W Hotels

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W Hotels
Company type
Subsidiary
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HeadquartersBethesda, Maryland, U.S.
Number of locations
71 (2023)
Area served
Worldwide
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Number of employees
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ParentMarriott International
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W Hotels is an American hotel chain franchise founded by Starwood Hotels and Resorts but now owned by Marriott International operating around 70 upscale hotels and long-stay apartment facilities worldwide.[1]Globally, the 2024 Average Daily Rate was $321, and Occupancy 67%.[2]

History

W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan.[3][4] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand.[5] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar.[6] His demand for all-white bedding required manufacturers to develop white fabric that stayed clean without weekly dry cleaning.[5] Many properties are co-located with luxury apartments known as "Residences at the W", such as W Boston and W Austin.[7][8] About 3 in 10 W Hotels have Residences.[9]

The earlier W Hotels in the U.S. were renovations of existing hotels within the Starwood group.[4] Replacing the lobby with the "living room" concept, where guests could gather at the bar, differed from the traditional hotel.[5] Although W Hotels receives credit for the idea, the underlying concept was once common. In the 1800s, the lobby provided a social gathering point in most communities. In earlier eras, the bar was often unseparated from the lobby.[4] In 2001, Starwood added W New York - Times Square, a design model for the rapid expansion of properties in the United States over the next decade.[10]

W Hotels opened its first hotel in Europe in Istanbul in 2008. Within the renovated Akaretler Row Houses, a group of historic structures built in the 1870s to house the employees of the Dolmabahçe Palace.[11] Opened in 2009, W Barcelona hotel was W's first in Western Europe.[12]

In 2012, W Hotels opened its first property in Singapore — W Singapore-Sentosa Cove on Sentosa Island — marking the brand’s 43rd hotel worldwide and its seventh in the Asia-Pacific region.[13]

In 2016, Marriott incorporated the W chain into its own portfolio as part of its acquisition of Starwood.[14]

In 2024, the Delano Las Vegas, located within the Mandalay Bay, and owned by MGM Resorts International & VICI Properties, became the W Las Vegas.[15]

In December 2024, W Hotels opened W Prague at the Grand Hotel Evropa in Prague, its first hotel in the Czech Republic.[16]

File:W Hotel in Union Square New York City.JPG
W Hotel in Union Square, Manhattan
File:Hotel W Barcelona (2).jpg
W Hotel in Barcelona
File:20230909 W Sydney.jpg
W Hotel in Sydney

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Starwood Hotels says it's exploring strategic alternatives". Fortune. Reuters. Retrieved October 5, 2015.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Marriott International Reports ... Full Year 2024 Results". Twelve Months Ended December 31, 2024 : Average Daily Rate (ADR), Occupancy Rate : 320.94, 67.0 %
  3. ^ Page Module:Citation/CS1/styles.css has no content.Trejos, Nancy (March 1, 2018). "W Hotels to drop original flagship hotel in New York City". USA Today. Retrieved November 26, 2023.
  4. ^ a b c Page Module:Citation/CS1/styles.css has no content.Trejos, Nancy (November 25, 2019). "Marriott's Mission: Make W Hotels Cool Again". Yahoo! Finance. Retrieved November 26, 2023.
  5. ^ a b c Page Module:Citation/CS1/styles.css has no content.Higley, Jeff (April 29, 2013). "W Put 'lifestyle' on Map 15 Years Ago". Hotel News Now.[dead link]
  6. ^ Page Module:Citation/CS1/styles.css has no content."W Hotels: The McDonald's of Hipster Exclusivity". Slate. August 1, 2000. Retrieved November 26, 2023.
  7. ^ Page Module:Citation/CS1/styles.css has no content."The W Residences". Elevated Boston. Archived from the original on August 12, 2020. Retrieved August 12, 2020.
  8. ^ Page Module:Citation/CS1/styles.css has no content."The W Residences". Urbanspace. Archived from the original on July 3, 2024. Retrieved July 3, 2024.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Jones, Rhys (January 27, 2022). "What is a W Hotel? We look at the history and background". Head for Points. Archived from the original on January 27, 2022. Retrieved July 3, 2024. There are currently around 60 W Hotels worldwide, with many more in the pipeline. [...] There are currently 18 W Hotels with Residences.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Clausing, Jeri (July 2, 2018). "W, the brand that invented 'lifestyle,' moves to abandon older properties". Travel Weekly.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Starwood opens W Hotel in Istanbul". Travel News Asia. May 12, 2008.
  12. ^ Page Module:Citation/CS1/styles.css has no content."W Hotel Barcelona – first W in western Europe". Design Scene. October 1, 2009. Retrieved November 26, 2023.
  13. ^ Page Module:Citation/CS1/styles.css has no content."W Hotels Opens W Singapore-Sentosa Cove". September 20, 2012.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Marriott buys Starwood, becoming world's largest hotel chain". CNBC. September 23, 2016. Retrieved November 26, 2023.
  15. ^ MGM Resorts, Marriott to open W Las Vegas on Strip
  16. ^ Page Module:Citation/CS1/styles.css has no content."New Opening: W Hotels Prague". www.travelmarketreport.com. December 5, 2024. Retrieved December 6, 2024.

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