WQXM
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Broadcast area | Central Polk County, Florida |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 1460 kHz |
| Branding | La Kaliente 99.9 |
| Programming | |
| Format | Silent (formerly Spanish language Contemporary Hits) |
| Ownership | |
| Owner | Page Template:Plainlist/styles.css has no content.
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| History | |
First air date | September 30, 2004 (as WRMX) |
Former call signs | WBAR, WRMX |
| Technical information[1] | |
Licensing authority | FCC |
| 71202 | |
| Class | D |
| Power | 10,000 watts (days) 155 watts (nights) |
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| Links | |
Public license information | Template:FCC Licensing and Management System facility |
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WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It aired a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.[2]
WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties.[3][4] While the AM station remains the property of Prime Broadcasting, Walco Enterprises, LLC agreed to purchase the FM translator for $100,000.[5]
History
The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.[6] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.[7] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."
Former logos
"Ritmo 99.9" logo used until mid-2024. "K-Liente logo used from mid-2024 to June 2025.
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WQXM". Licensing and Management System. Federal Communications Commission.
- ^ Page Module:Citation/CS1/styles.css has no content."WQXM Facility Record". United States Federal Communications Commission, audio division.
- ^ Page Module:Citation/CS1/styles.css has no content."Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
- ^ Page Module:Citation/CS1/styles.css has no content."Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
- ^ Page Module:Citation/CS1/styles.css has no content."Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
- ^ Page Module:Citation/CS1/styles.css has no content."WQXM History Card". United States Federal Communications Commission, audio division.
- ^ Page Module:Citation/CS1/styles.css has no content."WQXM Call Sign History". United States Federal Communications Commission, audio division.
External links
- Template:FCC Licensing and Management System facility
- WQXM in Nielsen Audio's AM station database
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