WWCW

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WWCW
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CityLynchburg, Virginia
ChannelsPage Template:Plainlist/styles.css has no content.
BrandingThe CW Virginia
Programming
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Ownership
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WFXR
History
First air date
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Former call signs
WJPR (1986–2006)
Former channel numberTemplate:Pluralize from text
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  • Analog: 21 (UHF, 1986–2009)
  • Digital: 20 (UHF, 2002–2019)
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  • Independent (March–October 1986)
  • Fox (1986–2009)
  • The WB (secondary, 1999–2001 and 2002–2006)[a]
Call sign meaning
Went with brand of CW cable channel as "WCW5"
Technical information[1]
Licensing authority
FCC
24812
ERP938 kW
HAAT503.1 m (1,651 ft)
Transmitter coordinates
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[[Repeater|RepeaterTemplate:Pluralize from text]]WFXR 27.2 Roanoke
Links
Public license information
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WWCW (channel 21) is a television station licensed to Lynchburg, Virginia, United States, serving as the CW outlet for the Roanoke–Lynchburg market. It is owned and operated by network majority owner Nexstar Media Group alongside Roanoke-licensed Fox affiliate WFXR (channel 27). The two stations share studios at the Valleypointe office park on Valleypointe Parkway in northeastern Roanoke County; WWCW operates an advertising sales office on Airport Road, along Lynchburg's southwestern border with Campbell County. The station's transmitter is located on Thaxton Mountain in central Bedford County. WFXR broadcasts WWCW's CW programming from its transmitter on Poor Mountain in Roanoke County as one of its subchannels and vice versa.

The construction permit for channel 21 in Lynchburg was awarded to communications consultant James E. Price in 1982, but Price sold the station to several different investor groups before Lynchburg–Roanoke Television Partners, led by Thomas F. Carney, built the station. WJPR began broadcasting on March 23, 1986, as an independent station, adding affiliation with Fox in October 1986. The market proved unable to bear both WJPR and Roanoke's WVFT (channel 27), which had gone on the air later that year, due to insufficient advertising revenue and signal issues; in November 1988, WJPR filed for bankruptcy protection. In 1990, Henry A. Ash of Tampa, Florida, acquired both stations out of bankruptcy, receiving a federal waiver to own the combination. On August 20, 1990, they began simulcasting as "Fox 21/27", the Fox affiliate for the market; WJPR had been airing Fox programming since October 1986.

WVFT and WJPR were acquired in 1993 by Grant Communications, and WVFT changed its call sign to WFXR-TV. Under Grant, the stations began airing a local newscast produced by WSLS-TV and also acquired The WB and later The CW affiliation in the market, which was initially aired in overnight hours and then on a local cable channel. With the conversion to digital broadcasting, the Fox and CW services were broadcast as subchannels in both Roanoke and Lynchburg, with channel 21 recognized as the originating station for The CW. Nexstar acquired WFXR and WWCW in 2013 and moved them into new, larger studios two years later, allowing them to begin producing their own news programming.

History

Early years

Channel 21 at Lynchburg picked up no interest until communications consultant James E. Price of Chattanooga, Tennessee, applied for the channel in 1982 under the name Lynchburg Television Associates.[2][3] The construction permit was awarded in November 1982, took the call sign WJPR, and then was sold to a new investor group led by Price.[4] The permit changed hands two more times before the station was launched, first to Carney Communications of Virginia—owned by Thomas F. Carney of Bal Harbour, Florida—and then to a partnership led by Carney known as Lynchburg–Roanoke Television Partners.[5] One of the partners in the firm was Ralph Renick, a longtime television news anchor in Miami.[6]Template:R/superscript[7]

Construction began in October 1985 at the Thaxton Mountain tower after approval came from Bedford County officials, and the station announced its existence as the first independent in the market.[8] It stated it would launch by the end of 1985, but that date was missed.[9] So too was a target date of February 10,[10] with winter weather being the culprit.[11]Template:R/superscript

WJPR debuted on March 23, 1986, giving the market a general-entertainment independent station and being the second of three new station launches that year in western Virginia (the others being Christian station WEFC on channel 38, which started January 3,[12] and Family Group Broadcasting-owned independent WVFT on channel 27 in November 1986[13]).[14] Programming was a typical mix of sitcoms, children's shows, and sports, including Baltimore Orioles baseball. It broadcast from studios and offices in a converted Kroger grocery store in Lynchburg's Forest Hills Shopping Center.[10]Template:R/superscript The Fox network was added to the station's lineup when it launched that October,[15] as well as local high school football telecasts.[16]

WJPR and WVFT gave the Roanoke–Lynchburg market two independent stations in a short amount of time. Channel 21 had a slow start; some cable systems, notably in Lynchburg itself, balked at carrying the new station, and there were few immediate local advertisers.[11] Neither station was able to find sufficient advertising revenue, and it became clear that the Roanoke-Lynchburg market was not large enough to sustain what were essentially two independent stations. Like most early Fox affiliates, WJPR was still programmed largely as an independent.[17] In November 1988, three months after Paramount Pictures sued the station for a debt of $950,000, Lynchburg–Roanoke Television Partners filed for Chapter 11 bankruptcy reorganization.[6] It was joined in Chapter 11 status by WVFT in April 1989.[18]

Merger with WVFT

{{#section:WFXR|shared}}

Newscasts

Script error: No such module "Labelled list hatnote". WJPR and WFXR began airing a local newscast produced by produced by WSLS-TV in 1996.[19] The newscast continued on the Fox subchannel until October 1, 2015, when news production was taken in-house with the move to the Valleypointe studios.[20][21][22]

Technical information

Subchannels

WWCW broadcasts from a transmitter on Thaxton Mountain in central Bedford County.[1]Template:R/superscript WWCW and WFXR broadcast two shared channels (The CW on 21.1 and 27.2 and Fox on 21.2 and 27.1) and two unique diginets each. Also broadcast on the WWCW multiplex are two subchannels of WZBJ-CD as part of the market's ATSC 3.0 (NextGen TV) hosting arrangement.

Subchannels of WWCW[23]
Channel Res. Aspect Short name Programming
21.1 720p 16:9 WWCW-HD The CW
21.2 WFXR-HD Fox (WFXR)
21.3 480i Rewind Rewind TV
21.4 Grit Grit
24.2 480i 16:9 Cozi Cozi TV (WZBJ-CD)
24.3 Decades Catchy Comedy (WZBJ-CD)

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  Simulcast of subchannels of another station

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  Broadcast on behalf of another station

Analog-to-digital conversion

WWCW ended regular programming on its analog signal, over UHF channel 21, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 20, using virtual channel 21.[24]

Notes

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  1. ^ The WB was aired on the main channel from 1999 to 2001, when local cable channel "WBVA" was launched. This was then added as a subchannel to both stations beginning in 2002.

References

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  1. ^ a b Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WWCW". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Application filed for TV station in Lynchburg". Roanoke Times and World-News. Roanoke, Virginia. Associated Press. May 6, 1982. p. B-5. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  3. ^ Page Module:Citation/CS1/styles.css has no content."For the Record" (PDF). Broadcasting. May 24, 1982. p. 66. Template:ProQuest. Archived (PDF) from the original on January 31, 2023. Retrieved February 22, 2023.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Ownership changes" (PDF). Broadcasting. August 1, 1983. p. 62. Template:ProQuest. Archived (PDF) from the original on February 24, 2023. Retrieved February 22, 2023.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Ownership Changes" (PDF). Broadcasting. November 4, 1985. p. 77. Template:ProQuest. Archived (PDF) from the original on January 31, 2023. Retrieved February 22, 2023.
  6. ^ a b Page Module:Citation/CS1/styles.css has no content.Kegley, George (November 15, 1988). "WJPR seeks Chapter 11 protection". Roanoke Times and World-News. Roanoke, Virginia. p. B1. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Eyman, Scott (April 5, 1986). "The man who used to be king". South Florida Sun-Sentinel. Archived from the original on February 22, 2023. Retrieved February 22, 2023.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Samuel, Terence (October 23, 1985). "New Lynchburg TV station to go on air in December". Roanoke Times and World-News. Roanoke, Virginia. p. B4. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  9. ^ Page Module:Citation/CS1/styles.css has no content.DeBell, Jeff (December 18, 1985). "Two new TV stations ready to go on air; third licensed". Roanoke Times and World-News. Roanoke, Virginia. p. B10. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  10. ^ a b Page Module:Citation/CS1/styles.css has no content.DeBell, Jeff (January 30, 1986). "Channel 21 to offer mix of movies and reruns". Roanoke Times and World-News. Roanoke, Virginia. p. C1. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  11. ^ a b Page Module:Citation/CS1/styles.css has no content.DeBell, Jeff (July 27, 1986). "'We're here to stay', Ch. 21 folks say". Roanoke Times and World-News. Roanoke, Virginia. p. F5, F7. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Going on air". Roanoke Times and World-News. January 3, 1986. p. B6. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Payne, Melinda J. (November 13, 1986). "Problems solved, Channel 27 goes on air at last". Roanoke Times and World-News. Roanoke, Virginia. p. B12. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  14. ^ Page Module:Citation/CS1/styles.css has no content.DeBell, Jeff (March 28, 1986). "Channel 10 will begin broadcasting in stereo". Roanoke Times and World-News. Roanoke, Virginia. p. B4. Archived from the original on February 22, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Fox network begins to take shape" (PDF). Broadcasting. August 4, 1986. pp. 44–45. Template:ProQuest. Archived (PDF) from the original on January 27, 2022. Retrieved February 22, 2023.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Bogaczyk, Jack (July 8, 1987). "WSLS' Fuller headed for North Carolina job". Roanoke Times and World-News. p. C1. Archived from the original on February 24, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  17. ^ Page Module:Citation/CS1/styles.css has no content.Payne, Melinda J. (January 28, 1989). "Double vision: Despite financial concerns, independents say they're going to stick it out until the end". Roanoke Times and World-News. pp. Extra 1, 8. Archived from the original on February 24, 2023. Retrieved February 23, 2023 – via Newspapers.com.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Ruiz, Frank (April 14, 1989). "Family Group seeks protection from creditors". The Tampa Tribune. p. 7-D. Archived from the original on February 24, 2023. Retrieved February 22, 2023 – via Newspapers.com.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Lowe, Cody (September 9, 1996). "WDBJ inaugurates 10 p.m. newscast". The Roanoke Times. p. Extra 2.
  20. ^ Cite error: The named reference times-newstudio was invoked but never defined (see the help page).
  21. ^ Cite error: The named reference tvnc-newstudio was invoked but never defined (see the help page).
  22. ^ Page Module:Citation/CS1/styles.css has no content."WFXR's commitment to local news". WFXR. Nexstar Broadcasting Group. October 1, 2015. Archived from the original on October 3, 2015. Retrieved October 1, 2015.
  23. ^ Page Module:Citation/CS1/styles.css has no content."RabbitEars TV Query for WWCW". RabbitEars. Archived from the original on September 24, 2015. Retrieved September 18, 2015.
  24. ^ Page Module:Citation/CS1/styles.css has no content."DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Federal Communications Commission. May 23, 2006. Archived from the original (PDF) on August 29, 2013. Retrieved August 29, 2021.

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