WOSH

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WOSH
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Broadcast area
Appleton-Oshkosh
[[Frequency|FrequencTemplate:Pluralize from text]]1490 kHz
BrandingWOSH NewsTalk 93.9 & 1490
Programming
FormatNews/talk
AffiliationsABC News Radio
Fox News Radio
Radio America
Westwood One
Ownership
OwnerPage Template:Plainlist/styles.css has no content.
WNAM, WPKR, WVBO, WWWX
History
First air date
1941
Former call signs
WOSH (1941–1975)
WYTL (1975–1984)
Call sign meaning
Oshkosh
Technical information[1]
Licensing authority
FCC
69780
ClassC
Power1,000 watts
[[Broadcast relay station|TranslatorTemplate:Pluralize from text]]Template:Radio Relay
Links
Public license information
Template:FCC Licensing and Management System facility
WebcastListen live
Website1490wosh.com

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WOSH (1490 AM) is a radio station serving the Oshkosh, Wisconsin area with a news/talk format including the ABC News Radio network. This station is under ownership of Cumulus Media. The station currently features "The WOSH Morning Show," which has been hosted by local personalities such as Phil Cianciola.[2]

History

WOSH first began broadcasting on December 31, 1941, operating as a 250-watt station on 1490 kHz.[3] The station's original transmitter and a 180-foot broadcast tower were located in a block building on Bowen Street, while early broadcasts originated from the Oshkosh Theater.[4] By the mid-1940s, the station had become a primary affiliate of the NBC Blue Network, carrying popular "Golden Age" dramas and comedies.[5] In the early 1950s, the station's owners briefly expanded into television with the launch of WOSH-TV (channel 48).[6] WOSH-TV was the first UHF station in Wisconsin and the third television station of any kind in the state, though it ultimately ceased operations in 1954 due to the lack of UHF-capable receivers in the market.[7] Following the TV closure, WOSH AM pivoted its focus back to radio, notably securing the local broadcast rights for the Green Bay Packers and Milwaukee Braves in 1954.[8] During the late 1960s and early 1970s, WOSH was the dominant Top 40 station in the Oshkosh-Appleton market.[9] This era was notable for launching the career of disc jockey Jonathon Brandmeier, who served as the station's star personality before moving to larger markets.[10]

On August 1, 1975, a unique marketing move occurred known as a "frequency swap." The WOSH call letters and Top 40 format were moved to its FM sister station (103.9 FM), while the 1490 AM frequency adopted the call sign WYTL and a modern country format.[11][12]

In 1984, the WOSH call letters returned to the 1490 AM frequency, and the station transitioned to its current news/talk format. In 2001, WOSH moved its studios from its longtime home on Bowen Street to a new facility on South Washburn Street, which it shares with several other Cumulus Media stations.[13]

On October 4, 2021, Cumulus Media expanded the station's reach by launching a simulcast on FM translator W230DB (93.9 FM).[14]

Starting in the 2026 season, WOSH (along with its FM translator 93.9) will become the primary home for Wisconsin Timber Rattlers baseball broadcasts following the closure of sister station WNAM.[15][16]

File:WOSH WVBO Studios Oshkosh Wisconsin.jpg
Former WOSH & WVBO Studios


File:WOSH1975logo.png
WOSH logo from 1975

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WOSH". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Phil Phlashback from News Talk 93.9 & 1490 WOSH". Apple Podcasts. Retrieved December 18, 2025.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Ellis, Jon (October 1, 2022). "Broadcast History: Timeline of Early TV in Wisconsin". NorthPine: Upper Midwest Broadcasting. Retrieved December 18, 2025.
  4. ^ Page Module:Citation/CS1/styles.css has no content."3.: STATIONS" (PDF). World Radio History. Retrieved December 18, 2025.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Full text of "Broadcasting (Jan - June 1942)"". Internet Archive. Retrieved December 18, 2025.
  6. ^ Page Module:Citation/CS1/styles.css has no content."WOSH-TV Is On-Air 4 P. M." The Oshkosh Northwestern. July 1, 1953. Retrieved December 18, 2025.
  7. ^ Page Module:Citation/CS1/styles.css has no content."UHF TV Station at Oshkosh Going Off Air on March 23". Green Bay Press-Gazette. March 17, 1954. Retrieved December 18, 2025.
  8. ^ Page Module:Citation/CS1/styles.css has no content."FREE MONEY DAY! FREE MONEY DAY!" (PDF). Oshkosh Herald. October 11, 2023. Retrieved December 18, 2025.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Domer, Randy R. "Oshkosh History: 1490 On Your Dial". Oshkosh History. Retrieved December 18, 2025.
  10. ^ Page Module:Citation/CS1/styles.css has no content."WOSH Facility Data". Federal Communications Commission. Retrieved December 18, 2025.
  11. ^ Page Module:Citation/CS1/styles.css has no content."At Midnight Thursday the Big Switch is On! (WOSH-WYTL advertisement)". The Post-Crescent. July 31, 1975. p. 29. Retrieved July 18, 2020.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Duncan, Jr., James H. "James H. Duncan, Jr. - American Radio Spring 1982" (PDF). World Radio History. Retrieved December 18, 2025.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Station Information: 93.9/1490 WOSH". 1490 WOSH. Retrieved December 18, 2025.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Cumulus Media Adds FM Signal to Heritage News/Talk Radio Station WOSH in Appleton/Oshkosh, WI". Cumulus Media. October 4, 2021. Retrieved December 18, 2025.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Ellis, Jon (December 17, 2025). "Cumulus to Silence Wisconsin AM Station at End of 2025". NorthPine: Upper Midwest Broadcasting. Retrieved December 18, 2025.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Venta, Lance (December 17, 2025). "Cumulus To Shutter WNAM". RadioInsight. Retrieved December 18, 2025.

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