WVBX
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Broadcast area | Fredericksburg, Virginia |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 99.3 MHz |
| Branding | Live 99-3 |
| Programming | |
| Format | Contemporary hit radio |
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| Ownership | |
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| History | |
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Call sign meaning | Vibe (previous branding) |
| Technical information[2] | |
Licensing authority | FCC |
| 22484 | |
| Class | A |
| ERP | 3,000 watts |
| HAAT | 100 meters (330 ft) |
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| Links | |
Public license information | Template:FCC Licensing and Management System facility |
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| Website | www |
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WVBX (99.3 FM Live 99-3) is a commercial radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Connoisseur Media LLC, through licensee Alpha Media Licensee LLC.[3] It airs a contemporary hit radio format.[4]
History
The station first launched on January 26, 1988, with the call sign WYND-FM.[5] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the urban contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an adult contemporary format. On March 4, 2002, WYSK-FM flipped to alternative rock, branded as "99.3 WYSK – The Rock Alternative".
At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched to rhythmic contemporary with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe".
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[6]
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[7] The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99-3".[8] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[9]
Alpha Media was acquired by Connoisseur Media in September 2025.[10]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Call Sign History". FCC Media Bureau CDBS Public Access Database.
- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WVBX". Licensing and Management System. Federal Communications Commission.
- ^ Page Module:Citation/CS1/styles.css has no content."WVBX Facility Record". Federal Communications Commission, audio division.
- ^ Inside Radio "Format Flips" June 12, 2018
- ^ Broadcasting Yearbook 1989 page B-314[dead link]
- ^ Page Module:Citation/CS1/styles.css has no content."WVBX 99.3 257A". VARTV.com. June 5, 2010. Archived from the original on December 19, 2009. Retrieved June 5, 2010.
- ^ Page Module:Citation/CS1/styles.css has no content."Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group. January 23, 2015. Retrieved January 23, 2015.
- ^ WVBX Relaunches as Live 99.3 Radioinsight - June 1, 2018
- ^ Page Module:Citation/CS1/styles.css has no content."Alpha Media, Fredericksburg Launches LIVE 99.3". Retrieved September 11, 2023.
- ^ Page Module:Citation/CS1/styles.css has no content.Venta, Lance (September 4, 2025). "Introducing The New Connoisseur Media". RadioInsight. Retrieved September 8, 2025.
External links
- Live 99.3 Online
- Template:FCC Licensing and Management System facility
- WVBX in Nielsen Audio's FM station database
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