WSTP

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WSTP
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[[Frequency|FrequencTemplate:Pluralize from text]]1490 kHz
Programming
FormatClassic country
Ownership
OwnerPage Template:Plainlist/styles.css has no content.
  • William Marc Graham
  • (2B Productions, LLC)
WSAT
History
First air date
December 31, 1939
Call sign meaning
W Salisbury Times and Post[1]
Technical information[2]
Licensing authority
FCC
74075
ClassC
Power600 watts unlimited
Transmitter coordinates
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Links
Public license information
Template:FCC Licensing and Management System facility
WebcastListen Live
Websitesalisburyradio.net/

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WSTP (1490 AM) is a radio station licensed to and serving the area of Salisbury, North Carolina, United States.

History

WSTP signed on New Year's Eve 1939 from the Yadkin Hotel ballroom. Its letters stood for "Salisbury Times and Post", the town's morning and afternoon newspapers. The Hurley Family who owned the Post were also part owners of WSTP.[1] The station aired the Rose Bowl in 1940. Salisbury eventually became the state's smallest town with two radio stations and a daily newspaper.[3]

Mae, Nancy and Nell Kendrick were called "The Three Little Sisters" and "The Singing Sisters" in the 1940s, when they worked for WSTP at a time when it was above the Meroney Theatre.[4]

On November 22, 1963 and for several days after that, WSTP switched to all classical music, commercial-free, with breaks for news.[5]

Tom Harrell and Mary Ann Lanningham owned WSTP from 1956 to July 1, 1995,[3] and Harrell served as general manager. He hired Bill Henderson, morning host from 1963 to 1975. During his tenure, WSTP-FM became WRDX and began airing its own programming.[6] Harrell hired over 200 people over the years, many of them high school and college students, and he said a lot of those who started their careers at WSTP stayed in radio or a related field

Also during the early-to-mid-1970s WSTP put out a weekly "top 40 type list" which was available at local retailers and record shops.[citation needed] The station was known as the "Top 40 Rock of The Piedmont" and then, during the disco era, "15 Fever". David Whisenant once played disco music while people learned to dance right in the studio.[3]

WSTP personalities who went on to become famous were Cincinnati Reds voice Marty Brennaman, Bob Rathbun and Helen Little.[3]

Doug Rice, president and general manager and a co-anchor for Performance Racing Network,[3] joined WSTP in 1977, working a variety of on-air jobs and eventually becoming morning host and program director. He also served as play-by-play announcer for Catawba College football for nearly a decade, and color analyst for Howard Platt for Catawba basketball.[7] Sports coverage also included the Washington Redskins, high school sports and American Legion baseball. Other programming included election coverage, parades, daily obituaries, and church services. Liz Tennant, whose parents designed the station's building, did the farm reports.[3]

Dalton Group, owner of WWMG in Charlotte, bought WSTP and WRDX in 1995 for $3 million and began operating the stations under a local marketing agreement.[8]

Prior to March 1, 2015 the station was owned by Rowan Media Inc., with a News/Talk format. Programming included G. Gordon Liddy, Dr. Laura, Bill O'Reilly, and The Savage Nation (Michael Savage).[9] Dr. Laura was on WSTP for 15 years until she moved to Sirius XM on January 4, 2011. Fred Thompson was replaced with Steve Malzberg when Thompson dropped his show January 20, 2011. Other programs on the station at that time were The Laura Ingraham Show, Rusty Humphries, Jim Bohannon and Coast to Coast Overnight. WSTP also aired WBTV News from 5:00 to 6:30 during the week.[10]

WSTP carried Gary Burbank on Saturday morning for ten years ending in 2005. He was replaced with The Money Pit and Kim Komando. Other weekend programming included Todd Feinberg, who was new, and Tom Martino.[9]

The station was an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[11] WSTP was also affiliated with the Tar Heel Sports Network, a division of Learfield Sports.[12]

Kent Bernhardt, PRN production coordinator,[3] started working at WSTP in 1977, co-hosted the morning show from 1995 to 2000 and from 2008 to 2015, working for PRN for the eight years in between. His partner on WSTP was Howard Platt, who had done sports on WSTP since 1978. Platt was North Carolina Sportscaster of the Year in 2004.[13][14] Platt interviewed many famous people for National Sportscasters and Sportswriters Association events and the Bing Crosby golf tournament in Bermuda Run, including Flip Wilson, Bob Hope, Bobby Knight, Michael Jordan and Jim Valvano.[3] When Bernhardt left, Mark Brown replaced him.[15]

A September 10, 2013 legal notice said the property owned by Timothy and Lisa Coates where the radio station was located would be sold as a result of foreclosure by NewBridge Bank. On September 11, Mike Mangan, who owned WSTP along with Timothy Coates, assured listeners, "WSTP is alive and kicking, as it has been since Jan. 1, 1939 ... This station is a pillar in the community."[16] The bank decided not to include the building in the sale but did not say why.[17]

After Catawba College Foundation (through 2B Productions LLC) bought WSAT in May 2014, the foundation also bought WSTP. Both stations were to be used as part of a sports communication program starting in 2014–15. Students would provide local news reporting as well as learning sports coverage. A survey of county residents would be used to determine WSTP's format.[18][19]

Starting January 1, 1939, WSTP broadcast weekly services from St. John's Lutheran Church.[20] The services had aired for 75 years[21] when WSTP had to leave the air after the March 1, 2015 broadcast [22] (starting March 8, the service would temporarily air an hour late on WSAT[23]). WSTP resumed the services but they moved to WSAT and aired a week late (because of WSAT's commitment to First Baptist) starting September 4, 2016.[20]

The news/talk format was definitely ending because, said Bill Graham, representing the new owners, "I don't want the college associated with a certain political stripe or ideology, and that just simply wouldn't fit."[22] The new format would debut sometime in March after WSTP moved into the WSAT studios. The college was taking over the WSTP studios.[22] On April 1, 2015, WSTP returned to the air with a classic country format, branded as "1490 Carolina Country". A sale of the station to William Marc Graham's 2B Productions, LLC was consummated on May 7, 2015, at a price of $236,000.

WSTP went silent on August 30, 2016, at midnight. The signal was poor and could not be improved.[24] It was the state's 13th oldest radio station.[3] Since August 2016, the station has gone silent from August 31, 2016, to April 12, 2017, and from October 1, 2017, to May 1, 2018.[25]

References

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  1. ^ a b Page Module:Citation/CS1/styles.css has no content.Fisher, Hugh (October 28, 2012). "Centennial Celebration honors 100 years of Yadkin Hotel". Salisbury Post.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WSTP". Licensing and Management System. Federal Communications Commission.
  3. ^ a b c d e f g h i Page Module:Citation/CS1/styles.css has no content.Wineka, Mark (September 3, 2016). "1490 on your dial: WSTP is gone, but never forgotten". Salisbury Post. Retrieved September 5, 2016.
  4. ^ Page Module:Citation/CS1/styles.css has no content.Post, Rose (September 20, 2007). "'Singing Sisters' entertained on radio during the '40s". Salisbury Post.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Wineka, Mark (November 22, 2013). "It's hard to shake those four days in November". Salisbury Post.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Brown, Mark (October 2, 2007). "Tribute to morning man for WSTP". Salisbury Post.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Wineka, Mark (February 16, 2011). "NASCAR announcer calls Salisbury home". Salisbury Post. Archived from the original on February 18, 2011. Retrieved February 16, 2011.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Newsline". Billboard. Vol. 107, no. 6. February 11, 1995. p. 84.
  9. ^ a b Page Module:Citation/CS1/styles.css has no content.Wineka, Mark (May 25, 2005). "WSTP radio revamps Saturday programing". Salisbury Post.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Wineka, Mark (May 25, 2005). "Schlessinger finishes last show on WSTP". Salisbury Post.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Affiliate Radio Stations". The Official Site of the Atlanta Braves.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Tar Heel Sports Marketing". Tar Heel Sports Marketing list of affiliates.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Putell, David (February 27, 2015). "Radio duo provided news, laughs to community". Salisbury Post. Retrieved March 2, 2015.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Ford, Emily (December 3, 2000). "Longtime announcer Bernhardt leaving job with WSTP". Salisbury Post.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Morris, Joanie (January 24, 2002). "Radio announcers followed different paths to their jobs". Salisbury Post.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Cook, Elizabeth; Ford, Emily (September 12, 2013). "Bank begins foreclosure on property leased by WSTP; radio station 'alive and kicking'". Salisbury Post. Retrieved September 12, 2013.
  17. ^ Page Module:Citation/CS1/styles.css has no content.Ford, Emily (September 19, 2013). "Bank takes property leased by WSTP off auction block". Salisbury Post.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Catawba Foundation buying second Salisbury radio station, WSTP". Salisbury Post. August 22, 2014.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Purtell, David (March 3, 2015). "WSTP radio off the air for time being". Salisbury Post. Retrieved March 4, 2015.
  20. ^ a b Page Module:Citation/CS1/styles.css has no content.Shinn, Susan (September 3, 2016). "Longtime partnership ends as WSTP goes off the air". Salisbury Post. Retrieved September 5, 2016.
  21. ^ Page Module:Citation/CS1/styles.css has no content.Shinn, Susan (September 5, 2015). "St. John's to dedicate new building". Salisbury Post. Retrieved September 24, 2015.
  22. ^ a b c Page Module:Citation/CS1/styles.css has no content.Whisenant, David (February 27, 2015). "Attorney Bill Graham: WSTP going off air, but will come back and could include Bernhardt and Platt". WBTV. Retrieved March 2, 2015.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Shinn, Susan (March 7, 2015). "St. John's Lutheran radio broadcast moves to WSAT Sunday". Salisbury Post.
  24. ^ Page Module:Citation/CS1/styles.css has no content."WSTP to sign off tonight". Salisbury Post. August 30, 2016. Retrieved August 31, 2016.
  25. ^ Page Module:Citation/CS1/styles.css has no content."FCCdata.org WSTP".

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