WRDD

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WRDD
Simulcast with WCAT-FM, Carlisle
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[[Frequency|FrequencTemplate:Pluralize from text]]1480 kHz
BrandingRed 102.3
Programming
FormatCountry music
AffiliationsWestwood One
Ownership
OwnerShippensburg Broadcasting, Inc
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History
First air date
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Former call signs
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  • WSHP (1961–2000)
  • WEEO (2000–2021)
Call sign meaning
"Red"
Technical information[1]
Licensing authority
FCC
67452
ClassD
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  • 410 watts day
  • 9 watts night
Transmitter coordinates
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[[Broadcast relay station|TranslatorTemplate:Pluralize from text]]Template:Radio Relay
Links
Public license information
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WebcastListen live
Websitered1023.com

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WRDD (1480 AM) is a commercial radio station licensed to serve Shippensburg, Pennsylvania. The station simulcasts a country music format with a sister station in Carlisle, WCAT-FM, called "Red 102.3". It is owned by Shippenburg Broadcasting.

By day, WRDD transmits with 410 watts, but to avoid interference at night with other stations on 1480 AM, WRDD reduces power to 9 watts at sunset. Programming is heard around the clock on FM translator W262DL at 100.3 MHz.

History

WSHP

Arthur Greiner founded the station, originally known as WSHP, in 1961. The name of the original licensee was Town Radio, Inc. Greiner served as the company's president and the station's general manager. Greiner operated the radio station until his death.

WSHP originally was a daytimer station with a power output of 500 watts. It remained a daytime-only station until it received nighttime power authorization in the late 1980s that allowed it to operate after sunset.

Sale to Allegheny Mountain Network

Cary Simpson's Allegheny Mountain Network group of station purchased the station in October 1996. On April 28, 2000, the station changed its callsign to WEEO.

In 2008, due to major mechanical failure of the internal radiator element of the Valcom fiberglass antenna in use, the station constructed a 150-foot (46 m) folded unipole designed by R. Morgan Burrow Jr. P.E.[2][3] which yields a higher operating efficiency than the Valcom.

WRDD

On September 29, 2021, WEEO changed its format from a simulcast of classic country-formatted WIOO to a simulcast of country-formatted WCAT-FM under new WRDD call letters.[4]

Translator

WRDD programming is broadcast on the following translator:

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References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WRDD". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Sketch of the 150 foot folded unipole antenna". R. Morgan Burrow, Jr. April 10, 2014. Retrieved November 4, 2022.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Unknown". [permanent dead link]
  4. ^ Page Module:Citation/CS1/styles.css has no content."Central Pennsylvania Sees More Red". RadioInsight. September 29, 2021.

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