Capterra

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Capterra
Type of site
Private company
Available inMultiple language
Founded1999
[[Organizational founder|FounderTemplate:Pluralize from text]]Michael Ortner
Rakesh Chilakapati
ParentG2
URLwww.capterra.com
Current statusActive

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Capterra, Inc. based in Arlington, Virginia,[1] is a free online marketplace vendor that serves as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.

The company uses a pay-per-click model.[2] Vendors can bid on the basis of software category and listing position. All these platforms have paid listing as well as organic listings based on reviews.

History

The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati.[3] Capterra was on the list of the Inc. magazine's 2007 ranking of the 500 fastest-growing private U.S. companies.[4] By the end of 2007, there were nearly 10,000 software vendors advertised on the website.[2] In 2009, the site allowed software users to leave reviews.[5][6]

In September 2015, Capterra was acquired by Gartner for $206.2 million.[7]

In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.[8]

In January 2026, G2, a Chicago-based software insights platform company, announced plans to acquire Capterra along with two other Gartner-owned companies, Software Advice and GetApp.[9][10] The acquisition closed on February 5, 2026, for approximately $110 million.[11]

Surveys

In 2018, Capterra conducted a Top Tech Trends survey [12] on how small businesses manage technology investments [13] and consider project management software.[14][15][16]

In 2020, Capterra conducted a series of surveys to analyze the impact of the COVID-19 pandemic on the software business, including digital payments[17][18] and tech industry employment.[19]

Industry recognition

  • Inc. 5000 Fastest Growing Private Business 2007-2009[4]
  • Radius.com Best B2B Holiday Campaigns 2013[20]
  • Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009[21]
  • Ranked #25 on the Virginia Chamber of Commerce Fantastic 50, 2007[22]

See also

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  2. ^ a b Page Module:Citation/CS1/styles.css has no content."Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Meet Mike Ortner: Founder of Capterra". SENT Network. Retrieved 2026-01-16.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content."Inc 5000 Capterra Profile".
  5. ^ Page Module:Citation/CS1/styles.css has no content.Barrett, Amy (2010-09-01). "The Case for User Reviews". Inc.com. Archived from the original on 2010-08-27. Retrieved 2019-09-12.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post. Archived from the original on 2014-11-03.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions".
  9. ^ Page Module:Citation/CS1/styles.css has no content.Stanciuc, Ana-Maria (2026-01-29). "G2 bold move with major acquisition from Gartner". TNW | Investors-Funding. Retrieved 2026-02-09.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Chowdhry, Amit (2026-01-30). "G2 To Buy Capterra, Software Advice, And GetApp From Gartner". Pulse 2.0. Retrieved 2026-02-09.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Gartner $110M sale of Digital Markets division in latest SEC filing". The Next Web. 2026-02-12. Retrieved 2026-05-11.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes. Retrieved 2019-12-13.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  14. ^ Page Module:Citation/CS1/styles.css has no content.O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily. Archived from the original on 2020-09-28.
  16. ^ Page Module:Citation/CS1/styles.css has no content.DeNisco Rayome, Alison (July 10, 2019). "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19.
  17. ^ Page Module:Citation/CS1/styles.css has no content."5 ways coronavirus has forever changed cash". Payments Source.
  18. ^ Page Module:Citation/CS1/styles.css has no content."COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready?". Digital Transactions.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Job openings among 40 industries down 1.5% during coronavirus pandemic". TechRepublic.
  20. ^ Page Module:Citation/CS1/styles.css has no content.Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Radius.com. Archived from the original on 4 August 2016. Retrieved 16 December 2013.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.
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