WZAX
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Broadcast area | Rocky Mount–Wilson |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 99.3 MHz |
| Branding | 99.3 the Beach |
| Programming | |
| Format | Beach music |
| Affiliations | Page Template:Plainlist/styles.css has no content.
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| Ownership | |
| Owner | First Media Radio, LLC |
| WDWG, WPWZ, WRMT | |
| History | |
First air date | Script error: No such module "Date time". |
Former frequencies | 99.7 MHz (1997–2005) |
| Technical information[1] | |
Licensing authority | FCC |
| 76264 | |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 100 meters (330 ft) |
Transmitter coordinates | Lua error: callParserFunction: function "#coordinates" was not found. |
| Links | |
Public license information | Template:FCC Licensing and Management System facility |
| Webcast | Listen Live |
| Website | movin993 |
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WZAX (99.3 FM) is a commercial FM radio station licensed to Nashville, North Carolina, and serving the Rocky Mount-Wilson area, east of Raleigh. The station airs a beach music format and is owned by First Media Radio, LLC. During football season, it carries the Carolina Panthers.
New for 2026, The Wilson Warbirds, the Single A team of the Milwaukee Brewers will have all home games covered on 99.3. The station's deal is good through the 2028 season.
WZAX has an effective radiated power (ERP) of 6,000 watts as a Class A station. The transmitter is off East Old Spring Road in Nashville.[2]
History
WZAX signed on the air on February 1, 1997.[3] It was owned by Mainquad Communications and the original frequency was 99.7 FM. Its format was hot adult contemporary, known as the "New Mix 99-7".[4]
The playlist included Steve Miller, Jethro Tull, and Rod Stewart.[5] The station previously featured "Dave and Allen in the Morning" with one member of the morning show in Roanoke Rapids and the other in Rocky Mount.
On November 11, 2009, WZAX changed its format to rhythmic oldies, branded as "Jammin' 99.3". That lasted five years.
On November 30, 2014, WZAX dropped its "Jammin' 99.3" rhythmic oldies format and began stunting with a wide range of music as "99.3 What's It Gonna Be?" The station launched a classic rock format branded as "99.3 Rock City" on January 5, 2015.[6]
On November 30, 2017, WZAX dropped the "Rock City" branding and began playing Christmas music.[7] On January 1, 2018, WZAX ended the Christmas music and launched a rhythmic hot adult contemporary format, branded as "Movin' 99.3".[8]
On May 1, 2023, WZAX changed to beach music as "99.3 the Beach".[9]
On April 2, 2026, WZAX became the radio flagship station for the Wilson Warbirds baseball team.[10]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WZAX". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/WZAX
- ^ Page Module:Citation/CS1/styles.css has no content.Gollobin, Kelly (March 30, 1997). "Rocky Mount is radio-active". Rocky Mount Telegram. Rocky Mount, North Carolina. p. Arts & Entertainment 3. Retrieved February 1, 2026 – via Newspapers.com.
- ^ Page Module:Citation/CS1/styles.css has no content."Raleigh-Durham FM Dial". Archived from the original on February 1, 2003. Retrieved May 5, 2010.
- ^ Fred Marion, "Local radio stations switch, tweak formats," Rocky Mount Telegram, July 21, 2005, Marquee section.
- ^ What's WZAX Gonna Be
- ^ WZAX Drops Rock City Branding and Goes Christmas Radioinsight - November 30, 2017
- ^ WZAX Rocky Mount Gets Movin Radioinsight - January 2, 2018
- ^ Page Module:Citation/CS1/styles.css has no content.Venta, Lance (April 27, 2023). "WZAX Movin To Beach Music". RadioInsight. Retrieved August 18, 2023.
- ^ Page Module:Citation/CS1/styles.css has no content."Wilson Warbirds and First Media Radio Group Announce Broadcast Agreement". OurSportsCentral.com. April 2, 2026. Retrieved April 2, 2026.
External links
- Template:FCC Licensing and Management System facility
- WZAX in Nielsen Audio's FM station database
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