Wonderbly

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Wonderbly
Company type
Public
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HeadquartersLondon, England
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Number of employees
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ParentPenguin Random House
Websitewww.wonderbly.com

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Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012,[2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London.[3] As of June 2025, Wonderbly is owned by Penguin Random House, a subsidiary of the German media conglomerate Bertelsmann.

History

Wonderbly was founded by Asi Sharabi, former advertising exec;[4] The company is currently headquartered in East London.[5]

In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures,[6] and in July 2017, another $8.5 million Series B round led by Ravensburger.[7] The company also underwent a rebrand from Lost My Name to Wonderbly[1] in the same month.

In July 2021, private equity firm Graphite Capital acquired Wonderbly.[8][9]

On 4 June 2025, it was announced that Penguin Random House had acquired Wonderbly.[10]

Products

The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[11], is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it.[11] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.[12]

The Little Boy/Girl Who Lost His/Her Name has been translated into British English,[13] American English,[14] German,[15] French,[16] Spanish,[17] Italian,[18] Dutch,[19] Chinese[20] and Japanese.[21]

Wonderbly followed this up with The Incredible Intergalactic Journey Home,[22] a picture book personalised around a child's address that featured a satellite image of their real home.

Wonderbly's third title, Kingdom of You,[23] is a personalised picture book based on a child's favourite things.

Most recently Wonderbly released The Birthday Thief,[24] which uses a child's birthdate as its narrative structure.

Recognition

The company won recognition in Series 12 of BBC's Dragon's Den,[25][26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.[27]

Awards

2014

  • Best Start Up, FutureBook Innovation Awards[28]
  • Startups Award, People's Champion[29]
  • Silver winner for Best Children's Story 3 to 5 Years (The Little Boy/Girl Who Lost His/Her Name[13]), Loved by Parents[30]
  • Bronze winner for Best Children's Story Preschool (The Little Boy/Girl Who Lost His/Her Name[13]), Loved by Parents[30]

2015

  • Winner of the Self Published Books category, British Book Design and Production Awards[31]
  • Shortlisted for Digital Business of the Year, Bookseller Industry Awards[32]

2016

  • Future Fifty, Tech City UK[33]
  • The Top 50 Innovative Companies in the United Kingdom, Innovative Business Awards[34]
  • Gold winner for Innovative Book of the Year (The Incredible Intergalactic Journey Home[22]), Junior Design Awards[35]
  • The Leap 100, City AM[36]
  • Top 10 Most Innovative Companies in Media, Fast Company[37]
  • Most Innovative Companies For Parents & Kids, Fatherly[38]
  • One to Watch, Sunday Times Tech Track 100[39]
  • Shortlisted for Best E-Commerce Startup, The Europas Conference & Awards[40]
  • BAFTA nominee for the Original Interactive category (Blinkies[41]), BAFTA[42]

2017

  • Silver winner for Best designed/illustrated book for children (Kingdom of You[23]), Junior Design Awards[43]
  • Rank #1, Sunday Times Tech Track 100[44]

References

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  1. ^ a b Page Module:Citation/CS1/styles.css has no content."New name, same us". 24 July 2017. Retrieved 27 July 2017.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Lost My Name: Personalised books are the name of the game". 3 February 2014. Retrieved 27 July 2017.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Wonderbly press page". Retrieved 27 July 2017.
  4. ^ Page Module:Citation/CS1/styles.css has no content."How Asi Sharabi went from PhD-dropout to international digital publisher". Retrieved 18 December 2014.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Privacy Policy of Wonderbly". Retrieved 27 July 2017.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Lost My Name, The Kids "Full-Stack" Personalised Book Publisher, Raises $9M Led By Google Ventures". 25 June 2015. Retrieved 27 July 2017.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Lost My Name, the tech-driven kids book publisher, raises $8.5M and partners with Roald Dahl Estate". 31 July 2017. Retrieved 1 August 2017.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Printweek - Wonderbly plans further expansion under new owner". Printweek. Retrieved 2023-10-22.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Graphite Capital buys fast-growing personalised children's book business Wonderbly | AltAssets Private Equity News". 2021-07-27. Retrieved 2023-10-22.
  10. ^ Page Module:Citation/CS1/styles.css has no content."PRH Acquires Wonderbly, One of the UK's Fastest-Growing Independent Publishers and Leader in Personalized Gift Books". Penguin Random House. 4 June 2025.
  11. ^ a b Page Module:Citation/CS1/styles.css has no content."Book Review: The Little Girl Who Lost Her Name from Lostmy.Name". Retrieved 18 December 2014.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Exclusive interview with David Cadji-Newby". Retrieved 27 July 2017.
  13. ^ a b c Page Module:Citation/CS1/styles.css has no content."The Little Boy Or Girl Who Lost Their Name". Retrieved 27 July 2017.
  14. ^ Page Module:Citation/CS1/styles.css has no content."The Little Boy Or Girl Who Lost Their Name". Retrieved 27 July 2017.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Ach, du Schreck, mein Name ist weg!". Retrieved 27 July 2017.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Oh, j'ai perdu mon nom". Retrieved 27 July 2017.
  17. ^ Page Module:Citation/CS1/styles.css has no content."El niño/La niña que perdió su nombre". Retrieved 27 July 2017.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Dov'è finito il mio nome". Retrieved 27 July 2017.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Wat een pech mijn naam is weg!". Retrieved 27 July 2017.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Lost My Name个性定制绘本". Retrieved 27 July 2017.
  21. ^ Page Module:Citation/CS1/styles.css has no content."だれか なまえを みなかった?". Retrieved 27 July 2017.
  22. ^ a b Page Module:Citation/CS1/styles.css has no content."The Incredible Intergalactic Journey Home". Retrieved 27 July 2017.
  23. ^ a b Page Module:Citation/CS1/styles.css has no content."Kingdom of You". Retrieved 27 July 2017.
  24. ^ Page Module:Citation/CS1/styles.css has no content."The Birthday Thief". Retrieved 27 July 2017.
  25. ^ Page Module:Citation/CS1/styles.css has no content."Dragon's Den contestants scoop £100k investment for their children's book company in show's best EVER deal". Daily Mirror. 27 July 2014. Retrieved 18 December 2014.
  26. ^ Page Module:Citation/CS1/styles.css has no content."Dragon slayers nab £100,000 from Piers Linney for a 4pc slice of their kids publishing start-up". Retrieved 18 December 2014.
  27. ^ Page Module:Citation/CS1/styles.css has no content."Dragons Den de Movie". YouTube. Retrieved 27 July 2017.
  28. ^ Page Module:Citation/CS1/styles.css has no content."Nosy Crow, Profile and PRH among FutureBook's innovation winners". Retrieved 27 July 2017.
  29. ^ Page Module:Citation/CS1/styles.css has no content."People's Champion Finalist: Lost My Name". 20 October 2014. Retrieved 27 July 2017.
  30. ^ a b Page Module:Citation/CS1/styles.css has no content."Lovedbyparents Awards Results 2014". Retrieved 27 July 2017.
  31. ^ Page Module:Citation/CS1/styles.css has no content."British Book Design and Production Awards, 2015 Winners". Retrieved 27 July 2017.
  32. ^ Page Module:Citation/CS1/styles.css has no content."Bookseller Industry Awards, 2015 Winners". Retrieved 27 July 2017.
  33. ^ Page Module:Citation/CS1/styles.css has no content."Deliveroo and Lost My Name among tech stars likely to make spectacular IPOs". Retrieved 27 July 2017.
  34. ^ Page Module:Citation/CS1/styles.css has no content."Innovative Business Awards 2016". Retrieved 27 July 2017.
  35. ^ Page Module:Citation/CS1/styles.css has no content."Junior Design Awards 2016 RESULTS". Retrieved 27 July 2017.
  36. ^ Page Module:Citation/CS1/styles.css has no content."THE LEAP 100". 14 March 2017. Retrieved 27 July 2017.
  37. ^ Page Module:Citation/CS1/styles.css has no content."Most Innovative Companies 2016". Retrieved 27 July 2017.
  38. ^ Page Module:Citation/CS1/styles.css has no content."20 Innovative Companies For Kids And Parents In 2016". Forbes. Retrieved 27 July 2017.
  39. ^ Page Module:Citation/CS1/styles.css has no content."Tech Track Ones to Watch". Retrieved 27 July 2017.
  40. ^ Page Module:Citation/CS1/styles.css has no content."Vote now in The Europas Conference & Awards for European startups". 30 May 2016. Retrieved 27 July 2017.
  41. ^ Page Module:Citation/CS1/styles.css has no content."Introducing Blinkies". 12 August 2016. Retrieved 28 July 2017.
  42. ^ Page Module:Citation/CS1/styles.css has no content."BAFTA Children's Awards Nominees Announced". Retrieved 27 July 2017.
  43. ^ Page Module:Citation/CS1/styles.css has no content."Best Designed/Illustrated Book for Children 2017". Retrieved 6 September 2017.
  44. ^ Page Module:Citation/CS1/styles.css has no content."Tech Track 100 - Britain's fastest-growing private technology companies". Retrieved 12 September 2017.

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