Software Advice

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Software Advice
Company type
Public company
NYSE: IT
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HeadquartersAustin, Texas
United States
Key people
Blake Clark (General Manager)[1]
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Websitewww.softwareadvice.com

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Software Advice is a company that provides advisory services, research, and user reviews on software applications for businesses in over 300 market categories including medical, CRM, HR, construction, business intelligence and marketing automation.[2][3]

Co-founded in 2005 by CEO Don Fornes and Austin Merritt, it has been a subsidiary of Gartner since 2014.[4][5]

History

Software Advice, Inc., formerly known as River Guide, Inc., was co-founded in 2005 in San Francisco, California by CEO Don Fornes and Austin Merritt, the company's former general manager and COO.[6][4] The company provides advice on different software for buyers in several verticals: construction, medical, retail, property, manufacturing, distribution, electronic health record, CRM, applicant tracking systems, and more.[7][8][9] In 2009, the company's headquarters moved to its current location in Austin, Texas.[10] In March 2014, Software Advice was acquired by Gartner, Inc., a global information technology research and advisory company.[2]

The company announced Blake Clark as its new general manager in November 2018.[11][12]

In January 2026, G2, a Chicago-based software insights platform company, announced that it had reached an agreement to acquire Software Advice along with two other Gartner-owned companies, Capterra and GetApp.[13][14]

Product

The company advises buyers on software products via free telephone consultations with software analysts.[2][15] The Software Advice website gives pricing and demo information on individual systems, as well as market reports based on buyer interactions, and detailed reviews and comparisons.[3][16][17] The company's reports have been used as a source of expertise in Forbes,[18][19][20][21] Entrepreneur,[22] Huffington Post,[23] Business Insider,[24] Yelp,[25] Inc.,[26][27] and the Wall Street Journal[28] among others.

Software Advice releases biannual reports to highlight top software products in different categories.[29]  Its FrontRunners for Enterprise Resource Planning (ERP), April 2019 report analyzed the software that companies use to track information such as inventory management, accounting, and customer relationship management.[30] In the report, Software Advice used analyzed data to plot the market’s top ERP products graphically, based on Usability and User Recommended.[30] The other FrontRunners reports also base scores on Usability and User Recommended.[31]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Software Advice Selects New General Manager".
  2. ^ a b c Page Module:Citation/CS1/styles.css has no content.Shultz, Ross (March 18, 2014). "Gartner, Inc. Small Acquisition Provides New Solution for Small Businesses". TechInsider. Archived from the original on March 21, 2015.
  3. ^ a b Page Module:Citation/CS1/styles.css has no content.Edwards, Andrew (February 14, 2014). "Software Fatigue and How to Fight It". ClickZ. Archived from the original on April 2, 2015.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content."Software Advice, Inc" (Company Profile). Bloomberg Business. Archived from the original on 2017-12-08.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Rivera, Janessa (March 11, 2014). "Gartner Acquires Software Advice" (Press release). Stamford, Connecticut: Gartner. Archived from the original on March 10, 2015. Retrieved March 10, 2015.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Their first office was a bedroom—wait until you hear about their first hire". Built In Austin. Retrieved 2019-09-17.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Sommer, Brian. "The Learner Buyer – Why Software Advice is taking off". ZDNet. Retrieved 2019-09-17.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Report: 40% of EHR Buyers Replacing Current System". www.beckershospitalreview.com. Retrieved 2019-09-17.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Schwartz, Heidi (2014-06-24). "Spreadsheets Instead Of CMMS?". Facility Executive - Creating Intelligent Buildings. Retrieved 2019-09-17.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Software Advice: Igniting Success in the Lone Star State". Texas Public Policy Foundation. Archived from the original on 2016-03-04.
  11. ^ Page Module:Citation/CS1/styles.css has no content."These 7 Austin tech companies welcomed new leaders in November". Built In Austin. Retrieved 2019-09-17.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Blake Clark". www.bizjournals.com. Retrieved 2019-09-17.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Bhattacharya, Nabaparna (29 January 2026). "G2 Buys Capterra, GetApp And Software Advice From Gartner". benzinga.com. Benzinga. Retrieved 22 April 2026.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Abel, Godard (29 January 2026). "G2 to Acquire Capterra, Software Advice, and GetApp from Gartner". company.g2.com. G2. Retrieved 22 April 2026.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Lyons, Dan (April 7, 2014). "The 'Yelpification' of the Software Buying Process: A CMO's Guide". Hubspot. Archived from the original on July 24, 2016.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Bredenberg, Al (June 11, 2014). "Successful Software Selection: Do Your Due Diligence". ThomasNet. Archived from the original on March 3, 2016.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Don Fornes, Founder & CEO - Software Advice". Business Interviews. 2013-06-26. Retrieved 2019-09-25.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Council, Forbes Agency. "Five Strategies (Old And New) To Improve Communications In The Senior Care Industry". forbes.com. Archived from the original on 15 December 2017. Retrieved 23 February 2018.
  19. ^ Page Module:Citation/CS1/styles.css has no content.LaPlante, Alice. "CenturyLinkVoice: 4 Tips For Securely Accepting Payments". forbes.com. Archived from the original on 15 December 2017. Retrieved 23 February 2018.
  20. ^ Page Module:Citation/CS1/styles.css has no content.LaPlante, Alice. "CenturyLinkVoice: Get Your Daily Fiber...Network". forbes.com. Archived from the original on 15 December 2017. Retrieved 23 February 2018.
  21. ^ Page Module:Citation/CS1/styles.css has no content.Guppta, Kavi. "5 Roles That Will Power 21st Century Human Resources Departments". forbes.com. Archived from the original on 8 December 2017. Retrieved 23 February 2018.
  22. ^ Page Module:Citation/CS1/styles.css has no content.Herrick, Jonathan (10 October 2017). "4 Ways You're Misusing Your CRM Data". entrepreneur.com. Archived from the original on 2 February 2018. Retrieved 23 February 2018.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Flannery, Marki (17 March 2017). "Supporting Home Health Aides in Their Vital Work Assisting America's Seniors". huffingtonpost.com. Archived from the original on 21 July 2017. Retrieved 23 February 2018.
  24. ^ Page Module:Citation/CS1/styles.css has no content.GmbH, finanzen.net. "AdvancedMD Named Leader in Gartner's FrontRunners for Electronic Medical Records Quadrant - Markets Insider". businessinsider.com. Archived from the original on 8 December 2017. Retrieved 23 February 2018.
  25. ^ Page Module:Citation/CS1/styles.css has no content."Survey: Yelp is #1 Choice for Finding Doctors, Lawyers & Home Service Providers - Yelp". yelpblog.com. 25 June 2015. Retrieved 23 February 2018.
  26. ^ Page Module:Citation/CS1/styles.css has no content."Insight Job: CRM Lets You Use Data You Already Have To Win More Business". inc.com. 3 July 2017. Retrieved 23 February 2018.
  27. ^ Page Module:Citation/CS1/styles.css has no content."4 Companies That Can Help You Find Better Customers". inc.com. 26 July 2016. Retrieved 23 February 2018.
  28. ^ Page Module:Citation/CS1/styles.css has no content.Wang, Shirley S. (26 June 2017). "What Doctors Are Doing About Bad Reviews Online". Wall Street Journal. Archived from the original on 19 February 2018. Retrieved 23 February 2018 – via www.wsj.com.
  29. ^ Page Module:Citation/CS1/styles.css has no content."Best Donor Management Software for Non-Profits - ASI". www.advsol.com. Retrieved 2019-09-30.
  30. ^ a b Page Module:Citation/CS1/styles.css has no content.Quirk, Elizabeth (2019-07-09). "Software Advice Names FrontRunners for Enterprise Resource Planning, April 2019". Best ERP Software, Vendors, News and Reviews. Retrieved 2019-09-30.
  31. ^ Page Module:Citation/CS1/styles.css has no content."Gartner's Software Advice names Buildium to 2018 FrontRunners Quadrant". Buildium. 2018-12-07. Retrieved 2019-09-30.
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