module "Lang".) is a commercial radio station in Lawrence, Massachusetts, United States, serving the Merrimack Valley region. The station is owned by Gois Broadcasting, LLC, and airs a Latin pop, reggaeton and tropical music format. The transmitter site is on Common Street, near the Lawrence Police Department Headquarters.

WLLH is also heard on FM translator W236CU at 95.1 MHz in Lowell, with its 170–watt transmitter located off Holmes Road.[2] The station uses its translator frequency in its moniker, "Mega 95.1 FM".

From 1937 until 2019, WLLH operated with an unusual configuration of synchronized dual transmitters, located in Lowell and Lawrence, which broadcast on a common frequency.

History

WAGS and WLEX

The station was first authorized as WAGS in October 1926. It was only powered at 5 watts, broadcasting on 1200 kHz, and was licensed to Somerville, Massachusetts, near Boston.[3] Its call letters stood for "Willow Avenue Garage Station". During September–October 1927, the station moved to Lexington, and it returned to the air on October 27, 1927, as WLEX at 1390 kHz with 50 watts. It was located in the home of part-owner Carl Wheeler, who shared station ownership with Jesse Smith Dodge.

The station time-shared with South Dartmouth station WMAF.[4][5] On November 11, 1928, under the provisions of the Federal Radio Commission's General Order 40, WLEX moved to 1420 kHz with 100 watts, time-sharing with Boston-based religious station WSSH.[4]

WLEY

WLEX was renamed WLEY, after Carl Wheeler's company, the Lexington Air Stations, purchased WBET from the Boston Evening Transcript, moved it from Medford to Lexington in February 1929, and transferred the WLEX call sign to the relocated station.[6] During this time, the stations also operated an experimental television station, W1XAY.[7]

WLEY remained at 1420 kHz until 1930, when it moved to 1370 (concurrent with WLEX's move from 1360 to 1410 kHz). W1XAY shut down in 1930, and WLEX was sold off in 1931, but the Lexington Air Stations retained WLEY until 1933.[7]

WLLH

WLEY was purchased by Alfred Moffat, who changed the call letters to WLLH on August 13, 1934, and moved the station from Lexington to Lowell on October 10, 1934.[8] Moffat boosted the station's daytime power to 250 watts[9] from a transmitter and studio location at the Rex Center,[10] and affiliated it with the Yankee Network,[9] and the Mutual-affiliated Colonial Network the next year.[11]

Synchronous operation begun

Moffat also worked to establish a second "synchronous amplifier" transmitter about 9 miles (14 km) away in Lawrence, which began operating with up to 100 watts under a "special experimental authorization" on December 1, 1937,[12][13] with a license for the Lawrence transmitter being issued on March 4, 1941.[12]

The dual WLLH transmitters moved to 1400 kHz on March 29, 1941, with the implementation of the North American Regional Broadcasting Agreement (NARBA).[12][14] Ed McMahon began his career in 1942 as an announcer for WLLH.[10] In addition, the station began an FM sister station in 1947, 99.5 WLLH-FM (now WCRB).

A company called WLLH, Inc. acquired the dual operation in 1963.[15] In the 1960s and 1970s, WLLH carried a contemporary hit radio format with local news and weather updates. By the 1980s, the station moved to a full service adult contemporary sound. But as younger people switched to FM stations for their music, WLLH had to adjust its playlist. In 1985, WLLH switched to a country music format. By the 1990s, under Arnold Lerner's Merrimack Valley Wireless Talking Machine Company, WLLH had adopted an adult standards format, and was the radio home of the Lowell Spinners minor league baseball team.

WLLH was sold to Mega Communications in 1999,[16] and switched to a simulcast of Spanish-language tropical music station WNFT (1150 AM, soon renamed WAMG)[17] that April;[18] some of WLLH's staff, as well as Spinners games, moved to WCCM (800 AM, now WNNW).[18][19] The WAMG simulcast continued after that station moved to 890 AM in 2003, following the sale of 1150 AM (now WWDJ) to Salem Communications.

Mega sold WAMG and WLLH to J Sports in 2005. On July 24, the stations returned to English-language programming and switched to ESPN Radio.[20] Most programming was simulcast on both stations, though WLLH again carried Lowell Spinners baseball, replacing WCAP, during the 2007 season;[21] after that season, the team returned to WCAP.[22]

WAMG and WLLH discontinued ESPN Radio programming on September 14, 2009. The sports format was dropped, and the stations temporarily went dark.[23] While the station was silent, on October 9, 2009, Merrimack College announced that Merrimack Warriors ice hockey games would be broadcast on WLLH beginning on November 13.[24]

File:WLLH La Mega 95.1 logo.png
WLLH logo prior to redesign

WLLH returned to the air in late October 2009, once again carrying Spanish-language tropical music under the "La Nueva Mega" branding.[25] The new format was programmed by Gois Broadcasting, owner of WORC in Worcester and three Connecticut radio stations, under a local marketing agreement (LMA);[26] Gois would purchase WLLH outright in January 2010.[27]

Synchronous operation ended

Ultimately both WLLH transmitters operated at 1,000 watts using non-directional antennas on AM 1400. However, in 2019, the station lost access to the Lowell transmitter site, which had been considered its primary location.[28] With the elimination of the Lowell operation, WLLH continued to broadcast from the formerly secondary site at Lawrence, and changed its community of license to that city.[29] Service to Lowell was replaced by FM translator W236CU at 95.1 MHz.[2]

Translator

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See also

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WLLH". Licensing and Management System. Federal Communications Commission.
  2. ^ a b Page Module:Citation/CS1/styles.css has no content."W236CU-FM 95.1 MHz - Lowell, MA". radio-locator.com.
  3. ^ "New Stations", Radio Service Bulletin, October 30, 1926, page 3.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content.Halper, Donna L. (September 21, 2011). "The Eastern Massachusetts Radio Timeline: The First Fifteen Years". The Archives @ BostonRadio.org. Retrieved September 26, 2011.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Halper, Donna (April 2001). "John Shepard -- Boston's Showman". oldradio.com. Retrieved July 16, 2017.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Radio Service Bulletin". United States Department of Commerce. February 28, 1929. p. 12. Retrieved July 16, 2017.
  7. ^ a b Page Module:Citation/CS1/styles.css has no content.Halper, Donna L. "How Television Came to Boston—The Forgotten Story of W1XAY". Television History-The First 75 Years. Retrieved September 13, 2011.
  8. ^ Page Module:Citation/CS1/styles.css has no content."The Boston Radio Timeline". The Archives @ BostonRadio.org. January 2, 2001. Retrieved September 14, 2011.
  9. ^ a b Page Module:Citation/CS1/styles.css has no content.Broadcasting Yearbook 1935 (PDF). 1935. p. 36. Retrieved February 8, 2010.[dead link]
  10. ^ a b Page Module:Citation/CS1/styles.css has no content.Halper, Donna L. "Lexington's Forgotten Radio History (from WLEX and WLEY to WAAB and WLLH)". New England Radio Histories. Retrieved October 2, 2011.
  11. ^ Page Module:Citation/CS1/styles.css has no content."The Colonial Network". The Archives @ BostonRadio.org. Retrieved September 27, 2011.
  12. ^ a b c Page Module:Citation/CS1/styles.css has no content.Hauser, Glenn (May 4, 2003). "DX Listening Digest 3-077" (text file). World of Radio. Retrieved September 26, 2011.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Broadcasting Yearbook 1972 (PDF). 1972. p. B-99. Retrieved January 24, 2010.[dead link]
  14. ^ Page Module:Citation/CS1/styles.css has no content."Assignments of United States Standard Broadcast Stations Listed by Frequency". p. 1438. Retrieved March 30, 2023.
  15. ^ Broadcasting Yearbook 1980 page C-107
  16. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (February 6, 1999). "WKOX, WLLH Sold". North East RadioWatch. Retrieved September 28, 2011.
  17. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (April 21, 2000). "WMJQ Comes Home". North East RadioWatch. Retrieved September 28, 2011.
  18. ^ a b Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (April 16, 1999). "Raleigh Retires, Bruds Cuts Back Hours at WBZ". North East RadioWatch. Retrieved September 28, 2011.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (April 2, 1999). "The Eagle Has Crash-Landed". North East RadioWatch. Retrieved September 28, 2011.
  20. ^ Page Module:Citation/CS1/styles.css has no content.Reid, Alexander (August 7, 2005). "Change is in the airwaves". The Boston Globe. Retrieved September 26, 2011.
  21. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (February 12, 2007). "Barber out, DePetro in at WPRO". NorthEast Radio Watch. Retrieved September 28, 2011.
  22. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (November 5, 2007). "C&K Out, Imus In at WABC". NorthEast Radio Watch. Retrieved September 28, 2011.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Finn, Chad (September 12, 2009). "ESPN Radio's Boston affiliate set to sign off". The Boston Globe. Retrieved September 12, 2009.
  24. ^ Page Module:Citation/CS1/styles.css has no content."All Hockey Games to be Broadcast on 1400 AM beginning November 13". merrimackathletics.com. October 9, 2009. Retrieved July 16, 2017.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (November 2, 2009). "Pulse Fades Out - Now It's A Party". NorthEast Radio Watch. Retrieved November 29, 2023.
  26. ^ Page Module:Citation/CS1/styles.css has no content.Fybush, Scott (November 9, 2009). "Christmas Time is Here..." NorthEast Radio Watch. Retrieved November 29, 2023.
  27. ^ Page Module:Citation/CS1/styles.css has no content."Double deal in Boston moving two AMs". Radio Business Report. January 14, 2010. Retrieved July 16, 2017.
  28. ^ Correspondence from Jerome J. Manarchuck, FCC Audio Division, Media Bureau, May 23, 2019.
  29. ^ "NorthEast Radio Watch 6/24/2019: Here Comes the Repack" by Scott Fybush, June 24, 2019.

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