WMQR
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Broadcast area | Harrisonburg–Staunton, Virginia |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 96.1 MHz (HD Radio) |
| Branding | More 96.1 |
| Programming | |
| Format | Hot adult contemporary[1] |
| Subchannels | HD2: WSVA simulcast (talk) |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner | Page Template:Plainlist/styles.css has no content.
|
| Page Template:Hlist/styles.css has no content. | |
| History | |
First air date | Script error: No such module "Date time".[2] |
Former call signs | Page Template:Plainlist/styles.css has no content.
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Call sign meaning | "More" (The Q substitutes the O) |
| Technical information[4] | |
Licensing authority | FCC |
| 40648 | |
| Class | B1 |
| ERP | 2,600 watts |
| HAAT | 308 meters (1,010 ft) |
Transmitter coordinates | Lua error: callParserFunction: function "#coordinates" was not found. |
| Links | |
Public license information | Template:FCC Licensing and Management System facility |
| Webcast | Listen live |
| Website | www |
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WMQR (96.1 FM) is a hot adult contemporary formatted broadcast radio station licensed to Broadway, Virginia, serving the Harrisonburg–Staunton area. WMQR is owned and operated by Saga Communications, through licensee Tidewater Communications, LLC.[5]
History
The station was first took the callsign WLTK on June 16, 1988, and officially launched on December 18, 1989, carrying a contemporary Christian format,[6] branded as "Light 96".
On August 8, 2001, WLTK swapped call signs and formats with WBHB-FM 103.3, becoming an oldies format, branded as "Magic 96.1". The station played music from the 1950s through the 1970s.
On February 7, 2005, WBHB-FM swapped call signs and formats with WJDV (105.1 FM), becoming a light adult contemporary format, branded as "Lite Rock 96.1".[7] WBHB-FM remained on 105.1 FM until December 1, 2008, when the call sign was changed to WTGD. On September 17, 2007, WJDV changed its branding from "Lite Rock 96.1" to "96.1 Lite FM; Lite Favorites Full of Variety".
In early November 2011, WJDV changed its branding to "Mix 96-1", though on November 23, the branding was changed again to "A Fresh Mix; Fresh 96-1".[8] Then, on the week of November 28, the station's branding was again switched to simply "96.1 WJDV" with the fresh961.com and 961litefm.com websites redirected to sister WQPO's website. On the week of December 4, the "Fresh 96-1" branding and fresh961.com website were back. During the holiday season, WJDV changed to an all Christmas music format through Christmas Day. During that time, it was known as "Christmas in the Valley".
On July 31, 2015, WJDV changed its call sign to WMQR; the sale of owner Verstandig Broadcasting of Harrisonburg to Saga Communications was closed the same day at a purchase price of $9.64 million. Three days later at 7:00 a.m. on August 3, the station segued from light adult contemporary to hot adult contemporary as "More 96-1; More Music, More Fun". On the same date and time, sister station WTGD changed to classic hits.[9]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved August 20, 2015.
- ^ Page Module:Citation/CS1/styles.css has no content."Broadway-Timberville" (PDF). Broadcasting-Cable Yearbook. 2010. p. D-560.
- ^ Page Module:Citation/CS1/styles.css has no content."Call Sign History". FCC Media Bureau CDBS Public Access Database.
- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WMQR". Licensing and Management System. Federal Communications Commission.
- ^ Page Module:Citation/CS1/styles.css has no content."WMQR Facility Record". Federal Communications Commission, audio division.
- ^ Page Module:Citation/CS1/styles.css has no content."D-Radio-NE-Ter-BC-YB-1999" (PDF).
- ^ Page Module:Citation/CS1/styles.css has no content."Flip-flop in Harrisonburg". VARTV.com. February 8, 2005.
- ^ Page Module:Citation/CS1/styles.css has no content."A Fresh Positioner". VARTV.com. November 24, 2011.
- ^ Page Module:Citation/CS1/styles.css has no content."Saga Launches Rewind & More in Harrisonburg". August 3, 2015.
External links
- More 96-1 Online
- Template:FCC Licensing and Management System facility
- WMQR in Nielsen Audio's FM station database
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